5 Tips on How to Leverage your Certification and Ford Recognition
Your Certification is valuable. You've invested time, money and worked hard to earn your Certification...Now, show it off and promote it. Spread the word!
Tip 1: Include your approved Certification logos/badges in all your marketing & advertising (billboards, brochures, consumer estimate holder, "on-hold" message, business cards, company logo wear, etc.)
Tip 2: Include you are Certified in your "help wanted" ads
Tip 3: Include approved logos/badges in your email signature
Tip 4: Educate your consumers on the benefits of going to a Certified shop through social media and your websites
Tip 5: For your website, include search engine words around Certification (Certified, training, tools, equipment, OEM recognized, aluminum capable, etc.)