Historically, Grenada’s destination marketing has profiled the typical Caribbean offering of ‘sea, sun and sand’ and in many cases has been promoted with little input from Grenada’s tourism industry by international tour operators. In 2012 The Grenada Hotel and Tourist Association (GHTA) adopted a Geotourism Destination Management Plan (DMP) to sustainably increase the sector’s growth and profitability.
Geotourism is defined as tourism that sustains or enhances the geographical character of a place including its environment, heritage, aesthetics, culture, and the well-being of its residents. Unspoilt by overdevelopment, industrialization or crime National Geographic Society has named Grenada as one of the Top 20 Destinations in the World in 2013.
With the help of Compete Caribbean, key elements of the DMP were completed, including the development of a new brand that would encompass the essence of Grenada as a country – “Pure Grenada.”
As part of an outreach campaign to inculcate, share and preserve the spirit of Grenada as tourism destination over the next generation, key features of Pure Grenada brand development have been encapsulated within an educational guide for school children.
Through this medium, it is hoped that sustainable awareness and high level of national responsibility regarding geotourism in Grenada is developed and maintained.
Stay tuned for when this publication will be made available.