Strike Up Your Brand!
Cost Effective Ways for Marketing, Pricing and Branding Your Product or Service
Wednesday, September 21, 2011 @ 10:15am
Carnegie Library, 5801 Forbes Avenue / Squirrel Hill
Everybody talks about the value of brands. But what IS the actual value of a brand and how can you increase that value? In this interactive and entertaining presentation, former Carnegie Mellon professor and branding expert, Dan Droz identifies and quantifies the dimensions of brand value, the 5 specific strategies to build and exercise the power of your brand and specific tactics to invigorate your products, services and companies. Participants will learn:
- The Five Ways to Strike Up Your BRAND
- How to Get People to Buy More (and More Often)
- How to Increase Your Value Instead of Lowering Your Price
- The Eight Most Powerful Words in Marketing
Let's Get Sticky!
How to Use the Germ Theory of Marketing To 'Get Sticky' and Spread Your Ideas
Monday, October 10, 2011 @ 11:00am
Shifting Gears IABC Conference
Westin Book Cadillac, 1114 Washington Boulevard, Detroit, MI
Being contagious is a good thing when it comes to your ideas. In this session, learn how to apply the "Techniques of Stickiness" that germs have employed for billions of years, long before Facebook and Twitter, to help your ideas and messages spread and stick in more memorable ways. Droz connects the dots with exciting and entertaining examples to explore how ideas and messages can better leverage people, media and content to make them easier to remember in order to motivate people, transform corporate culture, promote products and enhance your brand.
Read Dan's bio.