Taking advantage of the fact that trade show sales floors function similarly to "shopping malls" (which place attractive stores in specified areas), the Magnet Program places interested DEMA Member Exhibitors in strategic, pre-determined locations around the DEMA Show floor, using incentives to encourage qualified exhibitors to participate. Like a shopping mall, DEMA's Magnet Zones and Magnet Exhibitors help direct show floor traffic flow and benefit all Exhibitors.
Learn more about how the Magnet Program works by exploring more Frequently Asked Questions.
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