Here are a few stories about your dairy checkoff programs in North Carolina. If you have any questions or need promotional materials please contact me.
Elizabeth Moretz  emoretz@sedairy.org 828-406-9482
Dairy Programs Highlighted at Child Hunger Conference
On February 22 staffer Laura Buxenbaum spoke about school dairy programs at the 2017 North Carolina Child Hunger Leaders Conference in Chapel Hill. Over 250 state and community leaders gathered to work toward reducing childhood hunger in the state, and Buxenbaum shared how North Carolina dairy farmers help provide access to dairy in schools. The winners of the North Carolina Breakfast Challenge, sponsored by the ADA of North Carolina and North Carolina No Kid Hungry, were also announced. The winning schools increased their breakfast participation by an average of 50 percent. Clifford Loflin, retiring North Carolina ADA president from Sophia, presented the awards to the winning schools.

Photo: Staffer Laura Buxenbaum promotes the work of North Carolina dairy farmers at the Child Hunger Leaders Conference.
Hot Chocolate Milk is a Hit with Burke County Schools
Burke County Schools are striving to increase dairy consumption with students and one innovative approach is serving hot chocolate milk during lunch. On cold days in February, East Burke Middle School was one of several schools in the county that offered either cold milk or hot chocolate milk with lunch, and the hot chocolate was also offered as an a la carte item on the menu. During just one lunch service, sales of chocolate half pints increased by 30 units. This is a fun, new way to get more students drinking milk at school!

Photo: Students at East Burke Middle School line up for hot chocolate milk.
Southeast Dairy Farmer Talks Tech at South by Southwest Conference
In March, Alabama dairy farmer Will Gilmer represented dairy farmers from the Southeast at the South by Southwest (SXSW) conference in Austin, Texas. SXSW is an event that brings together people from around the globe to celebrate music, film and technology. DMI invited Gilmer and nine other dairy farmers from across the county to participate in the festival and talk to consumers about technology in the dairy field. Click here to read more about the event.
 
Photo: Alabama dairy farmer Will Gilmer participates in the SXSW conference in Austin, Texas.  
Southeast United Dairy Industry Association, Inc.
North Carolina Dairy Promotion Referendum is May 18
The North Carolina Dairy Promotion Referendum is Thursday, May 18, 2017. This is a vote on the continuation of keeping a portion of checkoff funds here in North Carolina for local dairy promotion. If the referendum fails, all checkoff money generated by North Carolina dairy farmers would go to the National Dairy Promotion and Research Board, leaving no money for local activities. Dairy farmers can vote on May 18 at their local Cooperative Extension office, with one vote per dairy farm. If you have any questions, please contact Elizabeth Moretz at 828-406-9482 or emoretz@sedairy.org.