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How did you do with this challenge? As the credit union leader, did you answer the questions yourself? Did you involve your team and ask for their help? Check your answers below!
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Put it in your lobby.
Visit this site to find a simple but clever ownership commercial that you can display in your credit union lobby!
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Answer: http://cuatv.com (Scroll down and select the "Owners" commercial.)
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Check this site often. Another ownership commercial is on its way.
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Put it in online banking.
Use this feature to gather member feedback in online banking and show your members that as owners, they play a key role in important decisions involving service offerings and promotions.
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Answer: See the answer below to learn how to access this dual-purpose tool.
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Put it in your board elections.
Show your members the influence they have as owners. Use this dual-purpose tool to collect member votes for board elections. (Hint: This is the same tool as the one described above.)
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Answer: The Online Ballot
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This tool is configurable via the Online Ballot Config/Results Rpt option on the Internet Member Services Config (MNCNFE) menu. Learn more about this tool.
Use these additional resources during your board elections:
- Show members how to complete the online ballot with this how-to video.
- Show this banner on your credit union website during elections.
- Learn about marketing packages you can use to promote voting among members.
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Put it in a rebate.
Use these to reward members for participation in certain products.
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Answer: Bonus Dividends and Loan Interest Rebates
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These are configurable via the Standard Bonus Div/Ln Int Rebate option on the Miscellaneous Processing (MNMISC) menu. Learn more about this tool.
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Put it in a check.
There's no better way to say thank you than with cold, hard cash. Use these to thank members simply for being an owner of your credit union.
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Answer: Patronage Dividends
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These are configurable via the Patronage Dividend Configuration option on the Miscellaneous Processing (MNMISC) menu. Learn more about this tool.
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Put it in your lingo.
Use this tool to cultivate a culture of ownership by reminding your staff to include ownership language in their day-to-day interactions with members.
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Answer: Next Suggested Product Tools
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These are launched via the Generate Notes/Leads from File option on the Member Tracker Tools (MNTRAK) menu. Learn more about these tools.
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Keep Asking Questions!
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Did you find all the answers? Did your team come up with the same answers as you? Did you discover some trends or learn new facts about your credit union? Look for the next CEO Tickler, which will show you even more that CU*BASE can do for your credit union and your members!
Read previous issues of the CEO Tickler.
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