7 Cover Letter Mistake That Make Hiring Managers Cringe
Cover letters don't get a lot of love. And considering how tough it is to write a good one, it's kind of understandable that people tend to throw them together at the last minute (or update one they wrote last month), attach it to their resume, and call it good.
But this, my friends, is the biggest cover letter mistake you could make. In fact, this document is the best chance you have to give the hiring manager a glimpse of who you are, what you bring to the table, and why
you-above all those other candidates-are the one for the job.
Don't give up your chance to share your best qualifications in a fresh, unique way. And while you're at it, don't make these seven other common cover letter mistakes I see all the time.
1. Starting With Your Name
How do you start a cover letter? Let me set the record straight now and say it's not with, "My name is John Smith." Unless you're already famous, your name just isn't the most relevant piece of information to start with. Not to mention that your name should be listed on your resume, the sign-off in your cover letter, and in other parts of your application.
Instead- Start with a relevant qualification as a way to introduce yourself. If you're a recent grad with a passion for environmental activism, go with that. Or, maybe you're a marketing professional with 10+ years of healthcare industry experience-introduce yourself as such, and connect it to the position you are applying to. (Here's a bit more about kicking off your cover letter with an awesome opener.)
2. Rehashing Your Resume
If your cover letter is basically your resume in paragraph form, you're probably going to need to start over. Your resume likely the first thing a recruiter looks at, so you're wasting your time (and the recruiter's) if your cover letter is a harder-to-read version of something he or she has already seen.
Instead - Focus on one or two (OK three, max) examples of your work that highlight what you can bring to the position, and try to help your reader picture you doing the work by really diving deep and detailing your impact. You want the hiring manger to be able to imagine plucking you out of the work you're describing on the page and placing you into his or her team seamlessly.
3. Not Being Flexible With the Format
Remember those three paragraph essays you wrote in middle school? Your cover letter is not the place for you to be recalling those skills. Rather than fitting your message into a particular format, your format should be molded to your message.
Instead- Consider what message you're trying to get across. If you're going to be spending the majority of the letter describing one particular relevant experience-maybe that three-paragraph format makes sense. However, if you're thinking about transferable skills or want to explain how your career has taken you from teaching to business development, a more creative approach could be appropriate. I've seen cover letters use bullet points, tell stories, or showcase videos to (successfully) get their point across.
4. Going Over a Page
There are always exceptions to the rule, but in general, for resumes and cover letters alike, don't go over a page. Unless you're applying for a managerial or executive position, it's unlikely a recruiter would look beyond your first page of materials anyway.
Instead- Keep it concise and, ideally, wrap up around three quarters of the way down the page. Remember that you're not trying to get everything on one page-you're trying to entice the hiring manager enough to bring you in for an interview. Think of your cover letter as the highlights reel of your career.