Gone are the days when direct mail was seen as the distant cousin of more common advertising or promotional platforms, like print and broadcast media. Direct marketing experts have done a great job of professionalizing the industry, removing clutter and misleading pieces from the equation.

But here's the thing: you can make their direct mail marketing success your own through tested tools and with these simple tips and techniques. A guest post by Sheila Dillon.

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Direct mail is dying. That was the assessment from a 2009 study by Borrell Associates, which predicted that advertising revenue from direct mail will plunge by a whopping 39% by the end of 2013.

But marketers shouldn't abandon a tool that still remains king for many. That's because you can resurrect your direct mail marketing campaigns and get great results with some simple, but successful tactics. A guest post by Tej Shah.  

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