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This week's workshop:

Innovation Needs Trademarks and Builds Brands. This week, John LaBatt (an intellectual property expert at Hoffman Warnick), will take us through an interactive workshop on brands and trademarks.

"Brands and Trademarks Strategy: Learn to Avoid the Common Pitfalls in Branding"

Thursday Mar. 22, 7:45 am - 9:30 am (Colonie, NY)

John LaBatt leads this highly interactive workshop, where he provides an overview of considerations for selecting, using, and protecting business names and trademarks used in business.

We walk through an illustrative process of selecting a business name and trademark for a product and creating advertising content incorporating the business name and trademark. We'll discuss important issues and laws along the way.

 Details & Registration

 

Schenectady Holiday Inn 

100 Nott Terrace, Schenectady  NY  

 

Tuesday, March 20, 2012 (5:00 - 9:00 pm)

 

Join us for a discussion of programs available to entrepreneurs in the "518" area code. 

 

Panelists include: 

• Moderator: Jeff Rothenberg, Esq., Chairman, Tech Council at CEG and Managing Partner, Heslin Rothenberg Farley & Mesiti, P.C.
• Richard Frederick, Director, Emerging Venture Ecosystem (EVE), RPI
• Bela Musits, Dean, School of Management, Union Graduate College
• Michael Hickey, Executive in Residence,Center for Innovation and Entrepreneurship - Incubator Program, Siena College
• David W. Dussault, Executive Director, Innogen Business Accelerator
• Eugene Schuler, Executive Director, Linc | The Lighting Cultivator

4/6/12 - Why Salespeople Fail and What you can do about it

4/19/12 - The Online Marketing Pay-off: Inbound Marketing Strategies and Return on Investment (ROI)

4/27/12 - 3-Keys to Email Marketing (from Constant Contact). (Note: Friday 12:00 pm to 1:15 pm workshop)

5/3/12 - Small Business Compliance: The High Cost of Non-Compliance & the Impact on You

5/17/12 - Special Constant Contact Event: Email Marketing Best Practices & Getting Started with Constant Contact Email Marketing