Volume 11 | February 14, 2018
We Make People and Companies Happier by Bringing Them Together
The best compliment I can get came from a candidate earlier this week: "You're not a recruiter. You're different." That's the point. I am different. I'm not selling you anything. I'm working to make you happy. Whether you're a client or a candidate, I'll honestly talk everything through with you and we'll achieve success together.

In this issue:
  • Laura is thinking BIG!
  • Jody is key
  • The neighborhood dogs knew Brian would be big some day
  • Peg is ready to help you to grow yours!
Proust Pop Quiz
Laura Jackson is a Technical Product Manager in Columbus with the self-proclaimed title of Columbus Connector. She is heavily involved in a number of organizations around town including  Columbus Product Club ,   Columbus Web Group , and  GiveBackHack  and more recently, she was elected as a commissioner in the  Create Columbus Commision .  

I've gotten to know Laura through the Columbus Web Group and I've admired their work for years. She takes the quiz this month.

When and where were you happiest?
I love to travel. It has always been a priority for me to get out, explore, and be vulnerable in new surroundings. I'm happiest there - where I can tune out all the day-to-day life moments and focus on myself and the new surroundings around me.

What do you consider your greatest achievement?
My network and community in Columbus. I've been very deliberate about the company I keep, and I like to surround myself with smart, engaging, positive, community-oriented folks. I think early on in college I saw my peers networking with "big name" people just to say they met them. I took/take the opposite approach. I think my energy and time is sacred and there should be a balance between work and play. I like to meet people I can sit down and have a beer with, but also people I can help and connect with others in our community. The people in Columbus have been so welcoming since I moved here, so I owe them any achievement I have and therefore they are my achievement. 

What is your current state of mind?
THINK BIG! If you've talked to me in the past few months, you may have heard me say - "The next five years are going to be pivotal to our growth as a city and it's going to get crazy." Being in Technology, I feel like I have this unique vantage point behind the curtain that some are not aware of. Not just Columbus, but the entire technology industry is making big strides and advancements in things we could only dream of. It's scary and fun to be a part of, but it's magnetic to surround yourself with people thinking BIG. People are not scared anymore to go out and take risks and carve their own path. Whether it's to fund your own documentary or create the next big blockchain company, everyone is thinking BIG and no longer playing small. That's my current mindset as well!
Friends in the Biz
I love to hear about all of the good things going on with the unique people who are a part of my life. New roles, great ideas, accomplishments and whatever else that gives me a kick are celebrated and shared here. 


Jody Cochran is our Lead Sourcer for Cochran Executive Search. Yes, there is a relation...Jody and I are husband and wife. This totally gives me a kick!

We met when we were both living in Los Angeles about twenty years ago. She was a successful real estate agent in the Sunset Strip office of Coldwell Banker and I was an Executive Recruiter with a boutique search firm that specialized in advertising, marketing and publishing sales.

The skills she uses now to find just the right fit matching clients and candidates is an extension of her past experiences matching buyers with sellers (with millions of dollars involved).

Jody is key to finding the best talent for our clients' roles. We do everything we can to connect with others to boost their career and to help businesses hire their way to greater success. I'm thankful to have Jody working by my side everyday. Connecting with her on LinkedIn is encouraged! Click here .


Brian Ratliff has got things going on. He's the Director of Growth with HiQo Solutions which is a cutting-edge end-to-end IoT, Data Science and custom software development provider. Additionally, he's an Advisor for Loud Capital , based in Columbus that's an entrepreneurial collective that empowers entrepreneurs and investors with capital, talent and connections necessary to amplify success and he has recently spun up a couple of startups.

He developed a women's leggings brand called Yelo, which focuses on developing and manufacturing unique, comfortable leggings designs that allow women to show off their unique personality. The idea for the brand came when his wife, Jaime, had several ideas for designs she thought would be empowering to women. Even though she really wanted to do it, she said, "I'm afraid to start my own business from scratch. What if I fail? I guess I'm just yellow." That's where the name "Yelo" came from. "The name Yelo is meant to be a statement that it is okay to be afraid to do something. Do it anyway. I want a world where my wife and daughter have the confidence to not be afraid to be themselves and to go after their dreams. Consequences be damned," Brian says. I'm the father of three girls myself and I couldn't agree more!
Brian has since found US manufacturers to make their products, hired two designers, and a web developer and brought on a partner who is an e-commerce marketing expert to help him run the day-to-day. His wife, Jaime, is the Chief Leggings Officer for Yelo and has created over 100 unique designs with the designers. You can learn more by going to www.beyelo.com and following @yelobrands on Instagram and Facebook.

There's more. Brian's been a home beer brewer for over ten years and has always had family and friends joining him in the brewing process. Which, having participated in this, means that you go hang out in his garage and drink beer and watch him make beer. It's the friend equivalent of holding the flashlight while your friend who knows what he's doing fixes the car. Except you're holding a beer.

One day he began making dog treats from the spent beer grain he used to make a beer. "All the neighborhood dogs loved the treats and my neighbors would always ask when I was making the next batch."

He didn't think of creating a business around it until a few months ago when he was touring a local brewery. "I asked the owner, what if I could help you monetize your spent grains?" The response was positive. A couple weeks later, he laid out a business plan on how he could partner with breweries to bring a very unique product to market. Craft Beer Biscuits was born. "This is nothing new. Many people are making dog treats out of spent grain but we believe we have a very unique angle with how we are going to market this brand and we are excited to see if the public and other brewers agree."
This is a growing venture that Brian expects to reach a level of production requiring a workforce that he says will be composed of many second chance employees. "I have had friends and family members make mistakes and get stuck in a bad cycle. They are unable to find jobs. They are unable to stand on their own even though they are good people with good intentions. Everyone deserves a second chance." He believes that.
Brian has since partnered with two other entrepreneurs to bring Craft Beer Biscuits to market. "Both of my partners are way smarter than I am in specific areas that need expertise for this type of company and product. Every founder needs really smart people around them to make a company a success and my co-founders are exactly that."


Peg Buehrle changes lives one business at a time. That's catchy. She's a Certified Business Coach, Presenter and Trainer with Take Acton Business Coaching . Yes, there is a relation...Peg's dad married my mom forever ago and the support I've received for my business from Peg and her business partner, Pete McDowell has been essential to my success.

Peg spent over twenty years in the radio industry managing large teams of sales professionals and managing the business activities of two popular Columbus stations. For the last twelve years, she's been a coach helping people grow their businesses. Her competitive, enthusiastic approach to everything she does began long ago and influences and inspires those around her. When you get this type of boost, you understand the impact that it can have on your business.

Her bio notes that she develops very close relationships with her clients, and helps them to do the same with their employees. I've seen this happen. This same bio says, "...Peg understands how to grow her business and is ready to help you to grow yours!" You knew the "In This Issue" would make sense at some point!

Cochran Executive Search | (614) 620-9620 | chris@cochranexecutivesearch.com CochranExecutiveSearch.com