December 2016


ADV logo

A Message From Our President

In This Issue

Officers and
Board of Governors


Matt Rubin
1st VP
Franklin Park Mall 

2nd VP
Cooper-Smith Advertising
419.470.5900 x18
Cuttlefish Graphics

Spectrum Reach 

President's Advisory Council:
Louisville Title
Aramark Uniform Services
5th District AAF Executive Board Member:

Executive Director:
office:  419.866.4199
cell:  419.260.9572

Board of Governors:
Gallon, Takacs, Boissoneault & Schaffer Co., L.P.A.

The University of Toledo
Harbor Behavioral Health

Toledo Museum of Art
419.255.8000 x7428
Impact Products, LLC
419.841.2891 x313


H.O.T. Graphic Services
419.242.7000 x365
The Blade
The Blade in Education
The Ability Center

Calendar of Events:      

Wednesday, December 7 
Our Favorite Things
at Hilton Garden Inn, Perrysburg

Friday, January 6 
ADDY Collection
at Mad Ave Collective
between 1:00-4:00 p.m.

Friday, January 13 
ADDY Judging

Wednesday, January 18 
Lunch & Learn
Chris Eischen
"Leveraging Social Media"
at The Premier

Thursday, January 26 
AdHOLE - Cornhole Tournament
at The Premier


for more club information, visit:

Who Am I?
My place of birth is:
Huntington, IN
My hobbies are:
Playing guitar and teaching guitar
The last good book I read was:
Waging Heavy Peace: A Hippie Dream, autobiography by Neil Young
My oddest habit is:
Always closing the toilet lid
Device I couldn't live without:
Electric guitar (that's a device, right?)
My greatest accomplishment outside my profession:
Raising my son to be a fine young man
The reason I got into advertising/marketing:
I switched majors after my first two years of college because I didn't like computer science. Plus, I like the variety of marketing - you're always working on diverse projects.
Biggest influences on me professionally:
I learned a lot from two particular mentors I had during my 22 years in the automotive industry. The most important and lasting things they taught me were about people.
My greatest unfulfilled ambition is:
Getting back in a rock band and performing
When nobody's looking, I like to:
Do yoga and tai chi (not very manly I suppose, but it makes me feel good!)
The one thing I really want the world to know about me
I love music!
Best thing about being an AAF Toledo member:
The best TWO things are the things I've learned from the lunch programs, and of course the networking.
I am: 
Denny Scher
(419) 867-3900 ext. 106

  You are an AAF Member 


Your membership to
AAF Toledo
entitles you to be a
member of the
American Advertising Federation (AAF).

This membership connects
you to the entire advertising
community and provides you
with great opportunities for networking, education, and valuable discounts.


 Click HERE
to receive industry SmartBriefs.



Quick Links:


Matt Rubin
AAF Toledo President

The results are in!
AAF Toledo members recently took part in a survey aimed at helping us improve product, place, price and promotion of our monthly luncheon programs.
The survey had a 27% response rate with 44 submissions. The club is ever grateful for your feedback.
All participants were entered in a drawing for 2 FREE ADDY tickets. Congratulations to the winner, Erica Scharer of Great Lakes Marketing Research.
Here's a by-the-numbers rundown with some colorful commentary from some of our members:
75% choose to attend luncheon programs based on interest in the topic, while less than 50% attend for networking
"I don't have any interest in the social aspects ... I always have to choose between getting work done and the "risk" of investing an hour or two in a speaker I've never heard of. The work usually wins"
59% said they want programming scheduled on a monthly basis
"Monthly is good. Our team rotates who comes each month depending on which topic is most relevant to which person in our department."
36% prefer programs during the lunch hour and 38% would like program times to be mixed up each month
"I believe lunch hour is most often the best time for most people. Family time can interfere with after-hours events."
"Getting away in the middle of the day to attend a luncheon is really hard for me. It's the number one reason I don't attend as often as I would like. Early morning would be a little easier."
"I'd switch to an evening event. Luncheons have kind of run their course. Booze always makes a meeting more interesting!"
18% of respondents provided ideas for future programs
"Google AdWords, any SEO topic"
"International and national product channel marketing from the manufacturer's perspective, local marketing does me absolutely no good"
"More career advice"
"I think it would be cool if you started having agencies and design firms maybe even specialized vendors do show and tells. It seems to me that the AD world is becoming less and less visual and more and more Bull Shit. Besides I think everyone is working in their own world and hardly ever see bodies of work from their competition."
57% learn about events through the email newsletter
Thanks for reading! Events can also be found at   
59% follow AAF on Facebook and members are least engaged through Twitter and Instagram.

The survey results will be further analyzed by AAF's monthly luncheon committee. Led by Ryan Hall of Cooper Smith as well as Mallory Tarr (The Ability Center), Debbra Cooper (The University of Toledo) and Jan Aguilar (Gallon, Takacs, Boissoneault & Schaffer), the team will use your valuable feedback to forge a new path for the monthly luncheon program that aims to bring value to you and your organizations. Stay tuned for exciting announcements in 2017.
Missed the survey? You can always send your thoughts and ideas to Executive Director, Patty Schoepf at .


Our Favorite Things
Wednesday, December 7
Registration is needed today by 12:00

MONDAY, 12/5 by 12:00 p.m.

for more information, visit:  Our Favorite Things


American Advertising Awards - ADDYs
deadline to enter - January 6

Collection/Drop Off for print entries:  Friday, January 6 between 1:00-4:00 p.m. at Mad Ave Collective, 1600 Madison Avenue, 2nd Floor, Toledo, OH  43604 - Bring printout of all entry forms along with payment.

Website and Electronic entries are submitted through the AAF software. Deadline is Friday, January 6 at 4:00 p.m. 

Cost - Members:
$75 Campaign
$60 Single
Cost - Non-Members:
$110 Campaign
$95 Single
Cost - Student:
$35 Campaign & Single
save the date
ADDY Awards Show
Thursday, February 23
The Valentine Theatre 

Lunch & Learn
The Premier
Wednesday, January 18
11:30 networking
11:45 buffet
12:00 presentation

Chris Eischen

Leveraging Social Media

Everyone knows that for your business to be as successful as possible you need to have a website and at the very least a Facebook page, right?  But what about Instagram, Twitter, Linked In, Google Plus, SnapChat, YouTube,, Meet-up, or Pinterest?  Are all of these a 'must have' too?  If so, how do we manage all of that?  Then once you have followers within these channels,  what do you do with them?  How can you leverage this with your other marketing efforts?  How can the analytics provided be used to grow your influence online?  There are so many options it can become quite overwhelming.

Join Chris Eischen as he shares his journey in Social Media and how marketing online was used to build a popular podcast.  How he was then able to take that knowledge and apply it to crowd-funding where he raised millions of dollars for thingCHARGER.  With his experience he has begun to build a road map for those looking to expand their efforts online.  Cultivated Online was born to help business owners develop a strategy and get clear on their online goals.
RSVP by Monday, 1/16

More Information:  January 18 Program

AdHOLE - Cornhole Tournament
Thursday, January 26
The Premier

  Thursday, January 26 
The Premier
6:00 p.m.

registration & sponsorship opportunities

event information


Company Profile

Franklin Park Mall
has perfect gift ideas, home d é cor tips, seasonal style trends and numerous ways to give back this holiday season. Whether you ' r e reveling in long-standing traditions or creating new ones, Fr anklin Park Mall celebrates the season with you and yours.
Capture memories with photos of youngsters on Santa ' s lap in his brand new Wishing Garden located in Macy ' s courtyard. Children who visit will receive a free cookie plate from Santa while supplies last. Multiple photo packages are available for purchase, plus skip the line with Santa FASTPASS .
Thursday, Nov. 24 - Sunday, Dec. 18
Make the holidays memorable for someone in need by choosing a child from the Lucas County Children Services Angel Tree located in center court. Donations can be dropped off to the security office.
Sunday, December 11, 8 a.m. - 10 a.m.
Santa understands that some children need extra patience and quiet time when they visit. Soothing Santa is a welcoming environment for children with special needs to visit with Santa in a sensory-friendly environment. Reservations are required, call 419-473-3317 to reserve your spot.
Saturday, Dec. 10, noon - 5 p.m.
Sharing is part of the holiday season and this year, Franklin Park Mall will randomly hand out gift cards throughout the day - a $50 gift card for the shopper, and a $25 gift card to share with
someone else.
Visit for a complete listing of holiday events, promotions and hours.

Welcome New Members


Hannah Clouse
Hunter Giles
Marketing & Communications Specialist
United Way of Greater Toledo

Jessica Ovall
Key/Majors Account Advertising Representative
The Blade
Mark Peddicord
Consumer Marketing Engagement Manager
The Blade

2016-2017 Membership Renewals

Not a member?
contact Patty with questions at 419.866.4199

AAF Toledo Blog

How to Submit a Guest Blog Post to AAF Toledo
The ideal length for a post is between 850 and 1,000 words and must not have been previously published.
Come up with a great idea. To be considered, AAFTOL blog topics should be related to advertising, marketing and communications. Write something that you would want to read yourself.
Send a proposal. Send a brief proposal to Please do not send the full article. Keep it brief: a tentative headline; two or three sentences explaining what the blog will be about; and one sentence saying why you are qualified to write it. Based on this proposal AAFTOL will let you know within three business days whether to submit the article.
Write with the reader in mind. Writing for the web is different from writing for print. The best way to organize the piece is to start with a brief set-up that hooks the reader. Then organize the rest in segments. Assume the reader is busy and has a short attention span. Short paragraphs and headings within the article make it easier to read.
Include a brief bio at the top. Your name; the name of your company (with a link to your website); and if you've written a book relevant to the article, the title of that book with a link to the Amazon page or to your website if the book is available for sale there. If you tweet, please indicate that, and include a link to your Twitter profile page.
Submit the completed article. Please submit your final version by pasting into the body of an e-mail, or attach it as a Microsoft word document. Your submission will be reviewed by AAFTOL editorial board. If we have any questions, comments or concerns, we will contact you.
What happens next? AAFTOL will acknowledge receipt of the blog within 24 hours, and let you know within a week whether it has been accepted for publication. If it is, AAFTOL reserves the right to edit the article, including changes in the text, subheads and headline, to improve readability and maximize web traffic.

Job Opportunities

Get a Job!


Do you need a job? Have a job opening you'd like to fill?

AAF Toledo has the answer.


Free online job postings are just one of the benefits we offer to our members and the community.  Go to Careers to find all the current job postings.  It's that easy!


Employers - need a new staffer? Just contact Patty at the AAF Toledo office and she'll post your ad on our Career Opportunities page. Instead of advertising your job to the general public and getting dozens of resumes from unqualified individuals, you can speak directly to your target audience - the advertising and marketing professionals of the creative community we serve.


For more information on Career Opportunities, contact Patty at the AAF Toledo office by calling 419.866.4199, or send your ad and contact information to




About AAF Toledo


AAF Toledo, formerly the Advertising Club of Toledo, is a professional and social organization for individuals actively involved in the creation and production of advertising and marketing communications materials.  The nonprofit (501C6) organization was originally formed in 1909 and remains dedicated to providing professional education and promoting fellowship among members and the community they serve.    


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