The American Dairy Association of Tennessee would like to share some recent dairy checkoff happenings throughout the state. If you have any questions or need promotional materials please contact  Denise Jones at  djones@sedairy.org  or  270.970.4792 .
Dairy in the Media
On March 6 staffer Jenny Beth Kroplin appeared on News Channel 5 Talk of the Town in Nashville to discuss easy breakfast ideas featuring four overnight oats recipes, all made with Greek yogurt and lactose-free dairy milk. She emphasized the protein boost in using Greek yogurt and milk at breakfast. Click here to view the segment.
 
Photo: Staffer Jenny Beth Kroplin promotes dairy on News Channel 5 Talk of the Town in Nashville. 
MTSU Dietetic Students Learn About the Power of Dairy
On March 14 in Murfreesboro, staffer Jenny Beth Kroplin spoke to the dietetic students at MTSU about the power-packed nutrition of dairy products. She also discussed the work SUDIA and the National Dairy Council do to promote the health benefits of dairy foods. Teaching future dietetic students about the benefits of dairy helps create a new group of dairy advocates across the state.
 
Photo: Staffer Jenny Beth Kroplin speaks to the dietetic students at MTSU about the health benefits of dairy.
Checkoff Partnership Help Increase Demand for Butter
As our checkoff partnership with McDonald's continues to create increased demand for dairy products, that increase is spreading to restaurants across the category.  For example, now that McDonald's has made the switch to butter, other restaurants are following suit. As the checkoff's work with partners continues, the increased use of butter and other dairy products on menus is likely to expand further. Click here to read more about the popularity of butter. Click here to see the commercial featuring butter in Burger King's new sandwich. 
Southeast Dairy Farmer Featured in
Progressive Dairyman
Last month we covered Alabama dairy farmer Will Gilmer's attendance at the South by Southwest Festival in Austin, Texas and now his account of the event was featured in a recent issue of Progressive Dairyman. Click here to read his perspective of the festival and why it was important for dairy farmers to be represented.

Photo: Alabama dairy farmer Will Gilmer (left) and Michigan dairy farmer Corby Werth were two of eight dairy farmers to attend South by Southwest (SXSW) Festival on behalf of the dairy industry.