Challenges and opportunities in a changing world economy.  

The dynamics of the world economy are changing: the industrialized developed economies are welcoming a new set of players into what was once an exclusive club. As new economies emerge and the North Atlantic basin, which was once a small pond around which all the world's major economic and financial decisions were made, is now increasingly rivalled by multiple centres to the south, the east and the west. And while this presents challenges for the industrialized countries' traditional industries, the new dynamics also beget new opportunities for the marketing research industry worldwide. And along with new opportunities for international researchers come different challenges.

Presenter: Ilda Islas is President of ProGlobal Fieldwork Ltd., a research firm devoted to international data collection for quantitative and qualitative research projects via telephone, face-to-face, online and mixed methodologies. She works with research organizations in over 60 countries around the world. 

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A thought-provoking and insightful event. Register Now!

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