Here is a summary of some of the dairy promotion activities and events across the state in the past month. If you need information about events or materials, please contact Sarah-Baker Walker. swalker@sedairy.org
Dairy in the Media
ADA of Alabama's Mary Martin Nordness was interviewed in August by the Times Daily Newspaper in Florence. The interview focused on the topic "Fight Fatigue with Food" and dairy-rich recipes such as Creamy Avocado Hummus were featured.  Click here to read the article.
Also, staffer Lanier Dabruzzi wrote an article for the September issue of Potential magazine about the benefits of chocolate milk for students.  Click here  to read the article. 
Dairy Program Trainings for Child Nutrition Employees
On August 4 staffer Jana Miller presented an in-service program to 50 child nutrition employees with the Auburn City Schools. The training session included directions on how to make yogurt parfaits part of the reimbursable meals program and other ideas for additional dairy promotions in the cafeteria. On August 5 she also presented this training session to 200 St. Clair County and Anniston City Schools employees.    
Alabama Dietitian Attends Advanced Media Training 
Jennifer Jordan, dairy advocate from Dothan and media spokesperson for the Alabama Dietetic Association, participated in an advanced media training camp on August 11 at the Atlanta SUDIA office. The training focused on the role of dairy in the new Dietary Guidelines and ways to share dairy messages on television and in print. According to Jordan, "This was absolutely the best workshop I have ever attended! I was blown away with the skill drills and the on-camera practice. The training was so very valuable in my work as a media dietitian!" As one of our trained dairy advocates, Jordan will be better able to share dairy messages in the media on your behalf.

Photo: Dairy advocate Jennifer Jordan (left) works with trainer Joan Horbiak (right) to learn how to present dairy messages in the media.
Milk Sponsorship at Olympic Games is a Big Success
White milk made a splash this summer as the Milk LifeĀ® campaign supported Team USA as an official sponsor of the 2016 Summer Olympic games.  The Milk LifeĀ® campaign is part of the Milk Processor Education Program (MilkPEP) which is funded by the nation's milk companies. White milk was promoted through contests, in-store promotions, television, digital and print ads as well as social media.
With the support of Team Milk athletes and the entire dairy industry, Milk Life was listed among the top five brands for social media engagement during the Summer Games in Rio. Milk Life ranked #4, above Proctor & Gamble and just after Nike, Coke and United. With this high-profile media coverage and the support of industry partners, we're off to a powerful start in what is only the first year of the Olympic sponsorship. Click here to read more about the results of the sponsorship.