iPay is offering a FREE email campaign to boost online bill pay enrollment and usage among your members throughout 2014!

The first email is slated to go out to your members on Tuesday, February 18. If you'd like this email sent to your members, email Gividends by Wednesday, February 5. Gividends staff will then forward your member email addresses to iPay for a fee of $100, billed on your next monthly CU*Answers invoice.

Watch for further communication inviting you to enroll in subsequent emails, which are sent every 6 weeks and are all part of the 2014 email campaign designed to boost  bill pay enrollment and usage. (Note: For each batch of emails sent every 6 weeks, Gividends will charge $100/batch to provide iPay with your member email addresses.)

This email campaign is just one of the resources offered by the iPay Resource Center. To learn about other offerings such as print materials for your branch and online resources for your website, attend the iPay Resource Center webinar in February. Watch for an email invitation.

Customized with your credit union's logo, iPay email campaigns are  proven to work. Financial institutions opted into email campaigns have 20% more active subscribers monthly and see 15% more payments per subscriber compared to institutions not opted in.