Community Futures
March 2018
Community Futures Newsletter
Small Business Scoop

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"The best advertising you can have is a loyal customer spreading the word about how incredible your business is." ~ Shep Hyken
Easter Hours

Community Futures Cariboo Chilcotin will be closed 
Friday March 30th, 2018 
for the Easter long weekend. 
We will re-open with regular hours  Tuesday April 2nd, 2018. 
Success Stories 

Has Community Futures Cariboo Chilcotin played a role in your Small Business' success? 

Would you be interested in having a feature article completed on your business for our newsletters and social media accounts? 

Please send me an email by clicking the link below: 

Community Futures

 Cariboo Chilcotin

Staff Directory



Thank you for signing up for our Community Futures Cariboo Chilcotin newsletter.  We hope to keep you informed and educated on information relevant to your Small Business.  
Upcoming Events

Wildfire Recovery Cruise
On the annivers ary of the wildfires that devastated our region, 1000s of Classic Carenthusiasts will be cruising the Wildfire Corridor between July 8th and 15th, 2018.

Check out the new website at:

BUSINESSES - do you want to encourage classic car enthusiasts to visit you during the period from July 8 - 15, 2018?
Follow the link below to fill out the special offer form. Your business and deal will be posted to the page "Deals for Wheels" for all the Cruisers to view.

View the complete poster and share with any businesses you think would be interested in making an offer for the Cruisers. 

Era of Megafires

The rise of highly destructive megafires -- wildfires over 100,000 acres -- has become one of today's most pressing and complex problems. Our communities, homes, businesses and even our very way of life are threatened by them. Facing the reality of this issue can be nothing short of daunting. But like all wicked problems, through education we can change the way fire comes to our forests and communities. 

The Era of Megafires is a 60- Minute multi-media presentation that combines the research of Dr. Paul Hessburg (Pacific Northwest Research Station, U.S. Forest Service) with the visual storytelling of award-winning film company, North 40 Productions. Designed to engage a wide-audience, the presented material comes in the form of fast-moving, short, topic-based talks interspersed with compelling video vignettes and animations, and features the work of wildfire photographer, John Marshall. The Era of Megafires will inform, engage and inspire audiences, as well as provide an effective educational tool for organizations who are working tirelessly to improve the wildfire situation. 

For more information about the event, please visit the following link:
Marketing Your Small Business

How do you advertise your business? There are several outle ts available to successfully market and advertise your business at a range of costs to fit every business' budget. Let's break down a few of the advertising opportunities you can use based on your target audience and industry. 

To view the stats with a breakdown of monthly users, age, income, gender, time and devices used please visit:


Target audience: Facebook is continually becoming more popular with people over the age of 50. Currently the network is most used by Millennials and Gen X to share content, however it is predicted that Facebook will loose a substantial amount of users under the age of 24 as the average age of Facebook users increases this year. 

Although Facebook advertising is pretty straightforward and easy to use, there are certain things you should know before getting started. 
Understanding your marketing objective, defining your audience, setting a budget and designing your ad are the simple steps it takes to getting started.
Follow the link to view an info-graphic designed to take you through the steps required to create a successful Facebook advertisement. 


Target audience: Instagram is largely used by teens and twenty year olds with 59% of internet users between the ages of 18 to 29 using the platform to share content.

Instagram requires a more deliberate marketing plan for businesses as it showcases through images your company and brand. Instagram stories are an easy and free way to advertise to your followers about catchy deals or items. 
Learn more about Instagrams basics for Business by following the link:

For paid advertising on Instagram, there are three general types of advertisements; pictures ads, video ads, and carousel ads. 
To find out more on the uses of each, please read:


Target audience: Twitter audiences are generally below the age of 49, with the largest audience between 18- 29 years of age. 

Twitter has many options to engage your audience, boost your business and have people talking about your products or services. Keeping your Tweets short, simple and engaging helps keep your followers up to date. 
To help get you started on building your Twitter account and gaining the right followers, please visit: Twitter Marketing: The Essential Guide

For all the information on the available Twitter tools, please visit:  33 Twitter Tools you can use in your Marketing Strategy


Target audience: LinkedIn has an audience largely consisting of 18 to 49 year old users. Further, it is estimated that 80% of Business to Business social media leads come from LinkedIn. 

LinkedIn could be called the professional version of Facebook. Users are requested to provide their location, education history , professional history and interests for their profile. This amount of information creates a large database and allows businesses to target audiences more specifically than Facebook or Twitter based on value of the information provided. 

For more information on the available advertising types for businesses on LinkedIn, please visit:  A Guide to LinkedIn Ads: How to Run a Successful Campaign


Target audience: YouTube is largely viewed by 25 to 44 year old users. 

YouTube reaches more 18 to 49 year olds than any cable network in the U.S and ranks as the second most used search engine after Google. People use YouTube to search for new music, movie trailers, news clips, instructional videos and funny home videos that have gone viral. 

To advertise on YouTube you must build catchy video advertisements. The most common advertising option is TrueView ads. The TrueView ads allow the business to only pay per view and have ads that are customizable to run with the type of content you want your ads associated with.  

To learn more about YouTube advertising, please visit:  The All-In-One Guide to YouTube Ads for Marketers


Target audience: Snapchat is mainly used by ages ranging from 13 to 34 years old. 

Snapchat is a social media network with a language all of its own. In short, Snapchat is a quick way to send picture and video messages (Snaps) to followers.
For a guide on how to use Snapchat, please go to:  How to Use Snapchat: A Guide for Beginners

A Snapchat Ad is a maximum 10 second video that can be placed at the end of stories, between stories or in the discover space provided. Further, you can build sponsored lenses and geofilters for your company, and /or special events.
To learn more about the Advertising options with Snapchat, please visit:  Snapchat Ads: The Complete Guide for Business
March Seminars 

Small Business BC is hosting several interesting seminars for the month of March that are available to view through webinars. 
A few seminars of note:  

March 13 - $59

For a complete list of available seminars please visit:

By signing up to participate in a seminar via webinar, you will receive a link once the webinar is complete to replay the webinar. The link remains live for one week after the seminar. This means you do not have to watch the entire seminar at one time and can replay any parts that you would like to listen to again. 
BC Wildfire Relief 
Canadian Red Cross 

Support to Small Businesses, Not-for-Profit Organizations and First Nations Cultural Livelihoods
The Canadian Red Cross is committed to supporting small businesses, not-for-profit organizations, and  First Nations cultural livelihoods   that were impacted by the 2017 British Columbia wildfires. Experience has shown us this assistance greatly helps people and communities recover from a disaster.

For more information or to apply on line please follow the link:

To directly access the application for small businesses, please follow the link:

Support For Small Businesses
Wildfire Recovery Support Program 

In response to the 2017 wildfires in the Cariboo Chilcotin and Thompson Nicola regions of the Province, the Wildfire Recovery Support Program (WRSP) has been launched. In a coordinated effort, it is being delivered throughout the region by three Community Futures offices based in, Williams Lake, Quesnel and Ashcroft.  Each office will cover it's local and regional mandated area.  

If you need any assistance with completing the Red Cross Phase II application, give our office a call to speak with one of our business ambassadors.

Application deadline is April 6, 2018. 

Please follow the link below to access the full overview:
Any feedback, information or event contributions that you would like to see in our next newsletter please contact:  Alexis Forseille


Staff & Board of Directors
Community Futures Cariboo Chilcotin