Volume 6 | September 13, 2017
We Make People and Companies Happier by Bringing Them Together
Candidates, clients and co-workers will see you living your values when you're breathing them. Pull them off the lobby wall and integrate them into everything you do to attract others to the purpose of your business. It's how you'll hire better, hire faster and make more money.

In this issue:
  • Bethany's dream came true
  • Tom Stwraps in for a big year  
  • Mark the human sells holograms
Proust Pop Quiz
Account Leader at treetree agency and Co-President of AAF Columbus 

When and where were you happiest?
I'm going to go way back and say it has to be when I was watching the NHL Stanley Cup Eastern Conference final playoffs game at home late at night in June 1998 (hoping my parents didn't realize how late I was up) and Joe Juneau (from my beloved, hometown Washington Capitals team) pushed a rebound past the infamous goaltender Dominik Hasek and the Caps won 3-2 in OT. This goal and win sent my Washington Capitals to their first ever Stanley Cup Finals. I don't think I've ever screamed and cheered that loudly. It was a dream come true - I was beside myself with happiness. My father and I were able to go to one of the Final games - and it was such a memorable, fun father/daughter activity. Of course, the Detroit Red Wings swept the Capitals that series, but I remember beaming from when they won the game until I was sitting in my seat.

My father worked a lot as I was a kid and hockey games became our designated father/daughter time where we got to focus on hanging out and not my father in the office. I was so happy to get the quality time with my dad. 

What do you consider your greatest achievement?
Wow - what a question! I think it's moving every three years growing up as an only child. We moved in the middle of school years - we even moved to Saudi Arabia for two years when I was in 8th and 9th grade (who doesn't want to move to Jeddah, Saudi Arabia right after the Gulf War - insert sarcasm here). Looking back, I give myself credit for being able to step in as the "new kid" every three years and having to start over with meeting new friends and acclimating to a new school/routine/place. I feel I'm the way I am because of this experience. Looking back, I appreciate how my parents pushed me and they continue to support me today with my job and my participation with the Columbus American Advertising Federation.

Secondly, I think transferring colleges after my freshman year is a close second as I at that time just knew I wanted a dual-degree in Advertising and Public Relations and looked up (at the time) the only three universities in the U.S. that had this type of degree. I applied and got in to the University of Central Florida in their Advertising/PR program. I knew back then that this was the industry I was the most passionate about. 

What is your current state of mind?
My current state of mind is focus. Focusing on my current role at treetree and providing the best client service possible. Also, focusing with Ann Oliver (since July of this year, we're the current Co-Presidents of the Columbus American Advertising Federation). We are focused on growing our membership and communicating the tangible and intangible benefits of membership to AAF Columbus. We are prioritizing programming this year to ensure topics are interesting and helpful to our current and potential/future membership. Columbus has such a creative, smart pool of talent, and I want other AAF chapters to know that Columbus is a force when it comes to advertising and marketing.
Friends in the Biz
I love to hear about all of the good things going on with the unique people who are a part of my life. New roles, great ideas, accomplishments and whatever else that gives me a kick are celebrated and shared here. 


Tom Augustine considers his team at Minds On his second family. 

He and his business partner, Randy James , are celebrating their 15th workiversary this year, and their aspiration of living up to making it the place they want to work continues. Minds On focuses on B2B Marketing and their strongest categories are in software technology and manufacturing. 

"We like the complexity of long sales cycles and multiple audiences to target in B2B," says Tom. Branding, Web Design & Development, Sales Enablement and Campaigns are their four service strengths. One of the biggest values Minds On brings to their customers is “Understanding the pressures that marketing executives face. We've sat on the other side of the table, which helps us understand our customers’ sales process and how to help them." One of the best things that Tom and I talked about was how important their client relationships are to them. 

“We are relationship-driven at Minds On. Our goal is to build positive and supportive relationships with our internal team so that together, we can all take good care of our clients. We’re committed to our clients growth, and we can’t do that without each other."

Innovation is another hallmark of how Tom works as his passion for invention. 

This drive for innovation leads him to always being observant which led to the invention of Stwrap , a new collectible bag accessory for your backpack, sports bag, laptop bag, luggage, tote, purse, etc. Stwrap has 350 pro and college licenses and makes the perfect corporate premium — with big plans for the future. "We've only scratched the surface. We'll be making bold moves this year with it.” 

Tom let’s his passions drive his success, and his passion for building trusting relationships and ongoing innovation has certainly driven success for both Minds On and Stwrap — and most importantly, the clients he serves. That's how it's done.


The future is here and Mark Armbrust is bringing it to us. A successful businessman throughout his career, he's now in a role as a Sales Executive for HoloPundits . They're developing a new generation of applications bringing holographic imaging to the real world. Using state-of-the-art technologies, they develop augmented, mixed and virtual reality applications for education, healthcare, engineering and manufacturing industries.

I got to know Mark while working with him on the board of AAF Columbus where he consistently sought to provide value to the club members and connect them with others. His commitment to our community is always present and has led to him giving his time as a Certified Tourism Ambassador (CTA) with Experience Columbus at events such as the Arnold Classic and the Columbus Blue Jackets Winter Park. Mark is also a frequent speaker at events where the audience is interested in augmented, mixed and virtual reality. I can't wait to see what Mark does next!


Lynn Aspey is a key contributor to the success of thousands of people in Columbus as a servant-leader with Jewish Family Services (JFS) since 2000 and before that with New Directions . Currentl y, she's Consultant of Business Relations with JFS which is a c omprehensive position that brings Corporate and Non-Profits together. In the past, as Director of Business Relations, she succeeded in reaching her goal of bridging the gap between the Corporate, Non-Profit, Government and Educational communities so that they could develop a community that works together. JFS serves 2500 companies that provide employment opportunities to candidates who are a part of the career services program. Additionally, they work with recruiters in 8 other states. These relationships have been the bridge to employment for those needing services through the Career and Workforce Department and have been extremely beneficial for the JFS fundraising efforts.

She's also designed and implemented a training program that serves the community. Businesses, non-profits, city and government professionals train together and have become a resource to each other through networking at the trainings. Lynn has implemented 2-3 job fairs yearly. One of the most successful partnerships is the Easton Job Fair where last year, 68 companies participated and the event served 1000 job seekers. Recently, she's been implementing targeted hiring events designed specifically for a company to fill their hiring needs with JFS candidates.

Lastly, although it's not all, Lynn serves on the COTA Mobility Board and additionally, works with COTA and MORPC to improve transportation efforts to businesses in Columbus and the surrounding areas. Through her participation, they have implemented four Transportation Summits, designed to educate the community on available transportation. They were able to work with the Rickenbacker employers and as a result, transportation is available for the employees that meets the schedules of those businesses. They are currently working on a strategic plan to improve transportation to the Rickenbacker area.

Lynn and I became friends shortly after the creation of my search firm and we've worked together on the development and promotion of Hire Learning Leadership, the program I created to help businesses hire better and hire faster. I feel that it's important for as many people as possible to understand her contributions to our community. Lynn is one of the most likable, committed and determined people I've ever met. And she's a hell of a good baker!
Cochran Executive Search | (614) 620-9620 | chris@cochranexecutivesearch.com CochranExecutiveSearch.com