On Monday, 11 December OPM finally received Office of Management and Budget's (OMB) approval to
incorporate the the federal employee annuity program into this year's CFC. We're excited about this new opportunity because it opens up a new donor segment and may help your organization tap into pre-existing relationships and loyalties.
Retiree donors can now pledge online at
https://cfcgiving.opm.gov or they can download a paper pledge form at
http://newenglandcfc.org/mat/508-2017_CFC_Retiree_Pledge_Form_4.pdf. The campaign end date for federal retirees mirrors that of the broader campaign, in other words, 12 January 2018. That gives your organization four weeks to reach out to this population and help them reconnect with your mission or establish a new connection.
For the next four weeks, we'll help you in this effort by providing a list of these target organizations on Facebook and profiling a select
organizations on Twitter and Instagram. We'll also be dedicating next week's newsletter to helping your organization define and execute a quick marketing campaign for this population. If you have any questions you would like addressed in that newsletter, please submit them through one of our social media channels (at the bottom of this newsletter).