What is market research without questions, incentives, interviews or even respondents? Sound like a trick question? While we're into games, this isn't one of them! Welcome to the world of DigiViduals™, our online research robots that answer all your questions - with no questions asked.
DigiViduals are digital avatars created to represent a marketing segmentation, target audience, trend or brand persona, programmed with as much socio-demographic and lifestyle details as possible, including the place they work and where they live. We release them out on the web, where they conduct automated mass ethnography, collecting films, blogs, pictures, and tweets to build a rich picture of their life. These become the raw material for our Juice Generation team's analysis from which they build stories and brand insights.
For researchers, it's akin to a TV crew following a target consumer for several weeks and creating a film of their life, from which immersion, inspiration, insights and new ideas flow. Thereafter the brand team can follow the individual's life through the year, in a weekly blog, in the world's first truly insights-based social media tracker.
Join John Kearon, Founder and Chief Juicer of BrainJuicer, and Richard Shaw, BrainJuicer's DigiVisionary, as they delve into the world of DigiViduals.
Space is limited.
Reserve your webinar seat now:
In Europe, Australia/Pacifics, Asia, or Africa?
Join us for a webinar on Wednesday, 13 June at 7:00AM BST
(7:00AM London/8:00AM Johannesburg/11:30AM Mumbai/2:00PM Shanghai/4:00PM Sydney)
In Europe, Africa, or the Americas?
Join us for a webinar on Wednesday, 13 June at 4:00PM BST
(8:00AM Los Angeles/11:00AM New York City/12:00PM São Paulo/5:00PM Geneva)
Can't attend the webinar? Let us know if you'd like to recieve a briefing for your team on the insights being shared.
After registering, you will recieve a confirmation email containing information about joining the webinar. Please accept this into your calendar to confirm the time in your area.