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Disgust, sadness, hope and anger: Observations from the 2016 presidential race
By Dan Hill

Who will win the White House, let alone the Republican nomination, is still up in the air. It is clear that this is the year of anti-establishment, insurgent candidacies. In that respect, it reminds me of my work for the PRI party during Mexico's 2012 presidential election.

 

How political marketing influences voters: Part II
By Jon Christens, Elizabeth Kalmbach and Darrell Drake

This is the second of a two-part article looking at how political marketing influences voters. In Part I we looked at political marketing and the most influential sources of information for voters, as well as a breakdown of voter research behaviors by party affiliation and age group. Today we will look at the power and purpose of political advertising as well as the public view of political ads on new, online formats. 
      Read on...

 

3-step research process for identifying your product's triggers and barriers
By Scott Garrison   
  
Anyone who has been involved in the launch of a new and/or innovative product knows the importance of clearly communicating the benefits of that product. But even if consumers are convinced that your product is right for them and are triggered to purchase the product, other forces may be working against you.
     Read on...

 

From our blogs
 
3 insights for the international coffee shop market
Full Service Market Research Firm for SALE!

After more than 30 years in operation, The Research Partnership in Wichita, Kan. and its beautiful 18th floor focus group facility are on the market. 
 
Call 316-263-6433 or e-mail
info@trp-ict.com for information.      
Research War Stories: The smell of raw fish  
 
Sometimes clients can be scary to respondents, even if they don't mean to be. Tony Memoli of Chase Manhattan Bank tells about some group sessions he attended a few years ago.
           Read on... 

 

Queue Bits
Marketing research and insights news and information. This issue's keywords: opt-in e-mails; interactive ads; brand loyalty; junk mail; customer expectations   
 
While, on average, consumers opt-in to receive e-mails from two retailers ...

In Los Angeles, audience technology company YuMe Inc. and researcher Ipsos have released a new study showing that interactive ad features significantly increase attention ...

The cost and complexity of smart home systems and devices is threatening consumer adoption and brand loyalty ...

Eighty-four percent of U.K. consumers say they are ready to take action against brands for the amount of irrelevant communication they receive ...

When mobile expectations are not met, 93 percent of those surveyed take immediate action ...

These reports were compiled from recent issues of the Daily News Queue, a free e-newsletter digest of marketing research and insights news and information delivered each business morning. Not already in the Queue? Sign up here! 

 

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