July 2018, Issue 1


WAV Group Newsletter
By Victor Lund

When the real estate industry brokerage leaders and Multiple Listing Service (MLS) leaders gathered to reimagine a better national consumer search experience, Chicagoland MLS  Midwest Real Estate Data LLC  (MRED) jumped right in. They believe in the mission of the Broker Public Portal and have partnered with Homesnap since July of 2016. The company has committed not only treasury but also significant volunteer effort.
By Kevin Hawkins

Ben Caballero has earned the title "real estate legend." 50 years as a Realtor, 18 years as a builder, dozens of years as an innovator, and the first Guinness World Record holder for real estate sales.
By Marilyn Wilson

In this day and age, it is ridiculous to be on a property site and see active listings with no images included.  If we want to give sellers the marketing exposure their property deserves and buyers the shopping experience they require, then it’s time to get us past this problem once and for all!
By Victor Lund

Real Estate is a fickle industry, cycling back and forth from favoring buyers to favoring sellers. It does not take an economist to develop a strategy for when to advertise for buyers and when not to. Certainly, real estate is in a condition of buyer saturation today. Brokers and agents who are advertising for buyers are mismanaging their advertising spend.