Just a Thought
"My actions are my only true belongings. I cannot escape the consequences of my actions. My actions are the ground upon which I stand."
- Thích Nhất Hạnh
From the Editor
Guest Editorial by Jonathan Bernstein, Publisher, Crisis Manager
The Digital Age has become the Age of Karma. The Internet has given virtually everyone the power to expose information that, in the past, would have remained hidden. The popularity of such disclosures with the media and general public has furthered the trend of looking under personal rocks. One's true self, unless its nature is never externally expressed, will - sooner or later - be revealed. The good - and the bad. We will know of previously unsung heroes and benefactors, and we will also know of those who, no matter what they claim about themselves, are corrupt, hypocritical, bigoted, even evil.
You don't have to believe in the spiritual concept of Karma to see the evidence in the news every day that people are "getting what's coming to them." Whether that's the recognition and honors given to Malala Yousufzai or the infamy heaped on Josh Duggar.
In terms of crisis and reputation management, people are far more accepting of someone is who he or she says he is - even if they're unlikeable (Donald Trump comes to mind) - than they are of someone who presents an image that is ultimately contradicted by the facts because the latter turns even one's supporters into critics. And our culture is, historically, very forgiving to those who publicly stumble and try again. But that same history shows little tolerance -- then and now -- for people
who thought they could get away with it and simply got caught
It's time for us all to look in the mirror and ask the hard question,
"If people knew my true nature, would they think I'm a liar, a hypocrite, or worse?" If the answer is yes, it's time to start cleaning up your act before you're outed.
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Another Scary Wireless Car Hack provided more proof that technology is outpacing security and connectivity in our daily drivers. Could your product be next, and are you prepared if it is?
Ashley Madison Using Cash for Crisis Management
is an example of large sums of money being wasted as the cheating site's parent company offers a huge reward for info on its attackers while doing nothing to actually help those affected.
Do you have a topic you'd like to see featured in our blogs? Send an email to email@example.com and there's a good chance you'll be seeing it right here in the next issue!
|Apropos of Nothing
Make Some Easy Money
Bernstein Crisis Management pays VERY generous referral commissions, a nice chunk of the first year's business from any referred client.
Avoid The Apology
UCLA Medical Center having to explain to as many as 4.5 million patients why they didn't bother to encrypt personal information;
The NFL's Washington Redskins claiming more people read about their 2014 training camp than exist on Earth today;
Clueless advertising folks at Anheuser-Busch eliciting widespread anger with a Bud Lite commercial featuring the tagline "The perfect beer for removing 'no' from your vocabulary for the night";or,
Starbucks kicking off - and then aborting - its ill-considered "Race Together" campaign;
So many of the damaging crises we see making headlines and creating costs every day could have been prevented if someone first asked, "What the (expletive deleted) could go wrong with this idea?" That's the premise behind Bernstein Crisis Management's AvoidTheApology.com.
To learn more, email
Bernsteins Available to Deliver Free Guest Lectures, Q&A Sessions
Jonathan alone, or the team of Jonathan and Erik Bernstein, are available at no charge to deliver guest lectures and host Q&A sessions with college classes via Skype or Google Hangout.
For our latest presentation we had the pleasure of speaking with Fred Muir's crisis communications class at USC's Annenberg School for Communication and Journalism.
The lectures are fun for us and students, and we're more than happy to allow recording for your future use. All you need at your end is a single computer with webcam and a strong broadband connection for us to appear in your classroom in real-time.
Attention Corporate Boards of Directors (and those who serve them).
If you're connected with a corporate board of directors in some way and think that board would benefit from having a veteran crisis management pro amongst its membership,
please contact me.
(aka blatant self-promotion)
Exciting New Services from Bernstein Crisis Management
We are are proud to introduce two new services that will allow us to better meet the needs of our clients!
First, from entering new markets to defending billion-dollar established industries,
BCM's public affairs practice
, led by twenty year veteran Greg Brooks, will help you win the battle for the hearts and minds of audiences from City Council to the halls of Congress.
Our second addition is based on the belief that an important piece in managing a crisis includes attending to the emotional reactions that influence the outcome. Presented and facilitated by Steven Degelsmith, Ph.D., our focused
human factors in crisis management service
will equip you with the tools you need to handle even the most volatile of situations.
Thank you to Greg and Steven for bringing your incredible talents to our team, and we can't wait to get down to business!
Preparing Candidates for C-Suite Interviews
In 2014, a client familiar with Jonathan Bernstein's media training techniques suggested that the same methods would help her husband, a candidate for a C-Suite position at several companies, be better focused and prepared for his interviews. She was right and, as he moved through the interview process, the candidate received a number of one-hour training sessions by Jonathan, via webcam. That candidate is now the CFO of a $23 billion company and is available as a confidential reference.
Are Your Social Media Managers Crisis Trained?
A solid social media manager has quickly become a must-have for organizations of any size, and can make an immense difference by driving in customers and building your positive reputation online.
The problem is, the vast majority are simply not equipped to even identify building crises, much less take the steps necessary to cope with and mitigate the damage that can result.
That's where we come in.
Bernstein Crisis Management is now offering crisis management training for social media managers, both independent and in-house, as well as social media firms.
Traditional Social Media Training
Want to get your feet wet with social media but don't know where to start? Maybe you have accounts, but aren't sure what to post, or how to reply?
Being active on social media is a must these days, but you have to do it right. Erik Bernstein now offers social media training sessions in person or via Skype for groups and individuals.
We've recently expanded the Crisis Manager Bookstore to include offerings from esteemed colleagues like Melissa Agnes, Gerald Baron, Chris Syme and Jim Lukaszewski that cover topics from crisis communication and traditional PR to social media and cutting-edge crisis management. We'll be adding other authors we admire in the weeks ahead.
Learn how to deal with traditional or social media during a crisis in this educational and entertaining guide from
Crisis Manager publisher Jonathan Bernstein.
$25 for hard copy, $10 for PDF.
Whether you're a seasoned manager, aspiring up-and-comer, or student of crisis management, Jonathan Bernstein's textbook,
Manager's Guide to Crisis Managemen
t will put you in control of any situation.
Guest authors are very welcome to submit material for "Crisis Manager." There is no fee paid, but most guest authors have reported receiving business inquiries as a result of appearing in this publication. Case histories, experience-based lessons, commentary on current news events and editorial opinion are all eligible for consideration. Submission is not a guarantee of acceptance.
Jonathan Bernstein is both publisher of Crisis Manager and president of Bernstein Crisis Management, Inc., a national crisis management public relations agency providing 24/7 access to crisis response professionals. The agency engages in the full spectrum of crisis management services: crisis prevention, response, planning & training. He has been in the public relations field since 1982, following five-year stints in both military intelligence and investigative reporting.
Write to Jonathan at:
Erik Bernstein is vice president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the VP position.
Write to Erik at:
Bernstein Crisis Management, Inc. is located at 700 S. Myrtle Ave., #404, Monrovia, CA 91016. Telephone: (626) 825-3838.
Legal Disclaimer (aka the small print)
All information contained herein is obtained by Jonathan Bernstein from sources believed by Jonathan Bernstein to be accurate and reliable.
Because of the possibility of human and mechanical error as well as other factors, neither Jonathan Bernstein nor Bernstein Crisis Management is responsible for any errors or omissions. All information is provided "as is" without warranty of any kind. Bernstein Crisis Management and Jonathan Bernstein make no representations and disclaim all express, implied, and statutory warranties of any kind to the user and/or any third party including, without limitation, warranties as to accuracy, timeliness, completeness, merchantability, or fitness for any particular purpose.
Unless due to willful tortuous misconduct or gross negligence, Jonathan Bernstein and Bernstein Crisis Management shall have no liability in tort, contract, or otherwise (and as permitted by law, product liability), to the user and/or any third party.
Under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever, even if Bernstein Crisis Management or Jonathan Bernstein has been advised of the possibility of such damages.
A service of this newsletter is to provide news summaries and/or snippets to readers. In such instances articles and/or snippets will be reprinted as they are received from the originating party or as they are displayed on the originating website or in the original article. As we do not write the news, we merely point readers to it, under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever due to the distribution of said news articles or snippets that lead readers to a full article on a news service's website, even if Bernstein Crisis Management or Jonathan Bernstein has been advised of the possibility of such damages. Authors of the original news story and their publications shall be exclusively held liable. Any corrections to news stories are not mandatory and shall be printed at the discretion of the list moderator after evaluation on a case-by-case basis.