ECONOMIC DEVELOPMENT NEWSLETTER
AUGUST 2017
OFFICE OF THE CITY MANAGER
DEPARTMENT OF PLANNING AND DEVELOPMENT
YOUR SUCCESS IS OUR BUSINESS!
2017 Lowell Folk Festival Recap


The 31st Annual Lowell Folk Festival will be one to remember for many years to come! The weather was beautiful and an estimated record crowd of 150,000 people came to Lowell for the festival. The event featured five stages of traditional music, authentic crafts demonstrations, ethnic foods, art, and children's activities.
 
Thank you very much to all the volunteers who make this a great event every year!  Also, thank you to the Lowell business community for supporting Lowell Folk Fest and other events throughout the year..
 
Are you a Downtown Lowell business owner?  Please take a minute and take a survey regarding how Folk Fest affected your business.

Fox 25 Zip Trip: Lowell

On Friday, July 28th, Fox 25 held a live televised broadcast in front of the Tsongas Center to feature the City of Lowell and all it has to offer. It was great to see many locals donating healthy cereals to support the Merrimack Valley Food Bank.
 
Congratulations to UTEC for receiving Fox 25's Hometown Hero Award! Click here for video.
Friday Nights! at the Mill Yard
Food Truck Night Market

Looking for the perfect way to wind down from a long work week with family and friends? Come down to Lowell's Friday Nights! to enjoy your warm summer evenings outdoors.
 
Friday Nights! are monthly night markets complete with food trucks, a mini beer garden, games, local artisan vendors and live music. They bring together what makes Lowell exceptional - delicious food, talented artists and musicians, rich history, and of course, an amazing community!
 
You can find Friday Nights! at the Mill Yard, Lowell's newest event location at 193 Jackson Street. You'll love the space for its industrial-chic feel and views of the surrounding mills.
 
Friday Nights! take place every second Friday of the month from 5-9pm and will continue through the fall. The next Friday Nights event is Friday, August 11, 2017 and their nonprofit highlight is Kids In Tech
4 Easy Tips to Make Customers Fall in Love with Your Business

1. Make Customer Service a Priority
The most essential step toward making customers fall in love with your brand is establishing and nurturing good relationships with them. If you work hard to treat your customers right, not only will your chances of retaining them increase, but you'll show that you care more about them than making sales. These small factors can play a major role in how your customers feel they're being treated.

2. Emphasize Customer Appreciation Over Pressure
One rule of thumb that all business owners should follow is never put too much pressure on customers when selling your products. Patience is key to ensuring that consumers feel appreciated and valued as they learn more about your products and make their buying decisions.

3. Implement Loyalty Programs
Showing appreciation to your frequent customers is crucial to retaining them. Competitors are everywhere - give customers a reason to stay with your business. Start by creating a loyalty program that offers discounts to your best customers.  The more people feel like they're a part of an exclusive group of customers, the stronger the connections they'll have with your business.

4. Pinpoint Areas That Need Improvement
Know which aspects of your business, if any, are causing weaknesses. Keeping track of and analyzing metrics makes it easier to find areas for improvement. It may also be helpful to gauge the success of your business's customer service by asking customers to fill out surveys. Once any weak spots are identified, you can take action, whether this means updating your marketing efforts or hiring more employees.

(Source: " Tips to Make Customers Fall in Love with Your Business"; Office Max)

Creaticity: Lowell Art & Maker Festival!
Join us at Creaticity!

 

This brand new, 2-day event celebrates our vibrant arts community in the heart of downtown Lowell.

  • SHOP from over fifty booths at the Artist Marketplace
  • WATCH live music and dance performances
  • ENGAGE in an interactive public art project
  • LEARN from an expert at one of the maker workshops

The festival will take place on Market Street, adjacent to artist lofts and galleries and within walking distance to some of the best downtown eateries.  If you are interested in learning more about this event or would like to learn how to be a sponsor, click here. 

Economic Development Partners Spotlight:
Career Center of Lowell

Lowell's economic success depends on strong partnerships.  The City of Lowell's Economic Development Office is fortunate to work with some great local and regional organizations.  Together we offer a wide variety of services and assistance to Lowell businesses.

                                                               Shannon Norton
Executive Director, Career Center of Lowell


Could you talk a bit about your organization and the resources it provides to local businesses?
The Career Center of Lowell serves the communities of Billerica, Chelmsford, Dracut, Dunstable, Lowell, Tewskbury, Tyngsborough and Westford.  The mission of the Career Center is to work closely with the business community to identify and meet their employment needs and to provide job seekers with a wide range of job search and training services.  At the Career Center, we connect companies that are looking to fill job positions with qualified job-seekers. Businesses can use our job board at no cost to advertise open positions. We hold job fairs twice a year, one in August and one in November. The Center can walk businesses through every step of the process, helping to create job descriptions and choosing a salary based on local wages. We have a database of resumes that businesses can use to contact individuals who have the skills and experience they are looking for in job candidates.
How long have you worked at the Career Center? Fourteen years. I've been the Executive Director for just over a year.
What business sectors do you work most closely with?
The services of the Career Center of Lowell are available to both business and job seekers.  We most often work with manufacturing and healthcare sectors, along with retail, professional services, and education.
At what stage of business do your services come into play?
We work with many companies who are looking to grow and are developing new positions to fill. Many of them are new to the area. Smaller businesses that do not have dedicated HR departments often come to us for assistance during the recruitment process.
What is your main goal in helping the Lowell business community?
Myself and staff make sure that the workforce is educated and trained to fit the needs of employers.  Our staff is committed to providing you with high quality, individualized service which is tailored to your needs.
What do you enjoy most about your job?
I love that every day is different. There is always something going on and I'm constantly on my toes. I also really enjoy improving efficiency in what we do and seeing the positive impact firsthand.
For more information about Career Center of Lowell, please visit their website.
Student Discounts

Summer is coming to an end, and Downtown Lowell will once again be filled with high school and college students in the next few weeks.  If your business would like to offer student discounts, make sure students know about them.  Consider adding signage that welcomes students in your doors and promoting sales on social media.  You can also  email the Economic Development Office and we'll help spread the word.
LeLacheur Park Voted Best in America

Edward A. LeLacheur Park, home of the Spinners since 1998, has been named 2017's Best Short Season Ballpark in the country by Ballpark Digest.  

Congratulations to the City of Lowell and the Lowell Spinners for winning this nationwide award.

There is still time to catch a game.  Click here to see the remainder of the Spinners schedule.

 

Check out Like Lowell's calendar for many fun activities throughout the city.

Do you have news, announcements, or need assistance regarding your business?  Please email Lowell's Economic Development Office and we are happy to assist!

 
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