FOR IMMEDIATE RELEASE
July 24, 2018
|
|
Media Contact:
Kasey Cronquist
Administrator
Certified American Grown
916-441-1701
|
|
Certified American Grown Celebrating Its Fourth Anniversary
Coalition Represents Over Half of All Domestically Grown Flowers
|
|
Certified American Grown, a unified and diverse coalition of U.S. flower farms that includes small and large entities in multiple states nationwide, is celebrating its fourth anniversary this month.
|
|
Certified American Grown and all 57 farms in the program.
|
|
Today, the coalition includes 57 farms that now represent over half of all U.S. cut flower and foliage production.
Launched in July 2014, Certified American Grown is the largest and most successful consumer-facing brand that promotes the origin of flowers. In just four years, the brand has become a widely sought-after guarantee, appreciated by retailers, designers and consumers alike.
|
|
More than just a logo, Certified American Grown farms participate in the only third-party certification process that guarantees the flowers and foliage adorned with the Certified American Grown label were homegrown.
|
|
“Where the restaurant industry has ‘farm to fork,’ the nation’s cut flower industry is now pointing to the robust ‘field to vase’ movement and its guarantee to consumers and florists that the flowers they are buying are grown right here at home,” said Certified American Grown Administrator Kasey Cronquist. “For certified farms to represent more than half of domestic production in just four years is a source of pride and inspiration for our organization.”
|
|
Certified American Grown takes its Field to Vase Dinner Tour
to flower farms across the country where guests experience the beauty of the flower farm.
Photo by Carrie McCluskey Photography.
|
|
Certified American Grown is also the host of the award-winning
American Grown Field to Vase Dinner Tour
, now in its fourth season. The dinner tour is a series of intimate, must-attend gatherings that place seasonal, homegrown and sustainable American Grown Flowers at the center of the table where American grown food, beer and wine is served by a farm-to-table chef. Each artisan-style dinner is held at a breathtaking venue — an American flower farm that encourages guests to experience the age-old art and science of flower farming.
|
|
Certified American Grown was featured in the September issue of Floral Management
as the 2017 Marketer of the Year for the success of the
American Grown Field to Vase Dinner Tour to promote American Grown Flowers.
|
|
In 2017, the dinner tour earned the 2017 Marketer of the Year Award from the Society of American Florists’ (SAF)
Floral Management
magazine. The prestigious award recognizes original, highly successful marketing campaigns that increase awareness and the overall sales of cut flowers.
|
|
Today the Certified American Grown logo is the most widely used consumer facing brand promoting origin in the floral industry.
|
|
“The Field to Vase Dinner Tour has certainly inspired a national conversation about the importance of buying American Grown Flowers, while providing an intriguing way for consumers to show their support,” Cronquist said.
|
|
And just this June, the U.S. Senate declared July “American Grown Flowers Month.” The resolution supporting the designation notes that Senate recognizes: that purchasing flowers grown in the United States supports the farmers, small businesses, jobs and the U.S. economy; that growing flowers and greens in the United States is a vital part of the U.S. ag industry; and urges “all people of the United States to proactively showcase flowers and greens grown in the United States in order to show support for our flower farmers, processors and distributors as well as agriculture in the United States overall.”
|
|
More than 1,200 stores are promoting American Grown Flowers Month during the month of July.
|
|
To help spread this important recognition and awareness, Certified American Grown is working with retailers across the country on in-store promotion programs to help consumers identify and celebrate our homegrown blooms all month long.
Photo provided by Fry's Food Stores.
|
|
About Certified American Grown
|
Launched on July 1, 2014, Certified American Grown represents a unified and diverse coalition of U.S. flower farms, including small and large entities in multiple states across the country. Certified American Grown flower farms participate in an independent, third-party supply-chain audit to verify both origin and assembly of the flowers they grow. When it appears on bouquets, bunches and other packaging or store signage, the Certified American Grown Brand and logo gives consumers confidence in the source of their flowers and assures them that the flowers they purchase come from a domestic American flower farm. For more information about this contest, visit
AmericanGrownFlowersMonth.org
|
|
|
|
|
|
|
