In This Issue
Pinterest: Not Just for Cupcakes
Financial Advising for Second-Stage Businesses
InfoReady: Making Business as Easy as Facebook

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EntrepreNEWS is a monthly Automation Alley publication created with the entrepreneur in mind.    


We cover topics relevant to you, like funding resources, expert pitching advice and websites you can use. You might even find some inspiration for your newest innovation. Plus, we'll share stories of local entrepreneurs who are turning their big ideas into successful businesses.


Each issue features three sections with different stories each month in a format that's easy to access and navigate. Click here for a rundown of what you'll find where in each issue of EntrepreNEWS. 

On your Radar

Pinterest: Not Just for Cupcakes       


 "So in case you haven't jumped on the bandwagon, just have, or are wondering what all the hype is about, Pinterest is still sizzling," declared an article on last week.


Pintrest Screen Shot
Critical Signal Technologies uses their Pintrest profile to interact and engage with their target audience and to drive traffic back to their website.
Pinterest, the social bookmarking site that allows users to "pin" images onto virtual bulletin boards, has been generating a lot of buzz lately. This month alone, articles about Pinterest have popped up on such notable sites as The Daily Beast, Information Week, and FoxBusiness.

And the interest isn't unmerited. Since its launch in March 2010, Pinterest has gained a huge following of more than 10 million registered users. In one week in December 2010, the site received more than 10 million total visits, which is almost 40 times the number of visits it received just six months earlier. And Time Inc.'s Real Simple magazine noted back in December that Pinterest drives more traffic to their website than Facebook. [more]
In your Pocket

Automation Alley Committee Pairs Second-Stage Companies with Local Financial Gurus    


Automation Alley's Finance Committee recently launched a program to provide free financial consulting to Automation Alley members at the second-stage level of development. The Finance Advisory Solutions program matches second-stage businesses with local financial experts to discuss capital needs and growth opportunities as well as navigating financial resources.


"Automation Alley's Finance Advisory Solutions program offers a unique opportunity to meet with several of Southeast Michigan's leading bank and financial consultants in order to streamline the entrepreneur's access to loan accommodations," said Finance Committee Co-Chair Bob Anderson of Dawda, Mann, Mulcahy & Sadler, PLC. [more] 

Behind the Investment

InfoReady: Making Business as Easy as Facebook


InfoReady LogoThe average Internet user has no trouble using online technology to do what they want - connect with people, do business, share files, buy things - with little to no training. Most people don't need a tutorial to use sites like Facebook or Amazon. But working with enterprise software - software used by organizations rather than individuals - is often a different story.

Jim Diggs (Left) & Bhushan Kulkarni (Right) of InfoReady
The InfoReady Corporation was co-founded by Jim Diggs (left) and Bhushan Kulkami (right).

"People seem to know how to use technology very effectively, but then they come to work and they can't find information, they can't collaborate easily, because enterprise software is so difficult to use they become paralyzed," said Bhushan Kulkarni, co-founder of the InfoReady Corporation. InfoReady is a new software-as-a-service (SaaS) provider that's out to make enterprise software a more intuitive, user-friendly experience. [more]  

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