There are over 30 million small businesses in the United States, but only half of them will make it past five years. Ensure your small business is in the successful half and capitalize on how LinkedIn can evolve your business. Here are three ways to grow your business using LinkedIn:
1. Create & Promote a LinkedIn Company Page
LinkedIn members are
50% more likely to buy
once they’ve engaged with your business on LinkedIn. But they can’t connect with you if you don’t have a LinkedIn Company Page. Personal profiles don’t have the same marketing, advertising, and recruiting features as Company Pages, making them less effective at promoting your business. As you create your page, think about the kind of impression you want to create among potential customers and employees.
Here are some simple ways to get the word out:
- Announce the launch of the Company Page on your personal LinkedIn profile
- Link to your Company Page in the footer of your marketing emails or newsletters
- Embed a Company Follow button onto your website so visitors can easily follow your LinkedIn Company Page
2. Build an All-Star Team
LinkedIn has helped 75% of job switchers make informed decisions about their careers, making LinkedIn a top recruiting network for entrepreneurs.
Career Pages allow you to target audiences with a personalized look into your company, culture, and
. They give you dedicated Life and Job tabs on your Company Page that attract and engage relevant applicants.
In addition to creating Career Pages, have employees share
and “day in the life” content as well. This gives visitors a genuine idea of what it’s like to work for you and adds to your authenticity. If you have a few employees who lead the pack in sharing content, consider linking them to your Company Page’s Life Tab. Watch our video below on how to use the Life Tab to attract the right talent for your company: