|Summer is already here, and while we certainly like to take a break fromthe high temperatures and humidity, we decided it's time for more action to make reading greener! So we plan to have a busy summer, trying to stay cool (preferably under a tree..) and at the same time getting our hands dirty with a lot of green action. |
Here are some of our plans for this summer:
1. Provide more information and analysis on related issues - over the years, we have provided updates and analysis on trends and issues that shape the world of books from a green perspective, from the shift from paper books to ebooks to the future of bookstores. We intend to provide you more of this unique and hopefully valuable information on our blog. This week we started with a 7-day series in which we explore the carbon footprint of the new iPad, compare it to the carbon footprint of the iPad 2 and try to figure out if Apple has made any progress from environmental perspective with its new iPad and what's the new breakeven point between books and ebooks on the iPad. You can see already part 1 (production and materials) and part 2 (energy efficiency) on our blog.
2. Recommendations and giveaways of audiobooks for the summer - We continue our collaboration with Simon & Schuster Audio, this time to recommend you on audiobooks that are great for the summer and will make long road trips or even short trips to the beach more enjoyable. We also have a giveaway for every audiobook we recommend on.
This week we started with Skinnydipping by Bethenny Frankel. You still have time to win a copy of this great audiobook - How you can win it? Very simple. All you have to do is to add a comment to the post on our blog with a reply to the following question: In which reality show you would like to be on? (and why..). We will have a raffle on Monday, July 9, 5:00PM EST between all the readers that will reply by then. The winner will be announced the following day.
3. Work with more authors and publishers to plant trees for their books - we continue to develop collaborations with publishers and authors that are looking for ways to green up their books. Some of the new collaborations you are going to hear about in the upcoming weeks include My Mother Was an Upright Piano: Fictions by Tania Hershman, Texting Poems to Darwin's Ghost by Peter Magliocco and Blast From Your Past! Rock & Roll Radio DJs: The First Five Years 1954-1959 by LinDee Rochelle. If you know of an author or publisher who might be interested in working with us to plant trees for their books please send them over! We'll be happy to talk with them about our programs and add them to the growing list of publishers and authors we work with.
4. Collaboration with green-minded businesses - we keep developing relationships with many green-minded businesses, from the leading call center provider Global Sky to eco-friendly printer Greg Barber, looking for ways to jointly promote green causes. One planned collaboration we already have for this summer is with Susan Newman Design, who initiated Broadcast Louder, a webinar/teleclass series with a mission to help educate entrepreneurs and creative business owners to be business savvy through online webinars and teleclasses classes. As part of this series, I will run a webinar on green marketing on Wednesday, August 29, 8PM EST. It's free and you're welcome to join us. You can find more details here.
5. Greater presence on social media - we continue to develop our presence on social media channels, where we look to engage in green conversations and promote issues we find important. Right now you can follow us on Facebook and twitter. Please note that on twitter we are dividing our activity between two accounts - @ecolibris is more dedicated to green biz and sustainability, while on @greenbooks2010 you will find mainly green reading updates. Feel free to follow on the account you find more relevant or on both! We plan to add more channels of engagement this summer and we'll keep you posted once they'll be available.
Have a great summer!
Raz @ Eco-Libris