Ring in the New Year with More Effective Marketing
Recently implemented with the 13.2 release is a feature that will take your marketing campaigns to a whole new level.

December 2013

Use a recently implemented CU*BASE feature to get to know your membership in a whole new way so you can increase the efficacy of your marketing efforts! See if you can figure out which tool we're referring to and how to use it to perform the tasks below!

 

This new feature is similar to the Tiered Services Monthly Comparison tool, except that it allows you to analyze the participation of a specific segment of your membership by Tiered Services scoring.

 

How can you use this tool to find out how many of your e-statement members are also enrolled in bill pay?

 

How can you get a quick count of business members who have savings balances over a certain amount?  

 

How can you find out how many of your female members over the age of 50 are enrolled in bill pay?

 

How might you identify the number of Platinum members who are from a particular branch?

 

How could you compare the number of male and female online banking members?

 

Do you know any of the answers yet?

Take a few minutes to research CU*BASE to find out the name of this new tool and how to use it to perform the tasks mentioned above. Engage your team by asking them to help you! Then check your answers in the follow-up newsletter you'll receive on December 18.

 

Read previous CEO Ticklers.

 

CU*Answers

800.327.3478

 

www.cuanswers.com

 

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