Marketing Your Small Business
How do you advertise your business? There are several outle
ts available to successfully market and advertise your business at a range of costs to fit every business' budget. Let's break down a few of the advertising opportunities you can use based on your target audience and industry.
To view the stats with a breakdown of monthly users, age, income, gender, time and devices used please visit:
Target audience: Facebook is continually becoming more popular with people over the age of 50. Currently the network is most used by Millennials and Gen X to share content, however it is predicted that Facebook will loose a substantial amount of users under the age of 24 as the average age of Facebook users increases this year.
Although Facebook advertising is pretty straightforward and easy to use, there are certain things you should know before getting started.
Understanding your marketing objective, defining your audience, setting a budget and designing your ad are the simple steps it takes to getting started.
Follow the link to view an info-graphic designed to take you through the steps required to create a successful Facebook advertisement.
Target audience: Instagram is largely used by teens and twenty year olds with 59% of internet users between the ages of 18 to 29 using the platform to share content.
Instagram requires a more deliberate marketing plan for businesses as it showcases through images your company and brand. Instagram stories are an easy and free way to advertise to your followers about catchy deals or items.
Learn more about Instagrams basics for Business by following the link:
For paid advertising on Instagram, there are three general types of advertisements; pictures ads, video ads, and carousel ads.
To find out more on the uses of each, please read:
Target audience: Twitter audiences are generally below the age of 49, with the largest audience between 18- 29 years of age.
Twitter has many options to engage your audience, boost your business and have people talking about your products or services. Keeping your Tweets short, simple and engaging helps keep your followers up to date.
Target audience: LinkedIn has an audience largely consisting of 18 to 49 year old users. Further, it is estimated that 80% of Business to Business social media leads come from LinkedIn.
LinkedIn could be called the professional version of Facebook. Users are requested to provide their location, education history , professional history and interests for their profile. This amount of information creates a large database and allows businesses to target audiences more specifically than Facebook or Twitter based on value of the information provided.
Target audience: YouTube is largely viewed by 25 to 44 year old users.
YouTube reaches more 18 to 49 year olds than any cable network in the U.S and ranks as the second most used search engine after Google. People use YouTube to search for new music, movie trailers, news clips, instructional videos and funny home videos that have gone viral.
To advertise on YouTube you must build catchy video advertisements. The most common advertising option is TrueView ads. The TrueView ads allow the business to only pay per view and have ads that are customizable to run with the type of content you want your ads associated with.
Target audience: Snapchat is mainly used by ages ranging from 13 to 34 years old.
Snapchat is a social media network with a language all of its own. In short, Snapchat is a quick way to send picture and video messages (Snaps) to followers.
A Snapchat Ad is a maximum 10 second video that can be placed at the end of stories, between stories or in the discover space provided. Further, you can build sponsored lenses and geofilters for your company, and /or special events.