February 17, 2017                                                         Issue #6
Welcome to our CJF Marketing International newsletter, developed to keep our industry friends up to date and informed on important issues. We also like to recognize client achievements. We invite you to read on and then please feel free to pass it on to your colleagues. Have something going on at your center you want covered? Please send details and images to Zach@CJFMarketingInternational.com

Client Spotlight
St. Patrick's Day

Where better to spend St. Patrick's Day than Boston! On March 17, 2017, celebrate Saint Patrick's Day at Marketplace Center with live entertainment all day starting at 10 am! Dance to some Irish tunes, enjoy performances by Irish Step Dancers, then hit the restaurants and pubs for some green beer. Sounds like fun!


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Saturday Nite Classic Car Cruise 27th Anniversary 

On April 8, 2017, Old Town celebrates the 27th Anniversary of the Saturday Nite Classic Car Cruise. Recognized as America's longest running weekly car show and cruise, Old Town invites car cruisers, enthusiasts, and admirers to come and celebrate with them. Don't  miss out on this momentous celebration beginning at 1:00 pm. 



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Congratulations to: 

Chinese   New Year Celebration - for a fabulous event!

On February 11, 2017, Fashion Outlets of Las Vegas hosted their 4th Annual Chinese New Year Celebration. During the Celebration there was live Lion Dance by the Lohan School of Shaolin. Besides the lion dance, there were appearances by Vegas Show Girls who met shoppers to have free photos taken with them. Shoppers also had the opportunity to see product demonstrations and win prizes. The 4th Annual Chinese New Year Celebration at Fashion Outlets of Las Vegas drew a large crowd and was a huge success!



Tradeshow Recap

Since the last newsletter, we have participated in four trade shows: ABA (American Bus Association),  TravMedia's International Media Marketplace, IITA (International Inbound Travel Association) and NAJ Summit West (North American Journeys). 

ABA in Cleveland, Ohio

We met with 46 tour operators. The coach business is still thriving, but with smaller, more custom itineraries. 

TravMedia's International Media Marketplace 
in New York

We met with 29 travel writers and  bloggers who were interested in all of our destinations. Lots of potential for some good exposure. 

IITA in Biloxi, Mississippi
We met with 18 tour operators, including a meeting with the 
National Travel and Tourism Office. Need stats? We have all the latest in our office.

NAJ West in Marina del Rey, California 

Rebecca Swiggum, Marketing Director of the Outlets at Tejon worked this show since it overlapped with IITA.
Upcoming Trade Shows for 
CJF Marketing International  
Go West Summit
February 20-23, 2017 in Reno/Tahoe, NV.

Representing Fashion Outlets of Las Vegas and Outlets at Tejon.
NTA (National Tour Association) Travel Exchange 
February 26-March 2, 2017 in St. Louis, MO.

Representing Faneuil Hall Marketplace, Outlets at Tejon, Fashion Outlets of Las Vegas and Union Station D.C.
ITB Berlin

March 8-12, 2017 in Berlin, Germany.

Representing  Outlets at Tejon and Fashion Outlets of Las Vegas. Working with Old Town Kissimmee/Orlando.
Brand USA China Sales Mission
March 21-24, 2017 in Shanghai and Beijing, China.

Representing Fashion Outlets of Las Vegas and Outlets at Tejon.
Active America China  
April 23-25, 2017 in Portland, OR.

Representing Fashion Outlets of Las Vegas and Outlets at Tejon.
DNE (Discover New England) Summit

April 24-26, 2017 in Bretton Woods, NH.

Ed Hurley, Marketing Director of Faneuil Hall Marketplace will work the show due to overlap with Active America China.
Fire Starter Brands Toronto Sales Mission 
May 9-10, 2017 in Toronto, Canada.

Representing Fashion Outlets of Las Vegas.
NAJ (North American Journeys) Summit East
May 15-16, 2017 in New York, NY.

Representing Faneuil Hall Marketplace and Union Station D.C.
IPW
June 3-7, 2017 in Washington, D.C.

Participating as SHOP * DINE * PLAY *USA. Details forthcoming to clients. 

Interested in participating in any of the above shows, please e-mail Carolyn@CJFMarketingInternational.com immediately.
Trends, Stats & Other Updates

Six Things You Should Know About the Chinese Shopper

Get to know some of the shopping habits of your Chinese visitors to the USA and to your shopping centers, such as they love designer labels! It helps to know what they want in advance. 

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Alipay Helps U.S. Retailers Bridge Chinese Tourist Cultural Gap

Read about how Alipay is the most popular payment platform in China and extending beyond China to offer the Chinese tourist fast and easy payment when they travel. Retailers will benefit  from Alipay because it simplifies the payment experiences and will draw more people to their stores.



2017: Which Social Marketing Tactics to Banish

What's new with Social Media? To answer that, learn what social marketing tactics to banish!

Click here to access the article:

The CJF Marketing International 

New York

Boston

Southern CA


Washington, D.C.

Boston




Old Town

Kissimmee/Orlando




For more information, contact Carolyn J. Feimster, CRX, CMD at Carolyn@CJFMarketingInternational.com

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