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Feb 2017
This Month's Issue:
Emerging / Disrupting Industries
Innovations vs. Regulations
by Monty Killoh ([email protected])

New innovations in the business world are constantly challenging existing regulatory bodies, as governments have the task of ensuring public safety with new products and technologies. For stakeholders in a new or emerging industry, it's important to be aware of existing and impending regulations. Below are 3 examples of industries that have challenged regulatory frameworks in Canada.

E-Cigarettes
Since the first e-cigarette was created in 2003, the smoking alternative has been a fast-growing industry, with the global market expected to top $50 Billion by the mid 2020's. With a lack of long-term studies and uncertain conclusions about health-effects, regulatory bodies have been hesitant to act on an industry that promises a safer alternative to smoking
.
While no Federal regulations on e-cigarettes exist, some regulations have been imposed at the Provincial level, such as in Ontario and British Columbia, where sales to minors are banned. In Alberta, no Provincial regulations exist; technically, e-cigarettes can be sold to anyone and used anywhere.  However, with a fast-growing industry and pending Federal legislation to regulate e-cigarettes, industry stakeholders will eventually need to adapt to new rules.

Uber and Transportation Network Companies
Uber came to Alberta in 2015, challenging the traditional taxi industry with its introduction of "ride-sharing." Unlike taxis, Uber uses a smart-phone app to connect customers with drivers, and to determine pick-up times, fares, and payment-processing. Uber argued that Municipal regulations were for taxis - not ride-sharing; this forced municipalities to revise existing Taxi Bylaws. Eventually, the Province imposed regulations on the industry, requiring criminal record checks for drivers, commercial insurance, etc. for all "Transportation Network Companies" operating in Alberta.

"Ride-Sharing" is an example of an industry that not only challenged existing regulations, but also caused the creation of new regulations - until Uber, "Vehicles for Hire" were only regulated at the Municipal level in Alberta.

Sharing-Economy: Food
Uber's concept of "sharing" rides through an app has been applied to other industries, creating the "Sharing-Economy." In 2016, Scarf emerged as a web-based "food-sharing" business in Edmonton that connected hungry connoisseurs with home-cooked meals; people with a talent for cooking could post pictures of their meals, set the price, and then customers could pay to reserve a dish.

Like Uber, Scarf ran into problems with existing industry regulations; Provincial regulations require that homes are equipped with a second, commercial-grade kitchen if meals are being sold to customers. Despite Scarf's attempts at self-regulation (such as food safety tests and kitchen inspections), Alberta Health Services ruled that the business posed a "significant risk" to Albertans, and forced them shut-down.


In This Issue

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The New (Virtual) Reality of Retail
by Harold Pacheco ([email protected])

You have just moved into a nice new condo and you need a bookcase to store all the textbooks that you've accumulated in college-you know, the books you absorbed so that one day, you could have a successful career and buy a nice condo in one of the best cities to live in Canada. To start, you could hit up a nearby furniture store and browse their selection, but you may have some trouble fitting the disassembled pieces into your hatchback. Order online then? Great, but what if you don't like how it looks in the room, or are unsure of how it'll fit with the rest of your décor?

Well, you take your ordinary smartphone out, fire up the special augmented reality app, and look through the "camera lens" to see what your new bookcase could look like in your home right now.

Ahhh, perfect.


No longer just a science fiction nerd's daydream, virtual reality and augmented reality are shifting the consumer experience right now. Advances in mobile processor sizes, and screen resolutions have allowed this previously cumbersome technology to become obtainable and user-friendly. For those that are new to these terms, virtual reality refers to being inserted into a fully-created digital environment, whereas augmented reality is an overlay of information over our actual physical environment (see Pokemon Go).

Augmented Reality ( Wikimedia Commons, User: Klugem)


Global research firm CCS Insight expects that growth of VR/AR device sales will increase from 2.5 million units in 2015 to over 25 million device sales in 2018 1. Sony, Samsung, HTC, Oculus (with Facebook), and Google are already establishing themselves in this industry.

So how do you use this to your advantage? Well imagine you own a small boutique clothing store and you want your customers to not only see your product, but immerse themselves in the unique retail environment that you have set up. This is suitable for owners that want their business to become an experience and not just transaction-focused. Furthermore, virtual reality will allow you to reach a wider audience online. Some innovative tech companies are even developing an extra interface layer over the experience that will allow you to make virtual payments on items that you see while online.

Restaurants can benefit from this too. Thanks to the technology, prospective guests can get a feel for the rich and inviting atmosphere that you have cultivated that may not be easily conveyed through text descriptions and pictures. They can see what the seating, layout, lighting, and decoration will look like, and get a feeling for the general ambience that the owner was intending.

As this industry continues to grow, it will be important to keep an eye out on this innovation in customer experience and see if you can take advantage of it for your business.


Want to Try Using VR/AR For Your Business?
We are looking to do an AR pilot project with 360 degree photos/videos. If you are a retail business owner and would like to be involved (free of charge) in this project, please contact Harold Pacheco ( [email protected]) and we can discuss our project plans with you.



Alberta Tech Poised for Success
by David Howe ([email protected])

Though a rather nebulous term, the 'high-tech' sector has kept strong in Alberta despite a slow economy. The two fields driving this strong industry in Alberta are video games and artificial intelligence.

The most exciting emerging technology in the province comes in the advancement of artificial intelligence. AI has widespread practical applications that are certain to revolutionize the global economy and change human life on a large scale, from self-driving cars to machine learning. The Financial Post has acclaimed Alberta as a world leader in AI, thanks in large part to the research being done by Richard Sutton at the University of Alberta in Edmonton. Sutton is the pre-eminent authority on reinforcement learning - a type of AI that learns by trial and error, making it attractive for ad and article placement, or schedule and resources management. As a result of Sutton's research, and the forecast that global demand for AI will reach USD 45 Trillion by 2025, businesses are moving quickly to catch the wave. RBC is funding a new AI research lab in downtown Edmonton, and new startups are already starting to appear under the banner of the Alberta Machine Intelligence Institute, chaired by Sutton. Advanced Artificial Intelligence has many applications, and could be used to ameliorate efficiency in your business. Further, the intake of multi-national corporations into the Capital Region presents opportunities across many industries to share in this success.

The video game business has had roots in our province for some time, with industry giant Bioware headquartered in Edmonton. Although the comparatively cheap labour offered by South Asian counterparts has effected the labour force's lower end, shifting some of the game development out of the region, creative components still largely take place here and the number of workers employed in the industry has grown to around 20,000 according to ATB. With video games rapidly gaining steam as the preferred form of entertainment for younger generations, video games and their development present a host of economic opportunities for our province- and the opportunity to get in at a relatively early stage in the industry (the first video game ever, a precursor of Pong, is not yet 60 years old). Video gaming seems poised to hit an entirely new level with the rapid increase in virtual/augmented reality technology, and could see an entirely new wave of developers and producers to accompany this exciting new technology.

Capitalizing on a poor office renting environment, Calgary and Edmonton look poised and ready to target large software companies seeking to diversify their American offices and put boots on the ground closer to these local industries.  
 

The Canadian UAV Industry: Case Study of Growth Outpacing Regulation
by Rhys Chouinard ( [email protected] )

Unmanned Aerial Vehicles (UAVs) or "drones" are a classic example of an industry that is growing faster than it can be regulated. With the recent advances in small, low-power computer processors, the technology for creating cost-effective commercial grade UAVs finally reached a tipping point around about five years ago. Since then, the number of UAVs sold for recreational purposes has increased rapidly every year.

With an industry experiencing growth on this scale, Canadian regulatory bodies are having a difficult time keeping pace. Currently, Transport Canada regulates the operation of UAVs, with different guidelines for recreational versus commercial fliers. To operate a drone at all in Canada, a number of guidelines must be met, concerning maximum altitudes, minimum distances from people and roads, and communications with local aviation navigation bodies such as Nav Canada. However, uncertainty around what constitutes a "recreational" versus a "commercial" flight, and lack of public understanding of the rules and regulations is causing issues for both legal UAV operators and governments. There is no professional association or designation required to purchase and operate a UAV in Canada, so there is a bit of a "wild west" mentality about the industry.

The potential of UAVs for industrial applications is almost unlimited, especially in large, low-density countries such as Canada. In Canada, UAVs are used by farmers to survey crops and pinpoint exact areas requiring attention. UAVs outfitted with infrared cameras can also be used by emergency services detachments to find missing persons in rural areas. In the government sector, UAVs can be used for land-use planning, marketing and promotional material, public works inspections, fire fighting optimization; the list goes on. Real estate and advertising are two other industries that have seen an increase in adoption of UAV services. Locally, there are several UAV companies that provide a variety of safe, professional aerial photography services. Elevated Robotic Services is a St. Albert company providing aerial photography for oil and gas, marketing, utilities, and construction industries. SmartDrones is another local St. Albert UAV company that caught international attention in 2016 when it shot footage for the blockbuster X-Men: Apocalypse movie. A recent forecast by Fractovia estimates the North American UAV industry will exceed USD 1 billion by 2023, which should give some indication of the value that can be provided if this market can be grown safely and effectively. For early adopters of this technology, the benefits should be great as the industry expands and matures. 




North American Commercial UAV Market (2012-2023, USD Millions)



Start a Business @ The Collective - Apply now!


The Collective Marketplace is a space where young adult can flourish into entrepreneurs in a safe environment.  We provide young entrepreneurs a place to start and grow their business and mentorship from successful business partners who are passionate about seeing new retail thrive.


Vendor Opportunities
Do you have a business you would like to get started? Apply to be a vendor at The Collective Marketplace on our website.


Apply to:

Ben Huising
Youth Asset Development Coordinator,
Community & Social Development

The Collective
#100 - 43 St. Thomas St.
Ph: 780.470.2059

Twitter: @TheCollectiveSt
Instagram: thecollective.sta

Business Spotlight On... Critical Mass Brewing
by David Howe ([email protected])

Owner and Founder Ron Massé stands in the main foyer, ready for business!
 
Alberta Beers are Here to Stay
The Critical Mass Brewing, located on the corner of Perron Street and St. Anne Street in downtown St. Albert, occupies the former site of a St. Albert landmark and has the promise to grab the mantle left by the Bruin Inn many years ago. Owner and founder Ron Massé, a longtime St. Albert resident and new business owner, just "wanted a place to go for a beer on a hot day out with the kids." Unable to find a good beer stop along St. Albert's vaunted Red Willow Trail, he elected to open his own. Ron and the Critical Mass team are focused on bringing a synergy of the 'brewpub' style present in St. Albert and rapidly gaining steam across North America with the family atmosphere that permeates the St. Albert culture. So far they have seen big crowds and success; a free table can be hard to come by.
10 taps of Alberta beer

The two key ingredients in the new restaurant might seem obvious, but they have been looked after in painstaking detail: the food and of course, the beer. The food is not just run-of-the mill pub food, something Massé made very clear, instead they have tried to build a balanced and exciting menu that avoids the classic 'greasy' feel of some establishments. Red Seal Chef Zack Aziz was brought on board to create a vibrant mix of food that Massé is excited to introduce, including their classic Brewery Ribs to the more adventurous Pineapple and Candied Pecan Salad, Massé is happy to admit that the burgers (made with grade A Alberta Beef) remain his favourite.

The selection of beer available at Critical Mass is immediately noteworthy - it all comes from Alberta. Massé remains committed to only serving beers from our province at Critical Mass, which is not always easy. The burgeoning Alberta Craft Beer market is still in its infancy; supply management and consistency are hurdles that have to be carefully managed. However, with 10 different Alberta beers on tap, including two taps that rotate depending on supply, Critical Mass is a testament to a growing industry in our province, and a shining city on a hill for beer lovers province wide. Standouts on tap include "Fat Unicorn" of Plamondon, Alberta. One of the newer brewers on the Alberta scene, which has grown from eight to nine brewers a couple of years ago to over 50 province-wide now. Massé contends that his commitment to Alberta beer is not only for provincial pride, but also in turn for the support he received from other provincial brewers while trying to start up. "The beer community in Alberta is tightly knit" he claimed, referencing the aid he received from fellow brewers like Situation Brewing on Whyte Avenue. He never felt entirely alone in the process, and others were always willing to offer advice on moving forward.

Critical Mass intends to begin brewing its own local St. Albert beers later this year, with an IPA and a Lager (or lighter ale) first on the docket. Massé is working diligently with city administration to make this into a reality as soon as possible. One thing that is out of his hands: the availability of a brew master. "They get snapped up as soon as they leave school [Olds College]!" Massé exclaimed, though he is doing his best to bring a talented brewer to our community. The situation has gotten so dire provincially that Massé says brewers are turning to individuals with homebrewing experience just to fill the gaps.

If you have ever thought that brewmaster was the title for you, perhaps now is the time. If not, then you definitely have time to stop by and check out some of what Alberta has to offer and soak in St. Albert's newest landmark. 


Critical Mass Brewery
24 Perron St
St. Albert, AB  T8N 1E7
Ph: (780) 458-0676
Twitter: CritMassBrewing
Instagram: CriticalMassBrewing


The Spotlight on Business is a monthly feature wherein we highlight a local business and learn more about what they do and how they positively contribute to the identity and economy of St. Albert. If you, or someone you know, would like to be featured in a future issue, please contact  [email protected] with a brief description of the organization. 

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New Businesses in St. Albert
Find local companies in our St. Albert Business Directory

Commercial/Industrial Businesses


Atom Inventing Inc.                                                                                                           780-994-3227
231-200 Carnegie Drive
Consulting and Product Design
 
Erin Ridge Dental                                                                                                   780-569-5151
110-975 St Albert Trail
Dental Clinic
 
Freedom Mobile                                                                                                      780-463-2278
110-506 St Albert Trail     
Cell Phones Sales and Retail
 
ONG Hanoi Style Fried Chicken            (OPENING SOON)                          780-458-0055
110-15 Perron Street
Quick Service Fried Chicken Restaurant
 
The Wheelbarrow Gardener                                                                                780-668-3892
220-6 Renault Cres
Floral Studio

 
 
Home-Based Businesses


896784 Alberta Ltd.                                                                                                           780-470-3226
Designing & Selling Playgrounds to Municipal, School and Community Groups
 
Basement Concept Incorporated                                                                                  780-665-5344
Residential Basement Development, Construction, Renovations and General Contractor
 
Burrows Construction Ltd.                                                                                             780-915-1258
Wood Frame Construction
 
CD Music                                                                                                                  780-566-7166
Mobile, Private One-On-One Piano Lessons

Courageous Goodbyes                                                                                        780-910-3496
End of Life Doula and Services for Persons with Life Limiting Conditions
 
Influence Media                                                                                                      780-200-0167
Digital Marketing Agency Specializing in SEO, SEM & Conversion Marketing
 
Jim's Wood Floor Installation                                                                             780-459-3347
Wood, Engineered Wood and Laminate Floor Installation
 
Keane Block                                                                                                                        780-966-1279
Operating a Limousine Service
 
My Home to Yours Therapeutic Massage                                                       780-993-4439
Massage Therapy
 
Rollingdale Cycle                                                                                                   780-686-3494
Hand made Titanium or Chromoly Bicycle Frames
 
Sheri Krug Designs                                                                                                           780-668-3482
Interior Design Consultation - Residential & Commercial New Construction & Renovations
 
Tranquil Therapies                                                                                                780-270-5674
A Small Home Based Massage Therapy Business
 
Vacant Home Services                                                                                         587-881-4809
Vacant House Monitoring Including Snow Removal & Lawn Care

   
Monthly Growth Stats

Single Family Housing Starts

    
 
 
Single Family Dwelling Resales

  
 

Building Permits Issued


Provincial Indicators

Taken from Government of Alberta Economic Dashboard

Retail Trade



Building Permits


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29 Sir Winston Churchill Avenue | St. Albert, AB | T8N 0G3