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GeniusRocket: How Anybody Can Get into the Ad Game
WHEN: Tuesday, April 10, 6:30 to 8:00 pm
WHERE: NYIT Auditorium, 1871 Broadway (b'twn. 61st and 62nd Streets)
RSVP: www.cencom.org, info@cencom.org, (212) 686-5005
To many viewers, most of this year's Super Bowl commercials were predictable and boring. And surprisingly, the few ads that generated buzz were created by amateurs. More and more, marketing and ad content is being produced by a previously passive audience with little or no experience or association with the advertising industry. Is user-generated content the wave of the future? And if so, what does this mean for the industry?
Peter LaMotte, President, GeniusRocket
Sloane Berrent, Vice President, Digital Marketing, Lippe Taylor
Moderator: Erin Griffith, Writer, PandoDaily
Presented with NYIT Auditorium on Broadway
Media Research: Where the Jobs Are
WHEN: Monday, April 16, 6:30 to 8:00 pm
WHERE: The New School, Theresa Lang Center, 2nd Fl., 55 West 13th St. (5th and 6th Aves.)
RSVP: www.cencom.org, info@cencom.org, (212) 686-5005
Research leaders explore opportunities in the area of the media industry that drives all major decisions. If you have an aptitude for analytics and can work with data, this is a great way to get your foot in the door and learn how the industry works from the ground up.
Dossie McCraw, Director, Audience Research and Program Planning, HBO
Alan Wurtzel, President, Research and Media Development, NBC Universal
Tom Ziangas, SVP, Research, AMC Networks
Howard Shimmel, SVP, Nielsen Solutions/Client Insights, The Nielsen Company
Moderator: Beth Rockwood, Senior VP, Market Resources and Ad Sales Research,
Discovery Communications
Presented with The New School's Department of Media Studies and Film
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