September 2017 issue
Space closes: August 3, 2017
Materials due: August 7, 2017
Innovation in the delivery of eyecare
How private equity is playing into ophthalmology

Training residents for success
Which methods help most

When pharmacists change prescriptions: How and why they do it
Perspectives on the practice of 'therapeutic substitution'

Reaching more patients with Google AdWords search engine marketing
Attract new website visitors, grow online sales, encourage consumer calls, increase brand awareness, and keep consumers coming back for more

How ophthalmologists are impacted by 'alert fatigue'
Reducing alerts and alarms, making them more relevant, to dial back on this potential patient safety issue

For advertising information contact:
Paul Zelin                     Jaclyn Talon
703-383-5729               703-975-7744

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