AHSC Enewsletter 2011
  E-newsletter: Issue 1 � Welcome Back to Little Saigon! April 21, 2011
In This Issue
AHSC Set for May 21st
Vendor Highlight: Fat Ninja
Sponsor: Brown & Toland Physicians
Volunteer Profile: Masashi Niwano
Featured Entertainment: My Peoples
Sponsor: Brown and Toland Physicians

Free Admission to Asian Art Museum Courtesy of Target  

Throughout the day during the Asian Heritage Street Celebration, admission to the Asian Art Museum is free courtesy of Target. Admission to the special exhibit "Bali: Art, Ritual, Performance" is $5.


Healthy Living Pavilion  

Get free health screenings at the fair at our healthy living pavilion. Booths will be featuring:

  • Hepatitis B screenings
  • Glucose tests
  • Lupus screenings
  • Disaster preparedness
  • Health education

Balut Eating Contest


 Balut Contest 2011 


For the 2nd year in a row, Mama Sitas and the Filipino American Arts Exposition are sponsoring the Balut Eating Contest at the Asian Heritage Street Celebration! Contestants will be split up to compete in men and women heats. Winners of each heat will receive $50! The two winners of each heat will battle for an additional $50 prize!   To enter the competition email your name, age, ethnicity, and contact information to intern@awfoundation.com. In the subject, write Balut Contest. 


Have a booth

Last year's event attracted more than 80,000 people and this year we plan to return to the Civic Center / Little Saigon area!  We will be in front of the Asian Art Museum, a dynamic area in an evolving neighborhood. The festival is centrally located and convenient via both MUNI and BART - and the freeway.

Deadline for applications is April 30!

For more info: 



or contact Carrolyn Kubota at (415) 373-4003 or ckubota@awfoundation.com



Volunteer for AHSC


Come volunteer, have fun and meet new friends!  


Volunteers are needed for:

Event Monitors

Information Booth


Barricade Monitors

T-Shirt Sales

Raffle Ticket Sales

Garbage/Recycling Monitors

General Setup and Tear-down

Sponsor Concierges

Commemorative t-shirts, snacks, refreshments, and lunch provided. For more info visit: http://www.asianfairsf.com/fair-info/volunteer    

Walk in Faces of Asia Cultural Procession 

Cultural Procession


Dress in traditional Asian cultural attire and walk in the annual Faces of Asia Cultural Procession - a dazzling showcase of the diversity of the Asian community.  

This year, the procession will begin behind the Fulton Street Stage, proceed north on Larkin Street and end in front of the Ellis Street Stage at 11am to kickoff the street celebration. This year the procession is being spearheaded by Au Co Vietnamese Cultural Center. To participate contact Hang To:  



School Awards


As part of the Asian Heritage Street Celebration (AHSC), organized by the AsianWeek Foundation and sponsored by Target, local administrators, teachers, counselors, deans, and staff from Bay Area schools will be honored for their commitment to the future generation of Asian Pacific Americans. The public is invited to submit nominations.  Awardees will be presented with glass plaques and $250 Target gift cards in Samsung Hall in the Asian Art Museum during the 7th Annual Asian Heritage Street Celebration. To obtain an application form, email: apang@asianweeek.com.   



School Raffle Fundraiser 

ahsc raffle tic 2011


The Asian Heritage Street Celebration (AHSC) invites all Bay Area schools to participate in our "Make Some Money for Your School" Raffle Program! Last year, 18 schools participated and raised over $9,000! This is a FREE program to participate in and is organized annually by the AsianWeek Foundation with the goal of helping local schools raise funds. Tickets are sold for $3, and $2 goes directly back to each school. The extra $1 will go into a bonus for the top selling school in each division (elementary, middle, and high), who will be awarded an additional $500 cash prize, and each school that sells at least 20 raffle tickets will receive a $100 bonus. There will be multiple prize drawings throughout the 7th Annual Asian Heritage Street Celebration. Winners need not be present to win. To sign up your school for this fund raising opportunity, contact: Angela Pang, apang@asianweek.com  

or (415) 373-4002. For a list of raffle prizes, visit: http://www.asianfairsf.com/raffle/



The program is managed by the AsianWeek Foundation and accounting services are provided by Louie and Wong LLP. This year

Sterling Bank and Trust is sponsoring the program.



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The 7th Annual Asian Heritage Street Celebration Artist Preview Show  AHSC A rtist Preview Show

SATURDAY APRIL 30, 2011 6:00pm-9:00pm
Live Music, Drinks and
Hor d'oeuvres
111 Minna 
San Francisco
Hosted by viveSF and RAMA
For tickets: 
Newman Lasik Center    
If you'd like to advertise in our Enewsletter, contact Charlene Cervantes at
ccervantes@awfoundation.com or
(415) 373-4006  

7th Annusl AHSC Poster

If you would like to help distribute posters and fliers or would like some to display and share with your friends and family, please contact Angela Pang: (415) 373-4002 or apang@asianweek.com
ENewsletter Team

Editors: Megan Kung, Angela Pang, Leanna Yip
: Charlene Cervantes, Annie Chan, Carrolyn Kubota, Tiffany Louie, Natalie Schrik.
Masthead: Concept and Illustration by Minh Tran and Virgilio Leynes, Design by  Al Perez.

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Come to the Asian Heritage Street Celebration!
By Angela Pang

fair crowd


The nation's largest pan-Asian street fair will be held Saturday, May 21, 2011 in San Francisco in front of the Asian Art Museum leading up to the Little Saigon District from 11 a.m. to 6 p.m.


The 7th Annual Asian Heritage Street Celebration will feature a new Asian Arts and Crafts Alley, a mah jong section and jazz and wine area, along with Asian American artists, DJs, martial arts experts, J-cars, free film screenings, scrumptious food, a children's area with hands-on activities, games and rides, a healthy living pavilion and more.


A celebration of all Asian and Pacific Islander cultures, the goal of the Asian Heritage Street Celebration is to promote and foster Asian Pacific American identity by bringing together communities and encouraging the appreciation of diversity.


The event is free and open to the general public. Fairgoers will also receive free general admission to the Asian Art Museum courtesy of Target.


Thai monks will perform a blessing at 10 a.m. to get the day started. A dazzling display of ethnic attire will take place at 11 a.m. during the Faces of Asia cultural procession.


This year's AHSC promises to deliver an action-packed, in-your-face Bay Area martial arts round-up featuring students of all backgrounds. The free exhibition, organized in part by San Francisco's World Team USA, expects hundreds of spectators for over 100 participants showcasing a range of martial arts, including muay thai, san shou, kung fu, karate, jiu-jitsu, and mixed martial arts. The exhibition is scheduled to take place from noon to 5 p.m. at Larkin and Ellis Streets.


"We are very excited to have the Asian Heritage Street Celebration in the Little Saigon Cultural and Commercial District," says Philip Nguyen of the Southeast Asian Community Center.  "We welcome this fair heartily, which will help promote not only Little Saigon, but also the whole Southeast Asian community of the Tenderloin, and of the city of San Francisco."




Vendor Highlight: Fat Ninja

By Tiffany Louie

fat ninja

It's not often that you see the words "fat" and "ninja" branded together.  But Judieann and Romeo Ang of Oakland managed to merge these two words together to create the name of their arts and crafts company, Fat Ninja.  The Filipino American husband and wife collaboration began in 2008 through their shared love for origami, crafts, and of course, fat ninjas.      


Located in the East Bay, Fat Ninja has been a vendor participant at many local street fairs and crafts events, including the Bazaar Bizarre Holiday Show and the Indie-Mart Street Fair.  This will be their first time being a vendor at the Asian Heritage Street Celebration.  Their crafts range from greeting cards and shirts to housewares and accessories.  Fat Ninja's concept is a combination of Judieann and Romeo's personal aesthetics �- "casually cool, fun and downright cute, all at the same time!"  The mascot, an overweight ninja with a throwing star on a white band around its wide waist, is featured in T-shirts, greeting cards and tote bags, sometimes with a fox, kitten, or even a panda.  Handmade barrettes and hair clips are flowery and cheerful and can add color to any outfit.  The origami paper glass rings and pendants are simple and delicate, conveying both a sense of whimsy and elegance.      


Fat Ninja's unique line of handcrafted accessories and artwork is fun and appealing to arts and crafts lovers of all ages.  Be sure to visit their booth at the Asian Arts & Crafts Alley at the 7th Annual Asian Heritage Street Celebration.  In the mean time, check out their online store at www.printfection.com/fatninja and their blog at www.fatninjainyoface.blogspot.com for upcoming Fat Ninja news, events, and do it yourself projects.  

Sponsor Spotlight: Brown & Toland Physicians  

Brown & Toland

Brown & Toland Physicians proudly supports the seventh annual Asian Heritage Street Celebration.


"This is a wonderful event that really celebrates diversity and different cultures, and we're excited to be a part of it again this year," said Richard Fish, CEO of Brown & Toland.


As San Francisco's leading physician organization, Brown & Toland takes special pride in promoting health and wellness in the Asian community. In particular, Brown & Toland has committed to stamping out hepatitis B and will again be supporting a booth at the street celebration where free screenings will be available.


The hepatitis B virus (HBV) affects one in 10 Asians and can cause liver failure if not diagnosed and treated. However, many who have HBV do not know that they carry the disease and do not seek treatment.


Along with other community groups, civic organizations and healthcare partners, Brown & Toland helped launch the San Francisco Hep B Free campaign. This is a first-of-its-kind effort to screen, vaccinate and treat all Asian and Pacific Islanders for hepatitis B. The initiative has provided free and low-cost testing and vaccination to thousands and spurred a nationwide movement to eradicate this disease.


"Raising awareness is the first step to conquering hepatitis B and creating a healthier community," said John Fisher, marketing manager at Brown & Toland and head of the San Francisco Hep B Free marketing committee.


Becoming a Brown & Toland Patient

Joining Brown & Toland Physicians means gaining access to a comprehensive network of primary care doctors and specialists in San Francisco, Marin and San Mateo counties. We're consistently ranked near the top in patient satisfaction, and for the fourth year in a row earned an elite ranking from the California Association of Physicians Group.  Find out how you can benefit from being a Brown & Toland patient at www.brownandtoland.com.



Volunteer Profile: Masashi Niwano

By Natalie Schrik


Name: Masashi Niwano 

Occupation: Festival and Exhibitions Director

Affiliations: Center for Asian American Media 

Ethnicity: Japanese American

Number of Years With AHSC: 1st Year     

Chinese Zodiac Sign: Rooster


I began volunteering for the Street Celebration because: The goal of bringing together the diverse Bay Area communities (Asian American and beyond), is something I am very passionate about. One of the best ways to grow and learn as a community member is through events like this, where we celebrate each others rich histories and cultures.


One thing I am looking most look forward to at this year's celebration is: The converging of traditional cultural performances and newer, vibrant artists (from filmmakers to musicians). The lineup of live performances looks amazing and I can't wait to see them. This year, AHSC is also celebrating local Asian American filmmakers, so I'm very excited to help bring the art of cinema into the festivities.


My favorite Asian cultural tradition is:  Eating! If my parents taught me anything, it's to take time to celebrate different cultures and communities through their unique cuisines.


Favorite Asian food: Tough question! If I had to choose, it would be Japanese curry. It always reminds me of home and my family.


Favorite Asian Pacific American Celebrity: Patsy Mink, Margaret Cho, Ming Tsai, Anna May Wong, Konrad Ng,  Jake Shimabukuro, Thao Nguyen and Thu Tran.


I am embarrassed to admit that I: own 2 Snuggies. Even worse, leopard and zebra prints! They are surprisingly comfortable!


My Superhero power would be: I would love to talk to animals. Not sure how to use the power for good, but it would be sweet. 


If I could vacation with anyone, anywhere, it would be: I would take my mother to Korea because it's one of her life dreams. She keeps talking about it and it would be lovely if I could make it happen. Plus, I've always wanted to go myself.


Featured Entertainment: My Peoples

By Annie Chan

my peoples

Next time you're on a daily grind around the city, My Peoples might stop you dead in your tracks. In 2009, frontman Mike D, drummer Steve Salta, bass player Chris Jones, saxophonist Josh Hoover, and emcee Lansky formed their San Francisco reggae, rock, and hip hop band under the moniker My Peoples. With their cover of Bob Marley's "Is this Love" and songs like "My Bad" and "Light Up," you can't help but smile. The upbeat, soulful, "dancehall riddim" band coiled with Mike D's harmonic raspy voice will jive from the edge of your peoples to My Peoples.


MyPeoples has already rocked such venues as the Great American Music Hall, Cafe Du Nord, Pipeline Cafe, Slim's, and the Mountain Winery. The group has been blessed to already share the stage with Ziggy Marley, Ozomatli, Blondie, UB40, Soulive, Karl Denson, Jake Shimabukuro, Katchafire, Dirty Heads, Iration, Kalapana, Cecilio & Kapono and many more artists.


Sample My Peoples on iTunes: http://www.itunes.com/mypeoples
Or visit: http://mypeoples.wordpress.com/ for news, music, videos, updates and more.


Follow My Peoples:


Sponsor Spotlight: Kaiser Permanente

Kaiser Permanente


Kaiser Permanente is proud to celebrate Asian culture and heritage through its sponsorship of events like the Asian Heritage Street Celebration and the Cherry Blossom Festival. Also, with bilingual Chinese and Spanish clinics and certified interpreter services in over 50 languages, the Kaiser Permanente San Francisco Medical Center is pleased to offer culturally competent care to all of its diverse members. 


The San Francisco Medical Center pioneered the Bilingual Chinese Clinic in 1996. The clinic serves 28,000 members a year, and 80 percent of those are Chinese members who receive health care services in their primary language. There are 15 bilingual board-certified physicians who speak one or more dialects of Chinese and the clinic offers health education classes in Chinese.


Through its community outreach efforts, Kaiser Permanente San Francisco has supported such organizations as Wu Yee's Children's Center, Asian Pacific Islander Wellness Center, and Chinese for Affirmative Action, as well as health fairs within the Asian community.  


Most recently, Kaiser Permanente San Francisco implemented a fully operational electronic medical record system, allowing providers and members easy access to health information in a secure and user-friendly format. Through the use of cutting-edge technology, the medical center's more than 4,000 physicians, nurses, medical staff, pharmacists, and employees are able to communicate with members to provide the best health care that is just right for them. 


Delivering health care through an integrated model, where health plan, hospitals, and the medical group are linked, Kaiser Permanente is able to offer its members and the wider community a new standard of quality and service in the health care world.   









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