SUBSCRIBE to this E-zine                                                                                              September 2016

A Personal Note from Susan 


Many of you know that part of my self-care includes two months annually, September and January, where I abstain from alco hol .  This practice began in my 20's as a checks and balance due to the fact that alcoholism exists in my family.  I t was important to me to always be sure that I did not have this disease of addiction .  In the beginning it was difficult.  I felt I had to rearrange my social calendar to avoid outings that would include alcohol .  I removed all alcohol from my home and became laser focused on nutrition and physical activity during those months .  That is no longer the case. 
Today, I continue with this healthy practice as more of a reset button, to jump start a cleanse of sorts, and to demonstrate to my children responsible drinking habits.  Lately, I find there is a part of me that would like to inspire others to consider a sabbatical.  Perhaps alcohol is not your vice. 
I invite you to pause, right now, for just a few moments.  Consider the habits that you have developed that at times feel unhealthy, or potentially problematic.  It could be the obvious areas of healthier nutrition, increasing your water intake or making time for physical movement in your life.  Or, it could involve something less obvious; like someone you need to forgive, finding a spiritual ritual that speaks to you, or ending the procrastination of moving toward your dreams.
If you give yourself the gift of slowing down, and asking yourself, in what area of my life do I want to see improvement or change; I promise you, the answer will be there.  Once you determine what it is that you want to change or improve, pick a month and call it a sabbatical if that word resonates for you, and commit to making the change for the full month.  This process is very empowering, and keeping your word to yourself is the only thing that really matters.  Share with me your thoughts and commitment if you'd like, but know that regardless, I'm rooting for you and supporting you from a distance.
Go for it!
Susan's Signature 
P.S. Stay connected with me, (and read lots of informative & inspiring content) by clicking "like" on my Facebook page here.

Do You Know the Three Pillars to Sales Success?

I'm often asked by my clients; what do I need to do to increase my sales?  In most cases, I can speak to the three pillars of sales success that have worked for me and many other business owners.  They are Networking, Speaking and Making Sales Calls.  This month I will dive deeper into pillar two, speaking:
Pillar Two: Speaking - it's about connecting not selling (in most cases)!
  • Identify your POV (Point of View) on a topic of interest to your ideal target
Who are you?  What makes you unique, interesting to chat with, and of value to your ideal target?  If the answers to these questions do not come easily for you, then I suggest your first priority is to make time to reflect on them, journal your thoughts, ask those that are closest to you.  This is not the time to be humble, shy or self-sabotaging

To have a successful speaking piece to your business model, it is imperative that you not be boring. 

Once you have discovered these answers, then you need to incorporate them into the next step.
  • Write your Signature Talk and always include a CTA (Call to Action) 
Your first priority is to write a signature talk; one that is on brand, relevant to your area of expertise, and of interest to your ideal target.  I'd recommend keeping it 25 - 40 minutes in length, and remember to include YOUR story.  This is a time for you to be authentic and even a little bit vulnerable so that your audience can relate to you.  Again, this is an opportunity for people to begin that very important process referenced last month, "know like and trust".  You will never get anyone to engage in your services, turn over their credit card, until they know, like and trust you!
  • Find events/venues to share your message
Now you need to find a venue where you can share your talk.  Initially, do not expect to be compensated.  You will have to earn the right to ask for a fee and that may take several presentations before that occurs. 

A couple of easy ways to find speaking opportunities is to reach out to local associations where your ideal target attends and let the organizer know that you have a topic that would be of interest to their members.  You can also be open to sponsoring an event, with a modest investment; you would receive some PR and perhaps an opportunity to speak briefly to the audience.

Consider practicing your presentation at some small venues that might not be your ideal target such as; local Rotary groups, community chambers, or even your local library.  

There is actually much more that I could share on this important topic.  If speaking is part of your business plan and you want more input, reach out and perhaps scheduling a Deep Dive Day with me would provide the support that you need.

Resource Center

Staying with the theme of this month's newsletter, guess who will be the Keynote Speaker at this year's Celebrating Women in Business event in Binghamton, NY?  ME!!!

The event will take place on Thursday, November 3rd from  8:00 am - 4:30 pm.  In my presentation, "Six Lessons in Becoming a More Effective Negotiator", I'll share with you some simple steps to remove the emotion that often impacts the success of our negotiating, as well as how to set the intention for what you desire while allowing the process to flow naturally. 

Learn More about Celebrating Women in Business.

A Thought to Ponder    
"Lack of resources is never the problem in achieving
success, lack of resourcefulness is the problem. 
Resourcefulness is your ultimate resource!"

By: Tony Robbins

Meet Susan 


Tap Into Your Center - Increasing Sales, Revenues and Profits™ was officially founded by me, Susan Beebe in the fall of 2013. After more than 30 years of being in sales and marketing, of successfully running my own advertising agency, Lighthouse Marketing, I have finally given myself permission and launched the business entity that speaks to my soul.


I believe  we are each given unique gifts, talents, skills ; that are meant to be shared with others. That is our purpose - it's truly that simple. My gifts include practical skills, such as the ability to sell - to market effectively - to run a successful business - all with the primary spiritual intention of being unconditional love!


If you're responsible for generating new customers for your company - and would like to co-create a customized New Business Development system to  generate a steady stream of your ideal customers  - then let's connect, and explore how I can put my 30 years' experience to work for you and your company.

Tap Into Your Center
5821 Acton Street
E. Syracuse, NY 13057
Phone: 315-656-9922
Call Toll-free: 855.436.5688

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