|  BRIAN T. STONER, CPA
You can count on us to count for you! |
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Award for Best Accountant in Burbank, CA by Best Businesses - 2016, 2015 and 2014
Small Business Excellence Award for the category of Accountants in Burbank, CA - 2016
Picked by Expertise.com as one of top 20 Tax Services in Los Angeles for 2017
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September 1, 2017 
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We Need Your Referrals to Grow Our Business!
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2600 W. Olive Ave, 5th Floor
Burbank, CA 91505
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I write a BLOG called 'MUSINGS OF A BURBANK CPA' on Financial and Tax Items I feel are worth sharing! You can access
MY BLOG here:
Receive My Current Newsletter by Email:
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See the coupon for discounts on my services -------->
HOPE ALL HAVE A GREAT LABOR DAY!
BRANDING: INFLUENCE MARKETING AND BLOGGING FOR PROFIT?
Article one how to use influence marketing
and Article two talks about how blogging can bring profits to your business.
Call Now
818-333-5095
or 818-317-6035
Brian T. Stoner, CPA has been featured on
You can count on us to count for you!
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The Power of Influencer Marketing
One of the hottest buzzwords in marketing this year is influencer marketing. Influencer marketing uses key people in thought leadership positions to spread the word about your brand. These people may be paid or unpaid spokespersons for your brands, products, and services.
The profitable thing about influencer marketing is the leverage. Instead of marketing or selling to one person at a time, you are marketing to key leaders with followings who can influence many people at once.
Influencer marketing varies by industry
; here are some common examples:
- Locating photos of your product already on social media and reaching out to those people to do more
- Hiring a social media expert with a large following to talk about your clothing line
- Having a prominent lifestyle blogger post a photograph containing your juice product
- Starting a referral program for a makeup company so "regular" women will spread the word
The common theme to all of the above examples is finding people who have a huge number of followers that just happen to be your ideal customers.
To take advantage of this marketing method, ask yourself who is influential in your industry that has the ear and respect of your customer base. How could you partner with them so it's a win for you, them, and their following? You may or may not need to compensate them, depending on their revenue model.
There are plenty of apps to help you locate influencers relevant to you.
A favorite is Ninja Outreach at ninjaoutreach.com.
Try reaching out to influencers to leverage your existing marketing and make your marketing dollars go farther.
You can count on us to count for you!
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CALL NOW
818-333-5095
OR 818-317-6035
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| You can see some of my FAVORITE ACCOUNTING VIDEOS on the home page of my website: www.briantstonercpa.com |
| COUPON Save 10% Bring this coupon in and get a 10% discount on any new service we provide you (up to $50.00)  You Can Count On Us To Count For You! BRIAN T STONER, CPA |
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Accounting Employment Opportunities
Pauline Casbon of Casbon & Associates, LLC is a professional recruiter I have known for quite a while. She is very professional and can help accountants looking for work get a new position as well as find accounting professionals for business and industry.
Full Time Job Opportunities: Contact Pauline Casbon at
310 859 3805
Website:
www.casbonassociates.net
See my Linkedin page:
www.linkedin.com/in/PaulineCasbon
Referral fee for any potential employee that is placed in any of the following positions.
Tax Managers, CPAs needed for Encino, West Los Angeles, Century City, Santa Monica and Woodland Hills. $$$ Competitive and top salary! Career track to Partnership if desired.
Bookkeeper/Personal Assistant. able to handle HR. Up to $60k plus benefits. Santa Monica.
Tax Administrator for great firm in Westwood, salary up to $79k.
Forensic Accountant, located in Westwood. Must have 5 plus years experience.
Accounting Clerks required for West Los Angeles. One to two years experience in Entertainment firm. Salary up to 45K.
Accountant/Bookkeeper for Santa Monica for a production company. Able to handle a high volume of Accounts Payable. Salary up to $73k commensurate with experience.
Tax Manager with business management accounting industry experience required to handle tax planning. Salary commensurate with experience plus excellent benefits. West Los Angeles.
Staff Accountant required to join their other young of accountants for a business management accounting firm handling high net worth individuals in the entertainment industry, great opportunity, career path offering salary up to $80k commensurate with experience, plus OT and bonus. Business Management accounting experience required. Santa Monica and Sherman Oaks.
Account Managers for business management accounting firm. Datafaction required. Excellent opportunity, competitive salary and benefits. Located in Santa Monica, West Los Angeles, Beverly Hills, Century City, Westwood and Sherman Oaks.
Assistant Bookkeeper and Bookkeepers for business management accounting firm in Encino, Century City, Beverly Hills, Westwood, West Los Angeles and Encino. Opportunity for great career path in business management, salary up to $55k. Datafaction preferred.
Senior Tax Accountant, CPA in Sherman Oaks!
Audit Senior/Manager, CPA for Century City, Arcadia, West Los Angeles and Pasadena. Competitive salary and good benefits. Career path opportunity!!
Tax Accountant, CPA for prestigious firm in Century City and Encino, definite opportunity for career path. Business management accounting industry preferred.
Tax Senior, CPA for prestigious CPA firm in Century City. Salary competitive and commensurate with experience. 85K plus.
Accounting Clerk for real estate firm required. Yardi experience a must! One to two years experience required. Located Westlake Village.
Assistant Bookkeeper with Datafaction for Business Management Accounting firm in Beverly Hills and Encino. Career Path. Great salary and benefits!
Personal Assistant for top person in the entertainment industry. Need someone willing to go on tour. Northern California. Salary and overtime in the low six figures plus benefits.
Tax Seniors for West LA, Century City, San Fernando Valley and the San Gabriel Valley; CPA firm and Business Management Accounting firm, seeking potential employees looking for a career path!
Business Manager for Bus. Management accounting firm to become a Partner. Century City. CPA Certification required.
Two Audit Seniors for CPA firm located in Santa Monica. Career path opportunities.
Tax Accountant for Century City and Encino 1 to 2 years experience of tax preparation with a CPA firm and/or Business Management accounting firm.
Royalty Analyst required for firm located in Encino.
Looking for immediate hires!
I am looking to expand my client base, if you would like further information regarding my staffing services, please do not hesitate to call. I am happy to visit your office which helps me gain an even better understanding of your firm's culture and staffing requirements. Please review my website at
and/or review my Linkedin profile.
www.linkedin.com/in/PaulineCasbon
Call 310 859 3805 for further information. Send resume(s) as a word attachment to :
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Is It Profitable to Blog?
One of the many online marketing options available for businesses is blogging.
A blog can act as a company's daily newspaper, letting customers and followers know the latest news about what's happening. It can also be a wonderful revenue-generator.
As long as the content of your blog is relevant to your readers, you can post on a wide variety of topics. You might want to let clients know about an upcoming sale, a new employee, or a tip related to a product or service of yours.
Some businesses make a separate revenue stream out of blogging. The most profitable blog today is the Huffington Post. Revenue from blogging can be earned in many ways:
- By selling ad space to people who want to get their products in front of people who read your blog
- From sponsors
- By holding events your readers attend
- From commissions from the sale of products on your site
- By creating products and services such as membership sites which allow paid access to your resources
Making money from blogging through one of these revenue streams takes work. Not only do you have to find or create content, you'll need to attract readers too.
You can also simply use your blog to generate a following for your products and services. The right content can improve customer service, educate customers on your products which leads to better client retention, or inform them of the benefits of your products during your sales cycle.
If you're not a writer, there are plenty of freelance writers available that you can hire to create your blog posts. You can also curate articles, meaning you can find existing articles and ask the author if you can re-publish theirs.
Creating a blog is easy with software like WordPress or apps like Blogger.com Wordpress.com, and Wix.com, and all of these solutions are free.
Think about how a blog can impact your business for the better.
You Can Count On Us to Count For You!
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Brian T. Stoner, CPA
2600 W. Olive Ave., 5th Floor
Burbank, CA 91505
(818) 333-5095 CELL (818) 317-6035
FAX (818) 333-5304
[email protected]
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