July 2015


With only 5 weeks until the gates open, word is spreading about the exciting line-up of attractions and events taking place at the 2015 CNE. 

This month's newsletter is bringing you important information and new opportunities to drive sales and maximize your company's impact at this year's event.
  • Have you submitted all of your forms? Review the checklist below and get moving!
  • Get an edge on the competition with our NEW Exhibitor Marketing & Branding Opportunities.
  • Are you bringing the Best Booth at the CNE? Review the Award Criteria and make sure you're in the running. 
  • Review Passes, Move-in and more. 




Action Required 
Final Payment 
Product Category Listing
Move-in Questionnaire
Sales Policy Form 
Storage Request Form 
Exhibitor Services Order Kit 
July 21
GES Order Kit 
July 24
Health & Safety Form 
July 27
Certificate of Insurance 
July 31


Go to theex.com to download key forms and important information. 


 to forward this newsletter to your team! 

Program Spotlight: Aerial Acrobatic & Ice Skating Show

Back by popular demand! After a two year hiatus, the popular aerial acrobatics and ice skating show returns to the CNE in a spectacular new show. Canadian Ice Dancers Tessa Virtue and Scott Moir return to the CNE and will perform every day of the fair.

This dazzling duo won the hearts of the world at the Vancouver Winter Olympics in 2010 when they won the Gold Medal in Ice Dancing. Since then, they have gone to perform in numerous competitions and won the Gold Medal in the 2012 World Championships.

Visit theex.com for more EXciting Attractions!
Food Safety Training Session 
Mandatory for All CNE Food Handlers 

In order to minimize the risk of foodborne illness to visitors of the CNE, it is required that all food handlers particpate in food safety training prior to the start of the 2015 CNE. 

Tuesday, August 18, 2015 
2:00pm - 4:00pm 
Wednesday, August 19, 2015 
2:00pm - 4:00pm 
6:00pm - 8:00pm 
Thursday, August 20, 2015 
10:00am - 12:00pm 
2:00pm - 4:00pm 

There is no cost to attend. 

Click here for more information | Click here for training session information
Move-In & Set-up Procedures 
All Exhibitors will be Assigned a Move-In Date & Time   

Vehicles are asked to report to the Vehicle Marshalling Yard located at Fleet St. and Strachan Ave. Limitations on the types of vehicles entering the buildings will be restricted.

Important: Vehicles will not be allowed drive-in access to the building on Thursday, August 20, 2015. All product and booth displays are to be placed on a dolly, pump truck or hand carried. 

Click here to download the DEC Move-In Questionnaire. This will help us, HELP YOU plan a stress-free move-in 

Stay tuned for more information on your scheduled move-in time. 
Booth Guidelines   
Booth Rules 

I t is important that you ensure that your booth complies with the standards contained in the Booth Guidelines.

Review the following Booth Guidelines: 

IMPORTANT:  All exhibitors are required to ensure products are within the confines of their booth at all times.  Hanging products on booth signs is strictly prohibited. If your products are found hanging on the fascia or booth signs, you will be asked to remove it. NO EXCEPTIONS. 

Thank you for your cooperation.
TSSA Upholstery Information 
Are you selling upholstered or stuffed articles? 

All domestic and foreign manufacturers of upholstered and stuffed articles for sale in Ontario must be registered with TSSA and must have an appropriate Provincial New Material labels disclosure affixed to the articles prior to reaching the retail level. 

For registration/certification questions, please contact customerservice@tssa.org

For more information visit the TSSA website at   www.tssa.org
Booth Awards of Excellence    
Do you have the Best Booth? 

The best booth awards are designed to acknowledge creative booth designs and booths that exemplify aesthetic design and marketing excellence.

The Booth Awards are presented in three categories and awarded in four pavilions: 
1. Arts, Crafts& Hobbies Pavilion 
2. Shoppers Market 
3. At Home Pavilion 
4. International Pavilion 

The Best Booth Award is uniquely award to one booth in two sections:
1. Warehouse Outlets 
2. Gourmet Kitchen 

2015 Booth Award of Excellence  Criteria   
Appearance: Booth is visibly appealing and set up to display products in a visibly pleasing manner.  Booth décor, booth tidiness, overall tidiness, overall aesthetics, display standards
Engagement: Visitors are engaged and able to admire products on display. Active engagement, helpfulness, knowledge of product, professional dress.
Etiquette: Exhibitor complies with Booth Guidelines. Opening and closing hours, keeping aisles clear of product.
Product or Service Mix: Proper display, products that represent a specific region.(International Pavilion)

Judging takes place on August 24th and winners will be announced August 27th. 

Put your Best Booth forward! 
Getting Noticed by the Media

Each year the Canadian National Exhibition plays host to hundreds of media. Some come to cover a specific story and others come in search of a story. 

The Media Relations Office at the CNE is responsible for:
  • Accrediting media to allow them access to the grounds
  • Facilitating story requests and access to exhibitors, vendors and key staff
  • Pro-actively pitching stories to the media
The media relations office is the portal to the media, and advises that you enlist their services or touch base with them about your publicity plans, instead of contacting the media directly. 

If you have high resolution photos of your food or products that you can share with us, we encourage you to send them to us, so we can include them in key product-related media releases.

Media Relations Contact: 
Tran Nguyen
Media Relations Director 
Canadian National Exhibition, Homes PR
Boost Your Brand & Booth Traffic with Exhibitor Promotional Packages and Sponsorships!

Are you looking for a way to get a leg up on the competition... stand out from the crowd... drive booth traffic or create awareness? 

Take advantage of our  NEW Marketing and Branding Opportunities  that will give your company a significant presence at the fair and capture the attention of our 1.4 million visitors. 

All marketing and branding opportunities are available on a first come, first served basis. 

Click here to download the Exhibitor Marketing & Branding Order Form or contact Sarah Miele at 416.263.3718 or  smiele@theex.com for more information.


There is more than one way to participate - We offer affordable options!
Admission & Parking Passes   

Exhibitor Admission and Parking Passes are available for purchase at theex.com.   Use your unique purchasing code to order your passes for you and your staff and receive the Online Exclusive Early Bird Rate.

Once you have successfully used the online service to purchase passes, an order confirmation will be sent to your email. Please print this confirmation and bring it with you to Salon 105 of the Direct Energy Centre to pick up your passes. The Exhibitor Pass Office will be open for pass pick up beginning Monday, August 10th, 2015 at 8:00 am.

Please note that the deadline to receive passes at the Early Bird rate is Friday, August 7th 2015 at 5:00 PM. Remember that we will once again be using a photo ID system and all exhibitors are required to show proof of identification prior to redeeming a CNE photo ID voucher. 

If you have any questions or you did not receive your Unique Purchasing Code please contact Kateryna Volokitina at exhibitorpasses@theex.com / (416) 263-3960.
Westin Harbour Castle  
Official Hotel Partner of the CNE

The Canadian National Exhibition Package includes:
- Luxurious accommodations
- Breakfast for two in the Lobby Café (CAD $10 value)
- Two adult tickets to the CNE (CAD $36 value)

Available for arrivals from Aug. 14 - Sept. 9, 2015
Rate of CAD $199* per night + taxes (based on availability)


Reserve a Standard Room
Rate of CAD $149* per night + taxes (based on availability)

Click here to book online or call 1-866-716-8101 and reference rate plan CNEPKG for our package or CNESPEC for our room rate only.

*Some restrictions apply. Dates and rates mentioned are subject to availability. Prices are in Canadian funds and do not include taxes and gratuities. Prices based on double occupancy and standard rooms, unless otherwise indicated. Subject to availability at time of booking. Cannot be used with any other promotional offer. On new bookings only. Not valid for group travel. A valid credit card is required to book and is required at check-in. All charges will be the responsibility of the guest.

Important Notice:
** In the event that travel agencies or third party housing bureaus contact you to reserve hotel space through them, please be advised that they are NOT AFFILIATED in any way with the Canadian National Exhibition Show Management, producers of the event. Please report any unauthorized solicitations to Show Management at exhibits@theex.com.
Exhibitor Assistance At Hand

The Canadian National Exhibition is pleased to provide our exhibitors access to the highest level of service through our official suppliers who are available to assist you with your requests and needs.

Importing Goods? If you are bringing merchandise into Canada, a customs broker can determine the proper customs tariff classifications, duties and taxes payable for your goods. They will facilitate the clearance of your goods through customs, prepare and file the necessary custom forms and arrange for payment of duties. There is a brokerage fee for this service.

Need to get your products across the border? Our Official Customs Broker - TWI Group - is available to assist. Contact Zaza Vili at zvili@twigroup.com or Pat D'Alessandro at pdalessandro@twigroup.com for all of your custom broker needs. Visit www.twigroup.com or call 905.812.1124 for more information.

Need booth/ promo staff? 
Deliver exceptional customer service with professional staff! 
Exhibit Booth Staff                 
BBW International
T: 416-767-3036 
Promotional Ambassadors    
Reef Moxie            
E: shawn@reefmoxie.ca

Are you Insured? As a condition of exhibiting, you are required to have insurance coverage for your booth against theft, damage and personal injury. The CNE has appointed ExhibitorInsurance.com as the recommended insurance contractor for exhibitors. Visit  www.exhibitorinsurance.com or call 905.695.2971 for details.