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Infographic
Welcome Kelly
The Story Behind CMOR
Mark Your Calendars
Image and Awareness Studies
  
Infographic


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Welcome to the Team- Kelly Lezark


Kelly Lezark recently joined the CMOR team as our Client Relations Manager. Kelly recently graduated from Ohio University with a Bachelors in Business Administration majoring in Marketing. Kelly's primary roles at CMOR will include overseeing field operations and assisting with marketing and outreach efforts.
 

A note from Kelly- "I love the team atmosphere. Everyone is always working together to get projects completed. I look forward to encountering many challenges as the Client Relations Manager. I know I am lucky to have a great team that is always behind me."

 

  
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Third Edition 2014


As we move into Fall and find ourselves in the final quarter of 2014, it is an ideal time to reflect on the year and initiate efforts to meet objectives and goals planned for 2014 as well as to begin planning for 2015. We are excited to undertake this transition at CMOR and wish all of you good luck in meeting your objectives and goals for 2014.

 

As always, if you are considering a research project but don't know where to start, contact us and we will guide you through the process.  Come See More with CMOR.

 

Happy Halloween,

 

Michelle Henry and Amanda Barna 
Founding partners of CMOR

CMOR Survey Tip of the Month

When writing multiple choice questions, cover all options without overlapping. Response categories should not overlap. "How many days in the last week did you exercise? 1-2, 2-3, 4 or more?" There are two possible response choices for those who have exercised twice.  What about those who have not exercised in the past week, how would they answer?

  
The Story Behind CMOR
By: Amanda Barna and Michelle Henry 

 

At the end of 2005, we were both happily working at the Center for Policy Studies (CPS), a small public opinion research department within the University of Akron. Michelle was the Assistant Director of the Department; Amanda was the Data Collection Manager. In December, our long-time director announced his plan to retire, and with his announcement came a change in direction in the type of research projects CPS would undertake.  With the change in leadership and direction, we felt it would be a good time to try something new.
Mark Your Calendars- 2015 Collaborative Polls
Calendar
Now is the time to start thinking about your 2015 research needs. Looking ahead, CMOR plans to conduct collaborative polls in the following counties in 2015:
  • Tuscarawas- January
  • Cuyahoga- February
  • Summit - March
  • Stark- April
  • Stay tuned for more

Each Collaborative Poll is an annual telephone survey of county residents open to any organizations with a county wide interest giving you an AFFORDABLE opportunity to ask questions in a survey of county residents without having to pay for the entire survey yourself.

More information about CMOR's Collaborative Poll Service can be found here.

Service Highlight: Image and Awareness Studies
 

Organizations conduct Image and Awareness Studies for a variety of reasons including to Gauge public awareness of an agency or programs, Measure the impact or success of an organization's services/programs or public relations and marketing campaign, Track public perception of the organization and key issues or programs over time or Collect benchmarking data to understand how you compare to others or to different points in time to yourself. CMOR has extensive experience working with organizations to identify both the focus and goals of the project to meet the information needs of the organization. More information about CMOR's services can be found  here.   

 
What CMOR Clients are Saying: 

"CMOR is a great resource to help with a Community Health Needs Assessment (CHNA) process.  Our committee contacted CMOR to gather primary data from our residents through the Stark Poll and then combine and analyze this data along with secondary sources that we provided and some they identified.  They produced a report that highlighted the top 5 health needs and other supporting statistics regarding our community's health status.  Throughout the process, they were receptive to our needs and worked with us until we were comfortable and satisfied with the results. Amanda also presented the CHNA results at a Health Improvement Summit.  She was professional and clearly stated the process used and the results of the assessment analysis.  I would recommend CMOR for all of your CHNA needs!" 

 

Kay Conley, Director of Administration and Support Services, Stark County Health Department  
  
The Center for Marketing & Opinion Research (CMOR) provides public opinion research services to colleges and universities, hospitals and healthcare organizations, businesses, and community-based organizations and government agencies. We ask the right questions to the right people the right way using telephone, web and mail surveys, field, intercept and key informant interviews, focus group administration, as well as a wide range of consulting services. Providing clients with the power to
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