The Art and Science of “The Becoming Principle”
A Joyful Way to Grow
A Daylong Workshop with Cathy Salit & Friends
Sunday October 27
11:00 a.m. – 6:00 p.m.
Registration: $165; Early bird rate: $135 (pay by Sept 22)
All Stars Project, 543 W. 42nd St., Manhattan
(betw. 10 & 11 Aves)
When it comes to trying new things, what came naturally when we were kids can be challenging when we’re grown up. Some folks are afraid of looking foolish or embarrassed that they will make too many mistakes. Some people are shy or feel weird doing stuff they’re not accustomed to. Some think they don’t have the time to engage in new pursuits. 

Cathy Salit can help you do things you want to try but haven’t. Or try things you may never have thought you could attempt. In this workshop she’ll introduce you to “The Becoming Principle,” her revolutionary approach to personal development that blends theater, improvisation, and performative psychology to create a joyful way to grow. Join her and people from all walks of life for an experience that will give you a new way of looking at your life and work, generate new relationship skills and boost your confidence.
Cathy Salit is an author, performer, executive coach, and social entrepreneur. She is co-founder and CEO of the award-winning leadership consulting firm Performance of a Lifetime. Her work and thought leadership have been featured in the Harvard Business Review, Forbes, Fast Company, Costco Connection, The Wall Street Journal, CEO World Magazine, in her column for Inc.com, and on a whole lot of underground and mainstream podcasts, radio and videos worldwide. She is the author of Performance Breakthrough: A Radical Approach to Success at Work (Hachette 2016), in which she presents POAL’s revolutionary approach to learning, growing and change. Praise for Performance Breakthrough has come from top influencers like Susan Cain, Sheila Heen, Stephen Nachmanovitch, and Dan Pink, who writes, “This remarkable book will electrify your work and enliven your soul.” Cathy is an artistic associate at the Castillo Theatre, a jazz and R&B singer and has been performing musical improv comedy since before it was a thing. And she really likes to kickbox. A lot.
For more information go to: eastsideinstitute.org/events or contact [email protected] , 212-941-8906 ext 304.