December 2016 Issue
Space closes: October 28, 2016
Materials due: November 7, 2016
7 tips for presenting refractive cataract surgery to patients
Synopsis: How to talk about out-of-pocket refractive options for cataract surgery to increase conversions

How potential patient research improves LASIK marketing
Synopsis: Part two in this series covers benefits of local market surveys

Virtual Care Clinic transforms traditional health care model
Synopsis: Innovate program at USC will begin within ophthalmology

Portable device simulates different IOLs before surgery
Synopsis: The device could help determine patient preference, tolerance before implantation

Are you sure you're covered?
Synopsis: Reviewing the insurance policies physicians really need

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Paul Zelin

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