Question
: “
A vendor I'm working with is asking that my logo be in a vector format. What does that mean?"
Answer
: An image in a vector format is made up of lines and paths as opposed to raster images which are comprised of dots. (Think font vs. photograph.) Vector images are smooth and clean, and can be scaled from very small to very large without becoming pixelated and losing quality.
If someone is asking you for a vector format, they typically need your logo in one of these file types: .ai, .pdf, .eps, or .svg. If you don't have one of these file types, contact the designer who created your logo or your marketing department. If neither of these are an option, you may need to have your logo recreated as a vector file. Contact a commercial printer or graphic designer for this service.
It can all get a little confusing, so keep this
cheatsheet
close by to reference when needed.