Community Action Partnership's Branding Summit: Know before You Go!

April 12, 2017

Important Branding Summit Announcements

Courtyard Chicago Downtown/Magnificent Mile

165 East Ontario Street, Chicago, IL 60611

Wednesday, April 26-Thursday, April 27, 2017

Get Ready for Community Action Partnership's Branding Summit!

Get Ready for Community Action Partnership's Branding Summit!

When: 8:00am CT, Wednesday, April 26 through 12:00pm CT, Thursday, April 27, 2017

Where: Courtyard Chicago Downtown/Magnificent Mile, 165 East Ontario Street, Chicago, IL 60611

Featured Speakers: Nathalie Laidler-Kylander and Julia Shepard Stenzel, authors of The Brand IDEA

We at Community Action Partnership look forward to welcoming you to our Branding Summit in just a few short weeks! To help you prepare for the summit, we are sending this informational email with helpful links to materials that will assist you in preparing for the summit.

Preparing for the Branding Summit

To prepare for the summit, we ask that you read and review the following documents and assemble the following materials so that you can receive the most benefit from this event. Specifically, we ask that all attendees:

Download and read the first chapter of the book The Brand IDEA, available online here. The book's authors, Nathalie Laidler-Kylander and Julia Shepard Stenzel, will be speaking at and facilitating the first day of the summit. Attendees will all receive a copy of the book The Brand IDEA.

Download and read "The Brand IDEA" article from Stanford Social Innovation Review, which summarizes key concepts from the book The Brand IDEA.

To prepare for the summit, we also ask that all attendees:

Review their agency's mission statement and bring a copy of it with them to the summit. We encourage creativity in its design and display!
Assemble and bring 1-3 branding materials of which they are particularly proud to be displayed during the summit.

Summit Agenda and Meals

Before arriving at the summit, we encourage you to review the preliminary agenda, available online for download here.

Please note that the Partnership will be providing breakfast on Wednesday and Thursday mornings and lunch on Wednesday. Dinner on Wednesday will be on your own, as will lunch on Thursday, if you are staying in Chicago past noon. Information about restaurants near the summit hotel is available here.

Travel and Accommodations

If you have not already reserved your hotel room, we encourage that you do so here at the summit hotel, the Courtyard Chicago Downtown/Magnificent Mile.

If you are traveling to the summit hotel from the Chicago O'Hare International Airport, you have numerous options to travel downtown:

Public Transportation: Take the L Train Blue Line to the Clark and Lake stop. From there, you can take a five minute cab ride to the summit hotel or you can transfer to the Red Line and go one stop North to Grand. The hotel is then 2 blocks North and 4 blocks East. Allow approximately 35-45 minutes.

Taxi: A cab typically costs between 35 and 40 dollars. Allow approximately 35-45 minutes.

Go Airport Express Shuttle: The cost is 34 dollars for a one-way shared ride shuttle that you can catch outside the airport luggage claim. The shuttle stops at other destinations and is 34 dollars per person or 62 dollars round trip. Allow approximately 1 hour for your total trip.

If you are traveling to the summit hotel from the Chicago Midway International Airport, you also have numerous options to arrive at the hotel:

Public Transportation: Take the L Train Orange Line to State and Lake, where you can then take a five minute taxi ride or transfer to the Red Line and take it to the Grand stop. The hotel is then 2 blocks North and 4 blocks East. Allow approximately 35-45 minutes.

Taxi: A cab typically costs between 35 and 40 dollars. Allow approximately 35-45 minutes.

Go Airport Express: The cost is 27 dollars for a one way shared ride shuttle that you can catch outside the airport luggage claim. The shuttle stops at other destinations and is 27 dollars per person or 40 dollars round trip. Allow approximately 1 hour for your total trip.

If you have any questions about the summit, please contact Merrill Miller, Communications Associate, at [email protected] or at 202-449-9778.

Thank you again for registering to attend Community Action Partnership's branding summit.

We look forward to welcoming you to Chicago and to working together to increase the visibility of Community Action!

Community Action Partnership
1020 19th Street, NW, Suite 700
Washington, DC 20036