Now that summer is in full swing and we're getting ready to celebrate Independence Day, it seemed a good time to step back from the whiz bang of digital technology and shine the spotlight on a more traditional marketing tool - direct mail.
Done right, direct marketing is still an effective way to generate leads and close deals. By taking a fresh approach, you just might set off some fireworks of your own on your way to becoming a direct mail superstar!
And, if you have a chance, tune in to the Susan Rich Talks
show on All Women's Radio to hear me discuss the craft of writing with host Susan Rich on July 12th at 11 a.m EDT. Enjoy the 4th!