Disgust, sadness, hope and anger: Observations from the 2016 presidential race
By Dan Hill
Who will win the White House, let alone the Republican nomination, is still up in the air. It is clear that this is the year of anti-establishment, insurgent candidacies. In that respect, it reminds me of my work for the PRI party during Mexico's 2012 presidential election.
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How political marketing influences voters: Part II
By Jon Christens, Elizabeth Kalmbach and Darrell Drake
This is the second of a two-part article looking at how political marketing influences voters. In Part I we looked at political marketing and the most influential sources of information for voters, as well as a breakdown of voter research behaviors by party affiliation and age group. Today we will look at the power and purpose of political advertising as well as the public view of political ads on new, online formats.
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3-step research process for identifying your product's triggers and barriers
Anyone who has been involved in the launch of a new and/or innovative product knows the importance of clearly communicating the benefits of that product. But even if consumers are convinced that your product is right for them and are triggered to purchase the product, other forces may be working against you.
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Full Service Market Research Firm for SALE!
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After more than 30 years in operation,
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Research War Stories: The smell of raw fish
Sometimes clients can be scary to respondents, even if they don't mean to be. Tony Memoli of Chase Manhattan Bank tells about some group sessions he attended a few years ago.
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These reports were compiled from recent issues of the Daily News Queue, a free e-newsletter digest of marketing research and insights news and information delivered each business morning. Not already in the Queue?
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Latest market research job postings
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Coming in May... |
A look at the unique data-gathering process behind the Harvard Impact Study
Evolving the role of research professionals
Marketing to the nurturance motive
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