Put it in your lobby.
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Visit this site to find a simple but clever ownership commercial that you can display in your credit union lobby!
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Put it in online banking.
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Use this feature to gather member feedback in online banking and show your members that as owners, they play a key role in important decisions involving service offerings and promotions.
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Put it in your board elections.
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Show your members the influence they have as owners. Use this dual-purpose tool to collect member votes for board elections. (Hint: This is the same tool as the one described above.)
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Put it in a rebate.
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Use these to reward members for participation in certain products.
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Put it in a check.
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There's no better way to say thank you than with cold, hard cash. Use these to thank members simply for being an owner of your credit union.
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Put it in your lingo.
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Use this tool to cultivate a culture of ownership by reminding your staff to include ownership language in their day-to-day interactions with members.
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Do you know any of the answers yet?
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Take a few minutes to research CU*BASE to find as many answers as you can. Engage your team by asking them to help you! Then check your answers in the follow-up newsletter you'll receive on June 26.
Read previous CEO Ticklers.
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