Greenleaf Publishing
Changing Business from the Inside Out cover
Changing Business from the Inside Out
A Treehugger's Guide to Working in Corporations

Timothy J. Mohin 









When I set out to interview experts for my book Green to Gold, Tim was one of my first stops. His new book will show you why.
Andrew Winston, sustainability strategist

Tim's wit, candor and insight transform this from an operator's manual into a good read. His reputation as a collaborative and seasoned leader jumps off the pages here.
Mark Newton, Vice President, CSR, Timberland

It is a unique guide seasoned by experience, informed by proven expertise, and inspired by real results.
Mark Pinsky, President & CEO, Opportunity Finance Network

With this book, there is no longer a need to repeat the learning curve many of us traced in setting the table for our successors.
Mark Spears, Director, Sustainable Business Practices, Disney Consumer Products; Lead Corporate Director, The Sustainability Consortium Board of Directors

I wish his book had been available when I was building my program and will definitely refer people calling for career and CR field advice to this book.
Mark Heintz, Director - Corporate Responsibility & Sustainability, Deckers Outdoor Corporation

This is a book not for dreamers but for doers.
Ira A. Jackson, Distinguished Scholar, MIT Legatum Center for Development and Entrepreneurship; co-author of Profits with Principles

Tim really delivers on the promise of the book ... The bonus is that Tim delivers all of this information in a thoroughly engaging manner that conveys his passion for the subject.
Bruce Klafter, CSO AMAT

This is the ultimate insider's guide, from someone who has been at the front lines of corporate change-making at some of the world's biggest companies.
Joel Makower, publisher of

Tim is able to seamlessly weave the critical needs of the business with the desires of today's young people into a valuable guide for a career with impact.
Liz Maw, Executive Director, Net Impact

a must-read for anyone working a corporate job, as change is all of our responsibility.
Darrell Hammond, Founder and CEO, KaBOOM!

A thoughtfully written roadmap for the beginner or expert corporate responsibility practitioner.
Tod Arbogast, Vice President, Sustainability and Corporate Responsibility, Avon Products, Inc.

If you are or aspire to become a leader of corporations I urge you to buy, read, and use this book!
Eric Lowitt, author of The Future of Value

There are many ways to be a force for corporate responsibility and sustainability, but none more powerful than when from within companies that matter. Mohin's message is that it can be done - and he shows us how.
Bennett Freeman, Senior Vice President for Sustainability Research and Policy, Calvert Investments

A compelling behind-the-scenes guide to being an effective internal change agent, this book is a must-read for any recent MBA graduate or business professional entering the field of Corporate Responsibility.
Mindy Lubber, President and CEO, Ceres

Many sustainability books tell us why business should be more sustainable; happily, this one tells us how.
Katie Kross, author, Profession and Purpose: A Resource Guide for MBA Careers in Sustainability

This book serves not only as a stimulating guide for those entering the field of CSR, but should be read by corporate leaders.
Bill Sheppard, Former Vice President and Director of Corporate Services, Intel Corporation

So many business books are written from the outside looking in. As an executive at Intel, Apple, and AMD, Tim Mohin has seen corporate America from the inside - and he has done a masterful job of turning his experience into a readable, insightful, and valuable guide for anyone who wants to use the power of business to change the world for the better. Bravo!
Marc Gunther, contributing editor at Fortune and senior writer at

This is how you grow and differentiate your career, deliver impact at work, and create positive change the world.
Jo Mackness, Executive Director, Center for Responsible Business, University of California Berkeley-Haas School of Business


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We are pleased to announce the forthcoming publication of Changing Business from the Inside Out: A Treehugger's Guide to Working in Corporations. Pre-order your copy before 15th May and receive 30% pre-publication discount. Your copy will be shipped as a priority immediately upon publication.

List price: �17.50 | €25.00
Limited offer: �12.25 | €17.50

(not including postage and packing). Offer ends 15 May 2012
North American customers: order from Berrett-Koehler Publishers.


View the Preface for free (PDF)

Read "Occupy From the Inside", Tim Mohin's piece in the Huffington Post
Changing Business from the Inside Out coverChanging Business from the Inside Out

A Treehugger's Guide to Working in Corporations

Timothy J. Mohin

272 pp | 234 x 156 mm | paperback
978-1-906093-70-9 | May 2012
List price: �17.50 | €25.00
North American customers: order from Berrett-Koehler Publishers.


Corporate responsibility is considered an oxymoron by much of society. Corporations are among the least trusted of our institutions; and the 2008 financial crisis, BP's oil spill in the Gulf of Mexico, and the collapse of the house of cards that was Enron have only added to public skepticism.

So, at a time when trust in corporations has reached an all-time low, why is interest in corporate responsibility at an all-time high? A plausible explanation is that increasing numbers of stakeholders are demanding responsibility from corporations. Hyper-transparency of corporate activities, fueled by disclosure laws and the Internet, has increased awareness to the point where corporate behavior is under constant scrutiny. Smart business leaders are aware of this scrutiny and of the high costs of a public scandal. They know that in the long run it is cheaper to act responsibly now than to dig out from a PR disaster later.

Tim Mohin is a veteran corporate responsibility practitioner who has led programs at Apple, Intel, and AMD. In this book, Tim tells us why he believes he is making a difference where it counts and how others can do the same. His book is a manual on how to steer the corporate supertanker toward doing good for people and our planet.




Introduction: Working for good inside a corporation

1. The department of good works
2. Skills for success in corporate responsibility
3. Setting the strategy
4. Running a data-driven program
5. Environmental sustainability
6. Supplier responsibility: Part 1: Establishing the program
7. Supplier responsibility: Part 2: The four essential program elements
8. Communicate! Part 1: Talking about corporate responsibility
9. Communicate! Part 2: The corporate responsibility report and beyond
10. Stakeholders and investors
11. Employee engagement
12. Diversity, governance, and ethics
13. Recognition, awards, and rankings
14. Match your passion to your profession

 About the author 
Tim MohinTim Mohin is the Director of Corporate Responsibility at Advanced Micro Devices (AMD). He is responsible for the company's overall corporate responsibility strategy, performance and communications. Prior to joining AMD, Tim advised executives at Fortune 500 companies as the lead sustainability consultant for EORM.

Formerly, Tim led Apple's Supplier Responsibility program where he initiated the company's supply chain social and environmental responsibility program. Tim also had a 12-year career with Intel Corporation where he held several positions including Director of Sustainable Development, and Global Environmental Manager. Before joining Intel, Tim worked for ten years in the United States federal government with both the U.S. Senate and the U.S. EPA where he worked on the 1990 amendments to the Clean Air Act and other environmental laws and regulations.

Tim has a bachelor's degree in Environmental Biology from the State University of New York at Cortland and a master's degree in Environmental Management from Duke University.

Read Tim's blog posts at and follow Tim on Twitter @TimMohinAMD.