“How does your company positively impact society?”
For hiring managers in 2020, prepare your answers – or lose top, post-millennial talent to your competitor. You know interviews involve more than selling the job – they require selling the company. But, how do you sell a company if you're unsure which product features your target market needs most?
By 2020, Gen Zs will comprise more than 20 per cent of the population, forming a greater share of the jobseeker pool. Statistically, you’ll conduct more than one fifth of your interviews with candidates holding a significantly different set of values from millennials.
A 2015 study conducted by Robert Half and Enactus surveyed more than 770 postsecondary students from Canada and the United States to gain insight on Gen Zs’ career objectives and expectations, along with their obstacles and opportunities. Among those pursuing full-time jobs, 40 per cent of respondents selected ‘making a difference or having a positive impact on society’ as one of their top three priorities. Scored as the third-highest valued priority of 12 options, it ranked above...
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