Volume 5  |  August 9, 2017
We Make People and Companies Happier by Bringing Them Together
Finding a good job is hard. Beginning to look while you have a job or if you suddenly find yourself in the job market, can be a struggle. You'll also never be in a better position to think of a brighter future. You have the chance of a lifetime. Begin it. Enjoy your journey.

In this issue:
  • Tobias sits on the floor as much as possible
  • Gabe misbehaves on social media 
  • Molly wants to stay here

Proust Pop Quiz
Tobias is owner of the full-service advertising agency RAVE and serves on the District 5 Board of Governors for the American Advertising Federation.
When and where were you happiest?
Happiness is such an ethereal concept. It’s like something that is nagging on the very edges of your peripheral vision which, as soon as you look at it, vanishes.

Maybe I was happiest as a kid. Creating forts in the forest or bobsled runs down a frozen hill with my brother. Or possibly spending hours sitting on the floor of my room building things out of Legos. Carving, sanding and painting a boomerang that helped me win a boomerang throwing championship, equally possible. Or maybe my happiest time was when, in my teens, I picked up drawing seriously. Tucked away in any old corner, pouring countless hours into dozens upon dozens of sketch books. My happiest time could also have been in college, locked in a music recording studio until 2AM the week before finals.

I guess it all comes back to one common thread. I’m at my very happiest when I’m building or creating something. Anything. Everything.

Building my advertising agency RAVE up over the last 11+ years has (mostly) been a constant state of joy. Every day creating something new. Coming up with ideas that change and grow businesses. Ultimately, my happiest moments are when I’m so enthralled in what great new thing is being dreamt up that I don’t spare a second to wonder if I am happy. In a way, it’s all back to playing with Legos. Making shape from chaos. And still sitting on the floor as much as possible.

What do you consider your greatest achievement?
Without question, building my business from the ground up. It all started in early 2006 when we literarily started up in my basement. From hiring a first employee to weathering the massive economic downturn in 2008/2009 to booming. All of us at RAVE get to do excellent and meaningful work with our wonderful client partners.

This one thing, which started so simply, has led to so many other great things in my life. Great friendships, board member and then President of AAF Columbus, AAF District 5 board member (covering Ohio, West Virginia and Kentucky) the Columbus Crew season ticket member advisory board, and much more.

Most importantly, I’m able to hire and work with amazingly talented people who truly make RAVE what it is and will become. Continually adapting, growing and improving. Creating opportunities, fostering ideas and bringing businesses to life, I can’t think of anything better.

What is your current state of mind?
Excited. Pumped. Ecstatic. Chuffed. It’s hard to pick the precise descriptor. I think a word somewhere after glee, but well before maniacal laughter, would be about right. Maybe what I’m searching for is a more animated emoji than a word. When I find the right one I’ll let you know.

Life is full of endless possibilities. I live in Columbus, one of the coolest cities in America, and I’ve just moved my business downtown! All the way up to the 22 nd  floor of the Chase Tower which is a far cry from our humble aforementioned basement beginnings.

I’m also a little worried about the second half of the Crew season, but hopeful that it will turn out to be a storybook ending. Fingers crossed.

Friends in the Biz
I love to hear about all of the good things going on with the unique people who are a part of my life. New roles, great ideas, accomplishments and whatever else that gives me a kick are celebrated and shared here. 

Stacy Buttari and her design studio w h i t e s p a c e has been in business for over 14 years. Congratulations, Stacy! She can be found doing print design work in her Italian Village studio and practicing yoga in her adjacent garden oasis (picture shown). Stacy has a collection of unique client relationships that have her collaborating with friends to produce great work. The long-term nature of her engagements with clients allows her to see their growth and that's one of the outstanding benefits of her company partnerships. I have to mention a few of those she works with which are Notre Monde , AAA , VENN Growth Collective , and AmericanHort which recently presented the trade show Cultivate’17 . w h i t e s p a c e is responsible for the marketing materials, as well as displays and signage for this annual event, after rebranding it in 2014. AmericanHort brings over 10,000 people to Columbus every year for this event which is a strong economic contributor to the Columbus community alongside the likes of The Arnold. Stacy also volunteers with PlaceMakes : in Columbus collaborating on their design work and projects. This community organization creates pop-up experiences and outdoor public art, such as parklets and pedestrian-preferred alleys. Their latest project, Alley Islands, will take place on August 19, located around BlockFort . Check it out!

Gabe Shultz has won the internet more times than you or I. He's also an Art Director at Net Jets. After 10 years living the agency life (GSW, Fitch, Resource, Building Five), he says it's a welcome challenge to focus on one complex (and extremely cool) brand with an ace team. "I try to keep variety in my creative work, whether 9-5 or on side projects." At NetJets, he gets to touch everything from user interfaces, to packaging, to print advertising, to the actual graphics on their jet fleet. In his free time, he tends to take on big projects, one at a time. "I recently ran a successful Kickstarter campaign for a monster-building transparent card game called XYbrid (www.xybridgame.com). Before that, I made a dance music album entirely from audio samples of Steely Dan ( https://soundcloud.com/gabe-is-the-devil/sets/day-glow-freaks )," said Gabe. "In my free -free time, I can be caught doing soccer stuff, playing video/tabletop games, or misbehaving on social media." It's better around here with Gabe in it. 

Shannon Powell Rodocker formed Remember Marketing in 2016 after more than a decade with nationally-recognized communications firm Reputation Management Associates. Remember Marketing was founded on the purpose to help membership-based organizations build meaningful personal connections through the use of traditional and digital marketing tactics, events and partnerships. Whether membership based or not, Shannon believes every organization needs to view its customers with a membership approach and find unique ways for them to belong. Remember Marketing works with a variety of independent contractors to expand offerings when necessary, but Shannon plans to add to the in-house team soon! She is also pursuing partnership with a firm to bring customized, automated e-communications to current and future clients. Shannon supports Ohio's food and farming industry through her work with Ohio Farm Bureau, and is proud to help impact the financial choices of Ohioans through working with Credit Union of OhioYou may catch Shannon volunteering her "extra" time with AAF Columbus and VoiceCorps. Finally, it was fun to see that she was also recently named to Columbus Business First's "Forty Under 40" Class of 2017.

Paul Carringer is President of Caring Marketing which was founded in 1992. They began work with direct mail and catalog projects. Today, the firm has evolved into an international marketing services firm. Their largest client is a health app and software company based in Beijing. They provide public relations, media relations, media production, media buying, and advertising services to them in North America, Asia, and soon in Oceania. Fun fact: they are the marketing agency for a variety of drinks including Cock'n Bull, the ginger beer that created the Moscow Mule. The work globally began five years ago when he represented the Nationwide Children's Hospital Columbus Marathon as an Ambassador to the Morgenpost Marathon in Dresden, Germany. This was the first ambassador program directed by the Greater Columbus Sister Cities International (GCSCI). Paul says, "Since then I have been selected as an Ambassador for the GCSCI program to Hefei, China and Curitiba, Brazil." Recently, Caring Marketing developed a business partnership with Yellow Turtle, a digital marketing and event activation company based in Mumbai, India. "Our companies team to help organizations around the world develop their digital marketing assets and activate event marketing solutions," said Paul. He and I connected last week and he wrote, "As I write this, I am completing an assignment in Muscat, Oman, and will be headed to Dubai, UAE, in the morning." As a professor of marketing at Columbus State Community College and Franklin University, he takes into the classroom the real world experience he gains from dealing with their clients. And, Paul adds, "I learn from the students I am lucky enough to teach."

Molly Mickley has joined Jump Goat Media as Director and her story is a good one because of how she got the gig. "I knew early on that this was going to be a great fit for me. I had a couple of long conversations with a few different members of the team. Those conversations weren't even really about the job, but conversations about me and what I wanted to do with my career and my style of working with people to create videos - whether it was clients or team members." She adds, "I just felt like they were really interested in who I was and making sure I was going to be happy in the position and enjoy my job instead of being interested in simply filling the role." She works closely with the other directors who are based in their Nashville and Austin offices. "It's awesome that we can constantly communicate and work together, despite being so far away. We talk every day, multiple times a day and collaborate all the time." Yay, technology! You've gotta love Molly's love for Columbus. She says, "I know so many people who left Columbus and Ohio after graduation and headed for cities like New York or LAX. I respect their drive to chase their dreams, but I wanted to stay here. I wanted to make Columbus happen. This is such an amazing city with so much to offer, and I want to tell the stories of the people who are here and making this city so special. I'm excited to be a part of this community and help show people what Columbus has to offer." Show 'em, Molly!


Cochran Executive Search | (614) 620-9620 | chris@cochranexecutivesearch.com CochranExecutiveSearch.com