Dear {first name},

After finishing my book, Healthy Indulgence , I wanted to fully dedicate myself and my team to the development and creation of this course. I had a clear vision of the kind of content I wanted to share, so I wanted to be able to express these ideas in the clearest, simplest way possible for the viewers. In creating Daily OM , my goal was to reach millions of people across the country, and make an impact on them by transforming their lives in any way, shape, or form. If I am able to do that, I know that I, and the course, have succeeded.

The team and I first began shooting at a home in North Hollywood. We got creative with the shooting locations since we did not want viewers to see the same background in every video. Because we wanted varied backdrops, we did plenty of scouting and experimenting to ensure that the chosen settings were pleasing to the eye, and looked and sounded good on camera. Finding the perfect shot often involved moving around furniture, or rearranging pictures on the wall. I wanted the focus of my videos to be my words and the lessons, so it was best for the decor, and background to be as simple as possible. We also filmed several videos outdoors, because the team felt that the topics of some lessons seemed to fit a more casual, open air vibe. However, although we found some great shots by the pool outside, we had to work with the inevitable noise from dogs barking, and airplanes passing overhead. Through every struggle on set, the team communicated and collaborated to create a quick solution. 

We then began shooting at my dear friend, Mark T.’s house. He was kind enough to let us film, cook and rearrange furniture in his beautiful home for about two weeks of filming. Because the home is very well-lit, (a bonus anytime you’re not filming), we ran into difficulty finding locations that didn’t cast too much light on camera. However, the team was able to tackle these problems by shooting at different times of day, or blocking the light from the windows. 

The final day of shooting wrapped with the filming of chocolate cooking videos. The overall mood on set was very positive. We were excited to see the course coming together, and the wide assortment of tasty food from one of our generous sponsors, Milk And Eggs, kept the team well-fed too! After completing the scheduled videos, we were left with delicious desserts to share with Mark and the entire team. Surrounded by good food, and good spirits, it was a great end to Daily OM filming!

Since this project was so dear to my heart, I wanted to know what my team took and learned from this project. I am so grateful and blessed with hard-working and good hearted people. I asked them as well as myself the question: " What did you learn while working on this project and what lesson did you take away from it? "

Sima : " This has been one of the most fulfilling and memorable moments in my life. Through this experience I have conquered my fear of talking in front of the camera and learned to get comfortable speaking with my accent. Being able to see my vision for these courses come to life is so exciting, and I absolutely cannot wait for the rest of the world to see the project I, and my team have been working so hard on."

David : "When it comes to shooting video for a project like this, it’s not just the location, or the preparation that matters. It’s not just the story line or the wardrobe and make up. And it’s not just about the shadows and highlights, or the technology to capture and edit. It’s what you see in the “frame” on the display that matters. We learned to look at the “frame” together and really see what it is showing us. We learned to embrace each other’s views and not just our own individual frames. That is what gave us a sense of common purpose. It reminded us of why we are doing this project. I can tell you none of will look through a camera’s screen ever the same again.

Hector : "My experience with the Daily Om shoots have been unlike any other. Amongst the countless jobs and practices, I can say that I’ve been given the chance to truly practice my creativity. It has been a breath of fresh air through and through and I am glad to be working on something that I love doing without it feeling like a job. Working on this project has taught me the importance of patience and commitment; seeing something through to the end and to it’s full potential will be worth the wait and definitely worth the hard work."

Cynthia : "I learned that eating healthy doesn't mean you need to eat less or need to deprive yourself from eating sweets. Eating healthy is about eating more of the foods that's are good for us. Ive learned that I no longer need to deprive myself from eating sweets i am now able to make and bake amazing, delicious, and healthy desserts."

Lauren : " Working with Sima and her team to create this project was such a learning experience. Not only have I learned about different life lessons, but I learned how to work with a team to a complete a filmed project. It was a great experience with hard work, effort, passion, and many laughs. I am glad I was part of this team and project!"

Carlie : "My involvement in the making of the Daily Om course was a great experience that introduced me to the process of directing and filming. I was unaware of the extensive attention that must be paid to the lighting, sound and background of every shooting location. Although some of the settings appear pleasing to the eye, they may not look the same on camera. The team’s ability to attain quality content, even when filming on the hottest days in the loudest outdoor locations, taught me a valuable lesson in group collaboration and problem solving. While my role was mainly to record/photograph behind the scenes footage, my time on set allowed me to gain greater appreciation for the kind of content I see daily on various media platforms. After seeing the long hours and hard work that went into creating the Daily Om project, I am eager for this labor of love to be released to the world! "

Kristine : "During this project, I learned a lot about patience and the importance of planning things ahead of time. I will take this into consideration in future projects because I know it will help production run a lot more smoothly as well as feeling more confident in the execution of tasks. I haven't been on a production before necessarily and I am very glad I had this experience. Not only did I learn how to work better as a team, but I also learned skills in roles I never played before. For example, I wore hats as a Director, Producer and an Editor which were all equally challenging but amazing as well. Although I had a lot of things to learn during this project and patience wore thin at times -- I know I gained knowledge and experience that will help me for the future and I am thankful! Lastly, I want to thank every single person on the team, without all your hard work and dedication, this project wouldn't have been successful. It is a true blessing to work with such an amazing team and I respect and admire each and every one of you."

website :

SPECIAL THANK YOU TO...
Our awesome sponsor Suja Juices!

We are very grateful for Suja and their amazing juices! They not only helped us stay hydrated and refreshed during our Daily OM shoots but they still continue to provide our team with their yummy juices plus at our events! We love Suja and love working with them -- they have impeccable customer service by the way! If you haven't checked them out yet, we highly advise that you do! Thank you Suja Juice!

Website:
Facebook: 
Instagram:
Twitter:

Our amazing sponsor Milk and Eggs with delivery of healthy eats to keep our team happy and our tummy's full and satisfied!

It's amazing and assuring to know that I can get the utmost freshest ingredients delivered to my door in as little as 24 hours and I don't even have to step foot in to 3 different grocery stores just to get everything I need to cook (they have everything you need on their online store!) I am so happy to have #milkandeggs in my life. If you aren't familiar with them yet, go ahead and go to their website and use my code "sima" so you can get $20 off on your first delivery (and hopefully not your last). Thank you Milk and Eggs!
HEALTHY INDULGENCE
Sima's Healthy Indulgence book is in the final stages and we are nearing the home stretch! The book will be launching in 28 days and we are beyond excited to share it with the world! Continue to stay tuned on our social media outlets with updates and make your way over to our Amazon page and preorder your copy today! 

Link to preorder:


We would like to say a special thank you to Skyhorse Publishing for their hard work and dedication to making this book amazing and helping bring Sima's vision to life flawlessly!

Healthy Indulgence Press Release:









To request an excerpt or to arrange an interview with the Sima, please contact:
Felicia Tsao / (212) 643-6816 x 286 / ftsao@skyhorsepublishing.com 

UPCOMING EVENTS
FITNESS FESTIVAL
YMCA x BLUESHIELD
Crescenta-CanadaYMCA
October 28, 2017 from 11-12:15 PM
1930 Foothill Blvd.,
La Canada, CA 91101

We are so honored to team up with YMCA x BLUESHIELD and are very excited! Sima will be doing a Happy Yoga workout and cooking demo with recipes from her upcoming book! If you are a YMCA member, make sure you come this coming Saturday, October 28, 2017 and join in on all the fun!

**Special thank you to our sponsors Suja Juices, Primal Kitchen, Panorama Meats and Pranayums
for sponsoring this event!**

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FOX5 TV SAN DIEGO

November 17, 2017
LIVE - 9:15 AM (PST)
10:00 AM (PST)


We are very excited to partner up with FOX5 San Diego! Sima will be shooting a live cooking demonstration where she will be making a recipe from her upcoming book and then right after she will be doing a kickass workout routine that you can do anywhere using Sima's SWEAT method!

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Williams Sonoma
Cooking Demonstrations + Book Signings


Williams-Sonoma Pasadena
November 29,2017
142 S Lake Ave.
Pasadena, Ca 91101
626-795-5045




Williams-Sonoma Pasadena
November 29,2017
142 S Lake Ave.
Pasadena, Ca 91101
626-795-5045


Williams-Sonoma Pasadena
November 29,2017
142 S Lake Ave.
Pasadena, Ca 91101
626-795-5045

Williams-Sonoma Sherman Oaks
December 9, 2017
14006 Riverside Dr., Ste 271
Sherman Oaks, Ca 91423
818-906-2787

Williams-Sonoma Topanga
December 10, 2017
6600 Topanga Canyon Blvd.
Canoga Park, Ca 91303
818-703-9394

Williams-Sonoma Thousand Oaks
TBA
556 W. Hillcrest Dr.
Thousand Oaks, Ca 91360
805-495-3632





Melissa's Produce Meet & Greet
November 15, 2017

Sima will be doing a book signing as well as a cooking demo where she will be recreating a few of her favorite recipes from her upcoming book Healthy Indulgence ! Many local food bloggers and persons from the media will be coming to the event to meet and greet and also review her book. Very exciting news and we cannot wait to share footage with you!


Melissa's Produce media event that will include the following the food critics,
food bloggers and media personalities :

Media :
Faye and Yakir Levy, Jeraselam Post, LA Press Syndicate
Linda Burum - LA Times
JJ Levenstein, md - Home & Family TV
Judy Kancigor, OC Register
Anne Marie Panoringan, OC Weekly
Barbara Hansen, LA Weekly
Jamie Gwen - Food & Wine with Chef Jamie Gwen Radio
Andy Harris - SoCal Restuarant Show Radio
Cathy Thomas - OC Home mag

Food Bloggers :
Cathy A - She Paused for Thought
Valentia W - Cooking on the Weekends
Sue B - It's Okay to Eat the cupcake
Karen A - Farm to Table
Lisa T - Delicious Table
Jeanne F - A Jolly Tomato
Sara D - Imperfect Kitchen
Linda K - Food Wine Travel Chix
Natalie O - the devil wears parsley
Quyen L - Cookbooks & Co youtube
Lisa D - Essential Wanderings
Gerry F - Local Food Eater
Mary P - CA Greek Girl
Cheryl L - black chefs whites
Dorothy R - Shockingly Delicious
 NEW LIFESTYLE, RECIPE
AND FITNESS VIDEOS!
We've been working hard to bring you all new videos of weekly life lessons, daily healthy recipes and fitness videos! All of which can be seen on my social media outlets. All summer we are releasing summer recipes and summer workouts to keep the sunshine in your life! Check out my lesson on Gratitude, a workout video and a Arugala Beet Salad with Goddess Dressing recipe that is simple, healthy and delicious!
WELCOME TO OUR FAMILY
We are very excited for this amazing company to join our family!
Check out their natural chewing gum and mints!:
website : www.simplygum.com
instagram : @simplygum
STAY TUNED...
Sima is on a mission to inspire, empower, and transform millions around the world! Help us spread the word by forwarding this email to 3 of your family and friends and have them follow us on Instagram !
We would greatly appreciate it!

We have many new exciting things to announce, stay tuned for our next newsletter in November!
OCTOBER MANTRA:  
" Fall is upon us—the air is getting cooler, the days are getting shorter and soon there will be autumn leaves collecting at our feet in tiny ochre mounds. Just as the earth prepares for a change—the most constant thing it has ever known—by adapting constantly to a new way of existing, you can learn to embrace the changes that life throws your way. And with the right mindset, what once seemed like an
obstacle becomes an opportunity to grow. "
       Sincerely,
@SIMACOHENOFFICIAL
Don't forget to follow me on Instagram for my daily Fitness, Kitchen, and Motivation posts!





P.S. Invite friends and family to subscribe to my newsletter. Subscribers receive FREE GIFTS and updates about my upcoming online classes, seminars, books, and other exciting stuff coming up this year!
ABOUT SIMA

Sima has over 20 years of experience as a personal trainer and nutritionist armed with decades of first hand experience among world class mentors, teachers, institutions, and a multitude of success stories that will help elevate your life. Her life is dedicated to transforming the lives of others into a whole and balanced lifestyle.
SIMA COHEN INC. | EMAIL | WEBSITE