CPY Newsletter                                                March, 2015
   Call to ACTION!  for Rocklin Youth

Now is the time to empower our children to choose a healthy lifestyle free of substance abuse.

Please join CPY in a two hour Rocklin community event and learn how you can be part of the solution.  How everyone can take action at home, at work and in their neighborhood.

March 26th, 5:30 - 7:30pm
Rocklin Event Center, Garden Room
2650 Sunset Blvd. Rocklin

The Agenda will feature:
  • Hip Hop Congress - a local youth group that expresses what youth culture is like today
  • Shari Crow, Director, Coalition for Placer Youth
  • Chief Ron Lawrence, Keynote Speaker
  • Interactive table discussion about Rocklin data on underage drinking and adolescent marijuana use
Come early and enjoy a bite to eat and network.  Seating is limited.
Please contact: Shari Crow (530) 886-5409 or scrow@placer.ca.gov
Rx TAKE Back Event
Please Contact CPY for more information: (530) 889 - 5409
Super Bowl Vote
AMERICA'S YOUTH VOTED - Budweiser wins
Each year millions of viewers, including teens, tune in to watch the Super Bowl. Many tune in for the commercials as much as to watch the game.

This year the Drug Free Action Alliance sponsored a survey to study the impact these ads have on youth. Over 8,000 middle and high school students from 25 states were asked to name their favorite commercial. 

The Budweiser Lost Dog ad was the most recalled and rated number one by a large margin followed by the Doritos' Flying Pig. Visit  www.DrugFreeActionAlliance.org for more details!

"The Super Bowl commercials were certainly watched and remembered by youth across the nation. Advertising has a powerful impact on our society and our youth," said Marcie Seidel, Executive Director of Drug Free Action Alliance. "This survey has consistently shown over many years, that Super Bowl alcohol advertising ranks as a top youth favorite and the brands are easily recalled."
Time and again research has shown the negative impact alcohol advertising has on youth. According to the Center on Alcohol Marketing and Youth, as many as fourteen longitudinal studies provide evidence that the amount of exposure to alcohol advertising influences whether young people start drinking and how much they drink.

Other studies have found that youth exposure to alcohol in movies and alcohol signage near schools as well as youth ownership of alcohol promotional items are all associated with greater likelihood of underage drinking. Advertisement on digital and social media further exacerbates the impact.
While we can't shelter teens from the plethora of media advertising, we can talk with them about how to interpret the messages they are seeing. Help them to separate the myths from the truth and understand what tactics are being used to sell the product.
Youth Commissioners Enact Change
Local high school students, members of the Placer County Youth Commission (PCYC), are working tirelessly to make positive changes in their communities.
During January, the youth strategized activities to help raise awareness during National Drug Facts Week. Their goal is to make sure other students know the real facts about alcohol, marijuana and other drugs.
Jack Bell, PCYC Treasurer and Chair of the Substance Abuse Prevention Committee, worked with administrators, teachers, and student government at Del Oro HS to coordinate the awareness campaign on their campus. A different drug fact was read each day and students took an online Drug IQ challenge. Prizes were raffled off to the class with the greatest number participating - the seniors  won.
Jack found that students talked about the drug facts and took the activity seriously. To his surprise, many younger students were unaware that it's illegal to drive under the influence of marijuana.
The Youth Commissioners are also focused on the passage of a Social Host Ordinance (SHO) to help reduce underage drinking parties and youth access to alcohol and keep their friends safe. Over the past few years, they've provided many presentations to a variety of community groups and met with law enforcement in support of SHO.
Their work is not done, but their efforts are paying off. On 2/10/15, the Rocklin City Council heard the first reading of a proposed Social Host Ordinance.
Hats off to the Youth Commissioners and their positive efforts.
Teen Brain


Dr. Jensen, Neuroscientist and chair of the Department of Neurology at University of Pennsylvania Perelman School of Medicine, explores the science of brain development and why teenagers can be impulsive, moody and especially vulnerable to alcohol or marijuana use.

Until very recently, most people assumed the teen brain was like an adult's. Many held the beliefs that teens are impulsive and moody because of surging hormones. That a person's IQ is set for life by the time of puberty.  That teen brains are resilient, so if they drink too much, they will easily rebound with no lasting effect.

All very wrong! According to Dr. Frances Jensen, co-author of The Teenage Brain.

In fact, the teen brain is at a very special point in development with unique vulnerabilities.
Teens can't control impulses and make rapid, smart decisions like adults can due to the fact that the frontal lobe of the brain, which controls decision-making, is not fully insulated.  Signals in the frontal lobe of a teen brain move more slowly than in an adult. "Teenagers are not as readily able to access their frontal lobe to say, 'Oh, I better not do this', Dr. Frances Jensen says.
The effects of substances are more toxic to the teen brain and more likely to cause permanent damage than to an adult. For example, as learning is more efficient in the teen brain, so is addiction. "That is an important fact for an adolescent to know about themselves - that they can get addicted faster." Binge drinking can actually kill brain cells in the adolescent brain where it does not to the same extent in the adult brain.

Because the teen brain has more plasticity, drugs lock onto more targets in their brains than in an adult.

In the case of marijuana for instance, the teen brain has more space for the cannabis to attach to, and the areas it targets actually block the process of learning and memory.  

The Teenage Brain - A Neuroscientist's Survival Guide to Raising Adolescents and Young Adults, by Frances E., M.D. Jensen and Amy Ellis Nutt

Signs of Marijuana Use
AAP Opposes Marijuana Legalization
The American Academy of Pediatrics, an organization of 62,000 pediatricians, and the largest pediatric medical group in the US,  came out firmly against marijuana legalization and wide-scale medical marijuana use. AAP joins with the American Medical Association, American Psychiatric Association, American Society of Addiction Medicine among other major medical groups already opposed to legalization.
Dr. Seth Ammerman, MD, lead author of the statement and clinical professor of pediatrics at Stanford University's School of Medicine, remarked, "If you look at the history of the tobacco industry, we have lots of rules and regulations to try to prevent youth use, but tobacco companies ignore these or have loopholes to get around them. Rather than going the route of tobacco, let's be more proactive and take a public health-oriented approach."

The group expressed concern about legalization and its effect on teens. "Making it more available to adults, even if restrictions are in place, will increase access for teens. Just the campaigns to legalize marijuana can have the effect of persuading adolescents that marijuana is not dangerous." said Dr. Ammerman.

The AAP report follows an American Psychiatric Association position paper released last year, which concluded: "There is no current scientific evidence that marijuana is in any way beneficial for the treatment of any psychiatric disorder. In contrast, current evidence supports, at minimum, a strong association of cannabis use with the onset of psychiatric disorders. Adolescents are particularly vulnerable to harm, given the effects of cannabis on neurological development."

Mom's Letter to Her Son
An Open Letter to My Teenage Son About Drinking
Source: Huffington Post
The following is taken from a letter written by a mom to her teenage son making it clear what her feelings are about drinking and other risky behaviors. In her words "I never want my son to say that I wasn't clear about my feelings."
Dear Tom,
The legal drinking age in this country is 21. Please know that dad and I will never allow you to have alcohol in our house or in our presence until you reach that age. Please also know that no good has ever come from a group of teenagers drinking. It's a recipe for all kinds of disasters.
If you should choose to drink, you'll not only be breaking the rules of our house, you'll be breaking the law.  If you get stopped for driving under the influence, or the police get called to a party where you have been drinking, you may be in a position where we can't protect you.
Always call me and your dad. ALWAYS. No matter what you have done. Don't ever follow up a bad choice with one that's worse just because you're afraid of disappointing us or making us angry. Will we be happy? Of course not. But we would much rather get you and any friend who wants to come with you home safely, than get a call saying you are NEVER coming home.
Let me be clear that the fact that we love you and will stand by you does not in any way mean we will stand by while you do things that you know aren't good for you. There are those who will tell you that your parents are being unreasonable and totally unrealistic.  Some may tell you that you are a teenager and it's a rite of passage to get drunk. They may even regale you with stories of their own youthful mistakes. Listen to your own heart and trust your gut.
Also know there is nothing cool about waking up in your own vomit, or having a DUI before you are 18.
Your father and I are so proud of the man you are becoming. We love you so much that we don't care if you hate us. That's our gift to you -- we are your parents, not your friends.

Teen Proofing Your Home
Child-proofing our homes is an assumed practice all parents take to ensure their little ones are safe. When they were small, we covered outlets, put objects up high, and secured them in car seats. Teens also need a helping hand to keep them as safe as possible.
Here are some helpful tips:
Keep all alcohol in a locked cabinet.
  • Monitor alcoholic beverages.
  • Don't store alcohol in the garage or other areas that are not easily monitored.
  • Secure and monitor prescription and over the counter drugs.
  • Properly dispose of any unused or unwanted medicines.
  • Do not serve alcohol to anyone under 21.
  • Set down clear rules and expectations with your teen.
  • Supervise teen parties.
  • Check to be sure there are no drugs or alcohol available to the teens.
  • Welcome calls from other parents.
  • Set clear rules ahead of time.
  • Don't allow beverages to be brought into the house.
  • Make periodic checks.
  • Check with other parents.
  • When the party is at another home, make sure there will be supervision.
  • Wait up for your teen to be sure he/she is home safe and sober.
  • Monitor internet use.
  • The internet is an unlimited source of information for teens including where to get drugs and how to get a better high.
  • Provide fun alcohol/drug free activities.
  • Have a conversation with your teen about the risks of using alcohol or other drugs and set down clear expectations and consequences.


Teens Be Active, Be Awesome, Get Amp'd

SAMSHA Resource

Valuable new resources have recently become available to the prevention field related to youth marijuana use.  Click on the links below to access useable new tools and information and to register for relevant upcoming webinars.

Center for the Application of Prevention Technologies  (CAPT)
Have You Taken? - The Parent Pledge
The Parent Pledge is entering its 5th Year of enrolling Parents, Guardians, Households and Families in our Campaign to do what ever it takes to STAND UP for Youth in our Community.
Please join the other responsible and dedicated individuals who have signed on to this important campaign!
Follow the link below to learn the details about what you can do to ensure that our
Community Continues to become a safer place for youth to learn, grow and become the young adults we all want them to be!

Support CPY
All tax-deductible contributions are applied directly to programs that benefit the youth of Placer County.  Donors to the Coalition for Placer Youth can submit donations via check or PayPal.    
Events in March

March 26th

A Call to Action

for Rocklin Youth

Co-hosted by:
CPY & Chief Ronald Lawrence
Rocklin Event Center
Sunset Room
2650 Sunset Blvd.
RSVP requested:
(530) 886-5409 or
Refreshments provided
Teen Meetings
South Placer Teen Center
3860 Oak St. Rocklin
Fridays 7pm - 9pm
All teens welcome
Events in April
Take Back Event
April 18th, 9a - 12noon
9 Placer County Locations
Contact CPY for more info:
(530) 889 - 5409
Partnership for
Drug Free Kids
Where families find answers
Answering your child's tough questions about alcohol
A Parent's Guide to the Teen Brain - Skills, Tools & Tips
Parents Toll-Free Helpline
Monday to Friday, 
10 am - 6 pm ET
(English and Spanish)
Time to Act
Think your teen is using?
Step-by-step guide for parents who suspect their teen is using alcohol or drugs
Teen Plan

facts for teens about prescription drugs

Placer County Youth Commission
Placer Sheriff's Activity League (PSAL):
activities for youth - 
Mondays 2pm - 4:30pm
Wednesdays 3pm - 5:30pm
Fridays 3pm - 5:30pm
Rock Creek Elementary,Auburn    
Contact Detective Jason Davis
(916) 652-2422

The Partnership at Drugfree.org

Parent Tool Kit


Parent Pledge
handbook for talking with college students about the consequences of alcohol.
secure your medications safely and easily
locking cap dude
Small conversations can make a big impression
SAMHSA'S PSA campaign helps parents and caregivers start talking to their children early about the dangers of alcohol
Spanish Language Parent
free, bilingual online resource
Bilingual Tool-Free helpline
(Monday-Friday 10am-6pm EST)
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