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Two NEW Internet Marketing Seminars added to 2018 MRA Educational Conference schedule
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The internet has become an increasingly important marketing avenue for the marine and recreation industries, and understanding all the available tools is a critical part of optimizing marketing efforts and successfully engaging customers and others via the internet.
Having an effective social media presence is now a "must have", and keeping it fresh and engaging is the key to enhancing your digital footprint. Kevin Parker, founder of Star Systems, a social media marketing company with years of social media experience will be presenting a "Social Media Workshop" on Wednesday, October 24 at 2:00 PM to discuss the many social media tools that are  freely available today.
All of the tools described will be available in a handout, but this session will also be interactive so bring your laptop and internet browser to try out the technologies being discussed. At the end of this workshop you and your social media marketing team will be able to deliver automated, interesting, personalized, and interactive content to prospective and current customers.
Understanding Google Analytics can make a significant difference in the success of your internet marketing efforts. Darin Selfridge, President, Compass Consulting, and MRA's Webmaster (aka: Internet Guru), will present a special session "Understanding Google Analytics" on Tuesday, October 23 at 3:45 PM to help attendees cut through the intricacies of this important internet tool.
Your time is limited, and knowing exactly where to be spending your internet marketing efforts will have a huge impact on marketing results. Attendees will come away with a clear understanding of the Analytics Dashboard and the various terminology to help you translate Analytics data into meaningful content updates. Handouts will also  help attendees apply SEO best practices and ranking factors, and learn how to prioritize on-the-page and off-the-page success factors to improve your overall internet presence.
Don't miss these two important educational seminars at the 2018 MRA Educational Conference & Trade Show, October 22 - 24, with more than thirty educational seminars and special presentations, and an expansive Trade Show featuring more than fifty industry vendors and services . . . all taking place at the beautiful Hilton Santa Barbara Beachfront Resort.
Register Today
for the
MRA Educational Conference & Trade Show at
The Marine Recreation Association is a professional organization that represents marina owners, operators, and industry professionals located throughout the western United States with additional members in Canada, Mexico, and Australia. Created more than 47 years ago, the MRA actively promotes and represents recreational boating interests while providing educational, management, and operations seminars and information for marine industry owners, operators, and staff.
For additional information about the MRA, and all of its activities and interests, please contact Mariann Timms by phone at (209) 334-0661, email at [email protected] or go online at http://www.marina.org.
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