Making Ownership Real
Highlighting CU*BASE Tools That Help You Take on the
Goal of Making Ownership Real for Your Membership

Leadership Edition - June 2013

As a credit union CEO, you know your members are owners, but do they know that? Start telling them by putting the message of ownership in as many places as possible. Here are six places to start with! See if you can figure them out.

 

Put it in your lobby.

Visit this site to find a simple but clever ownership commercial that you can display in your credit union lobby!

 

Put it in online banking.

Use this feature to gather member feedback in online banking and show your members that as owners, they play a key role in important decisions involving service offerings and promotions.

 

Put it in your board elections. 

Show your members the influence they have as owners. Use this dual-purpose tool to collect member votes for board elections. (Hint: This is the same tool as the one described above.)

 

Put it in a rebate.

Use these to reward members for participation in certain products.
 

Put it in a check.

There's no better way to say thank you than with cold, hard cash. Use these to thank members simply for being an owner of your credit union.

 

Put it in your lingo.

Use this tool to cultivate a culture of ownership by reminding your staff to include ownership language in their day-to-day interactions with members.

 

Do you know any of the answers yet?

Take a few minutes to research CU*BASE to find as many answers as you can. Engage your team by asking them to help you! Then check your answers in the follow-up newsletter you'll receive on June 26.

 

Read previous CEO Ticklers.

 

CU*Answers

800-327-3478

 

www.cuanswers.com

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