"Heard on the Web" Media Intelligence
Courtesy of BoSacks and The Precision Media Group
America's Oldest e-newsletter est.1993
BoSacks Speaks Out: Next Issue Media Vs. Zinio 

 

I feel like a broken record sometimes. I went to Next Issue Media's site today after reading about the new release of Zinio 2.0. I thought for sure that the digital publishing consortium of Conde Nast, Hearst Corporation, Meredith, News Corporation, and Time Inc., would have shown by now some modest interest and progress in their pursuit of a workable digital newsstand. I am here to report sadly that there is still no progress indicated what-so-ever. They are still proudly and boldly advertising on the top of their web site that Next Issue Media is exclusively found only on the Samsung Galaxy Tab, like that is a good thing. What? I have an iPad. The world has iPads. But, OK, perhaps they don't want to do business with Apple. It is a possibility. But then why can't they have an Andriod app after more than two years? Why? On their site they boast of your ability of get any and all of nine titles. Imagine that, two years and all they can do is put up 9 titles on a single lonely device. 

 

Can we just step back here for a second and ponder the publishing universe from the corporate towers of these major powerhouses? Multiple years in the making and multi-millions of dollars spent and what do they have to show for the money, the time and the experience? Next Issue Media is only available on the Samsung Galaxy Tab. Speaking for myself, I've gone from pretty enthusiastic at the beginning of this process two years ago to I don't give a damn what happens next to Next Issue Media, because it won't matter an iota. In fact, I am completely embarrassed for our industry by this absurdity. I continue to be stunned by the shear idiocy of this failed project. 

 

This is a clear case that it doesn't take unlimited money to insure success. In fact, judging by this non-achievement I would have to conclude that having too much money can be a detriment to success. There are plenty of damn good newsstands out there right now with thousands of titles. Zinio, the long-standing leader in this field, has a good one, just see the video below. Publisher's Press has a good one. Bluetoad has a good one. And so do many other hungry companies that don't have the clout of these so called giants. But they do have the will and the gumption to get things going on any and all platforms, and that is because they are run by real entrepreneurs and not corporate shirts with no real skin in the game.  To me, it is a clear case of the hungry vs the overstuffed. What do you think? Care to offer an opinion for our fellow BoSacks readers?

(Disclaimer - I mentioned my sponsors here because I am most familiar with their work. You should also know that I have turned down sponsors whose work I deem less than it aught to be. ) 

  

I won't close down a business of subnormal profitability merely to add a fraction of a point to our corporate returns. I also feel it inappropriate for even an exceptionally profitable company to fund an operation once it appears to have unending losses in prospect. Adam Smith would disagree with my first proposition and Karl Marx would disagree with my second; the middle ground is the only position that leaves me comfortable.

Warren Buffett (1930 - ), The Warren Buffett Way by Robert Hagstrom+

 

 

Zinio Gets An Update, Adds In-App Purchasing And Article Previews

BY Joe White

http://appadvice.com/appnn/2011/07/zinio-gets-an-update-adds-in-app-purchasing-and-article-previews

 

The popular iPad application, Zinio Magazine Newsstand & Reader, has recently received an update. Now, users of the application can purchase magazines in-app and enjoy article previews. Furthermore, the app has received significant performance improvements, meaning it's now faster and more stable than ever before.

As outlined in the application's release notes, changes made in the updated version (2.0) include:

  • Explore and read articles for free from all Zinio categories. Updates daily!
  • Shop thousands of magazines from around the world in-app, and using your iTunes account.
  • Bookmark pages and articles you like, browse your bookmarks from all your magazines.
  • More rich media, interactive content, digital-only content than ever.
  • Widespread performance and stability improvements.
  • New interface, look and feel, and faster transitions and interactions.

Free content can be browsed in the app's new Explore section, while paid issues can be purchased in-app, which is much easier and more convenient for the user. Additionally, Zinio's developer isn't stopping there: In a few months, another update will be released which adds social media features (like article sharing over Facebook and Twitter) to the app.

Currently, Zinio Magazine Newsstand & Reader is available to download in the App Store for free. It's a universal application, and features a significant amount of free content.  

 

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Zinio 2.0 for iPad adds in-app purchasing, free article preview (video)

By Zach Honig

http://www.engadget.com/2011/07/29/zinio-2-0-for-ipad-adds-in-app-purchasing-free-article-preview/

 

engaget

Click on Image for video

 

Zinio 2.0 for iPad adds in-app purchasing, free article preview (video)
 
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Responses to all Articles and Bo-Rants are greatly encouraged and may be included in
 " BoSacks Readers Speak Out"  
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All news items and the various opinions expressed in this newsletter are not necessarily the opinion of, nor in agreement with the opinions of BoSacks. They are just interesting thoughts and other opinions that BoSacks thinks you should know about.
After all, as the Japanese proverb goes: 
"If you believe everything you read, perhaps you better not read." 

"Heard on the Web" Media Intelligence:  Courtesy of  The Precision Media Group. 
Print, Publishing and Media Consultants
PO Box 53, Copake  NY  12516 
Contact - Robert M. Sacks  518-329-7994
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