We're all engaged in digital marketing these days. But understanding best practices, and getting the best advice is difficult. That's why we've put together a lineup of digital marketing experts and visionaries to help you succeed. The way companies reach out to customers and prospects is changing at breakneck speed. Learn from the region's top marketing minds what you need to know to stay in the race.
The Digital Brand Conference is happening on Thursday, May 3, at the Hartford Hilton. We'll start with a complimentary buffet luncheon in the Grand Ballroom, where you can get a free professional headshot (courtesy of our sponsor, ForeSite Technologies). You'll also have a chance to meet one of the most successful quarterbacks in NFL History, New England Patriots' Hall of Famer Steve Grogan. Then join us for an afternoon of exceptional educational sessions, ending with a cocktail reception and dinner. You won't want to miss our evening keynote presentation from the marketing minds at TicketNetwork, one of the region's hottest and fastest growing ecommerce companies!
You get complimentary lunch, access to all educational opportunities, plus our conference dinner and reception, all for just $75 (if you hurry and register before April 27, just $115 after that!) Just click here to register now.
Don't miss this exciting event on Thursday, May 3, at the Hartford Hilton, bringing a fresh new look to the future of online marketing and advertising.
Our conference agenda looks like this:
THE DIGITAL BRAND CONFERENCE
Thursday, May 3 Noon - 8 p.m.
Hartford Hilton Hotel
AGENDA (subject to change)
Noon - 1:15
Complimentary lunch in the Hilton Grand Ballroom. Get a free professional headshot taken, and come meet Steve Grogan, one of the most revered quarterbacks to ever lead the powerhouse New England Patriots football franchise.
1:15 - 2 p.m.
ONE MAN B(r)AND: It's not just pro marketers who know how to master marketing in the digital age. Find out how lawyer James Ruane has reinvented his six-attorney law firm into a powerhouse marketing machine, and how this practicing lawyer runs more than 200 websites, Twitter accounts, Facebook pages and Foursquare accounts by himself, in about an hour a day. Ethan Allen Room
CRISIS COMMUNICATION IN THE DIGITAL AGE: As evidenced by the Costa Concordia cruise ship tragedy, social media outlets offer real-time updates on breaking stories, and businesses must adapt their crisis communication and reputational risk strategies to stay ahead of the game. Without question, companies are not taking appropriate steps to prepare themselves for effective communication during times of a crisis. In the digital age, where social media platforms are quickly replacing traditional media as sources of information, the communication landscape has changed for all companies across all industry sectors. Silas Deane Room
2:15 - 3 p.m.
THE FUTURE OF THE FUTURE: A panel discussion of three ad agency / social media experts on what will dominate the marketing world over the next five years. Panelists include Derek Beer, New Media Manager for Mason Inc.; Jessica Lyon, VP at Co-Communications; and Andrew Perry, Director of Interactive Media at eVariant. Moderated by Loretta Peters, Brand and Online ID Strategist at Competitive Edge Branding. Ethan Allen Room
LOST IN THE TIMELINE: Facebook's new Timeline feature for businesses is a mixed blessing. It puts more emphasis on a company, but makes it harder to feature conversations with customers and fans. What do you need to know to makes ure your Facebook marketing initiatives don't get lost in the timeline? Speaker: Josh Bremick, Interactive Media Specialist, Pannos-Winzeler Marketing. Silas Deane Room
3:15 - 4 p.m.
TURN LEAD(s) INTO GOLD: You've started Tweeting. You've got your face all over Facebook. You're Linked In. You're driving traffic to your site. But how do you convert those visitors to clients? This session will give you hands-on advice about lead generation, why optimizing your site is critical, and why you're not converting visitors now. Learn how to track detailed information about every visitor to your web pages, and then learn how to use that information to turn those visitors into qualified leads. Speaker: Bob Ruffolo, CEO, Impact Branding & Design, HubSpot partner company. Ethan Allen Room
I MUST BE SOMEBODY. I'M ON TV!: Discover why creating your own video channel can drive customers your way - and how you can integrate it with online reputation management. Speaker: James Nicholas, president, JimmyMarketing.com. Silas Deane Room
HOW TO MEASURE SUCCESS ONLINE: Your website has a job to do. And that job is to persuade someone to take action: to buy, to download, to donate, to fill in a form or place a call. Whatever you are selling; a product, a service or an idea, you need to understand who's looking for your solution, the problem it solves for them and what they care about. Everything you do online should be building the trust and credibility needed for someone to take action. Find out how to measure success online and how to continuously improve your ROI. Speaker: Steve Machesney, VP of Strategy, Fathom. Nathan Hale Room
4:15 - 5 p.m.
LINK TO PROFITS WITH LINKEDIN: Learn how to get the most out of your time on LinkedIn by turning your connections into results. Having a profile on LinkedIn is not enough. It has to be compelling enough to make smart connections that will lead to growing your company. And once you have that, you need to let people know. Spend an hour with LinkedIn experts to learn valuable actionable tips to linking your bottom line to your LinkedIn activity. Speakers: Tracy Fox, ForeSite Technologies; Tom Clifford, B2B Online Copywriter and Content Marketing Writer. Silas Deane Room
LET'S PLAY A GAME: IS THERE AN APP FOR THAT?: Look around at what's on everyone's tablets, phones and PCs. They're loaded with games and apps. Find out what you should be doing to capitalize on both of these approaches to build audience and marketshare. Speakers: Paul Pita, CEO/Executive Creative Director at Pita Communications, and Jon Rondeau, President of New Wave Industries. Ethan Allen Room
5:00 -5:30 p.m
DINNER KEYNOTE PRESENTATION
TICKET TO RIDE: How TicketNetwork is using digital marketing to build brand loyalty, devoted followers, and a strategy that legitimizes a secondary market for sports and entertainment tickets. Speaker: Jessica Cushing, Associate VP of Online Marketing, TicketNetwork. Connecticut Ballroom (2nd Floor)
JUST CLICK HERE TO REGISTER NOW.